Content marketing is really a must-have for businesses across all industries. Blog posts, social media marketing updates, and well-timed emails are all excellent ways to persuade subscribers and long-time clients to take action on your site.
Yet did you know it’s possible to dramatically improve your website plus brand image by which includes more visual content?
Visual content can include pictures, videos, and GIFs, but the core idea remains unrevised. This type of content is an effective method to grab your audiences’ attention and add value to their lives. In most cases, you can motivate your visitors to take the next step within the sales process through your pictures.
For example , if a visitor is interested in your item but not sure if they wish to commit to a purchase, a product demonstration may modify their mind.
Plus that’s just one example.
These days, we’ll share several things you need to know about how visual content can impact your content strategy. These advantages extend to most brands, no matter their industry or assets.
Are you ready? Let’s get started!
1 . People Remember Visuals more than Written Content
The first thing you need to know about visual content will be people are more likely to remember your message. Written content can have a effective effect on your visitors, but it’s only one piece of the problem.
If you want people to consistently turn to your brand if they have industry-specific questions, you have to make sure they remember your brand name and how you assisted them.
Let’s say you’re the owner of an email marketing and advertising SaaS, and you want to persuade your readers that they can achieve more people through e-mail. You could simply repeat yourself in your writing, but a picture or video is more likely to stick out to your audience.
Imagine you’re reading a write-up about the value of email, plus suddenly you see this:
There’s a good possibility you’ll remember this figure the next time you’re working on your email campaign.
Including infographics and other visuals in your blog content is a great method to make sure users remember your brand long after they depart. There are mixed numbers that show the connection between visuals and memory, but the general opinion is people tend to keep in mind visuals longer and more clear than they remember textual content.
2 . Consumers Wish More Videos
Despite the surge in visual media, consumers still want more from business leaders and marketing and advertising teams. In fact , 43% associated with online shoppers say they want to see more video articles in the coming year. We are able to expect to see this amount increase as more people get their hands on smartphones and access to social media channels that operate on visual content.
You can create a wide range of video content based on your products and your own customers’ needs. We recommend starting by figuring out your target audience’ s objectives and pain points. Make use of what you learn to create video clips that answer burning questions, offer a straightforward how-to guideline, or even a list of general sector tips.
If we return to our previous example, an email marketing SaaS may choose the following three video subjects:
- Do you need e-mail marketing in 2022? (burning question)
- How to develop your first campaign (how-to guide)
- 10 smart ways to grow your email checklist (tips and tricks)
These three videos are topics for this business simply because they address questions and worries that many new marketers have got when entering the field or even thinking about trying this product or even service.
You can also repurpose your existing blog posts in to engaging videos. We recommend checking your top blogposts on Google Analytics and producing videos that convey similar information. Next, you’ ll want to upload the video to a site like YouTube. Not only does YouTube get over 2 billion monthly visitors, which is another opportunity to increase visitors, but you’ ll also speed up your store by hosting videos off-site.
3. Curated User-Generated Content material can Boost Engagement
Next, let’s talk about using visuals with content curation to boost engagement. Content curation is basically gathering comments, feedback, along with other content from your customers and compiling it for existing subscribers and future visitors.
Curated visuals on your social media feed or website will likely lead to more visitors trusting your business. Individuals often look for social proof before shopping with a new company. Surveys reveal that 88% of online shoppers say they look at reviews (both written and video) before committing to a brand.
Whenever new users find your social media page for the first time and see a list of glowing reviews along with images or videos, their particular following action will likely involve visiting your website.
If you want to understand how this can impact your sales and engagement, consider this; 85% of shoppers say that visual user-generated content (UGC) is more effective than traditional brand advertising.
Now, let’s add more context by detailing the results of Coca-Cola’s Share a Coke UGC strategy. You likely remember whenever Coke included names on their cans a few years ago. These people asked their audience to talk about pictures of themselves consuming themed and personalized Cola cans. It was pretty big, to say the least.
You may be saying, “Okay, curated UGC definitely led to more engagement. But was it enough to make a distinction? ”
We’re glad a person asked.
Data shows that this one UGC campaign resulted in:
- 70% of all brand mentions on social media marketing included the #ShareaCoke hashtag
- 89. 000+ shares on Twitter plus 496, 000+ on Instagram
- Posts had a share rate of 14%, beating out the old average of 3-4%
- Coke saw a jaw-dropping 11% increase in sales
Curated content gives you the particular freedom to pick the very best UGC associated with your brand that a list of visual posts which are bound to draw in more clients.
4. Images and Videos Help with SEO
Images and videos can help you improve your search position on Google, which means more eyes on your content and the rest of your website. The simple truth is, optimizing your visuals for SEO is a little bit different from traditional SEO.
Google can’t “see” visuals in the traditional sense. Instead, you need to tell it what your image is all about if you want to make sure you get the top spot for your chosen keywords.
You’ll wish to ensure your chosen keyword is roofed in the filename, image name, caption, and alt-text. When adding information to your alt-text, be as descriptive as is possible. I like to pretend I’m explaining the photo to someone over the phone.
It is also crucial to connect your image or video to the rest of the content on the page. If you wrote an entire content about cats but only included images and keyword tags with the word dog, Google may get confused when determining the purpose (and placement) of your page. But if the on-page text and image information are all about cats, Google will have a much easier time ranking your website.
Customization your videos can also have a tremendous impact on your overall articles marketing strategy. Here are a few facts worth remembering:
Resource: Score. org
As you can see, video can help throughout multiple marketing channels. The most interesting fact above is definitely how pages with video clips are 50x more likely to obtain ranked organically when compared to content that use plain text without visuals.
You can transform your video SEO by using the right keywords in the description, name, and within our video. In order to improve your odds of getting found by search engines, include closed captions. Crawlers will check captions to try to figure out the context of videos. If you strategically use your keywords throughout the video, you’ll likely have more eyes on your content.
You’ll also want to choose the best tags when uploading your own post to YouTube or even your website. Tags add one more layer of context for your visual content, which can assist you to generate traffic, especially if you possess a new channel or website.
5. Visual Product Demonstrations Highlight Value
Finally, we will talk about product demonstrations . Think about the final time you made a large purchase online. Did want it and click purchase now, or did you look for a demonstration first? Many online shoppers want to see a product in action before they even think about pulling out their charge card.
This way of thinking makes sense. Consumers know they have got more options than ever before. A brandname needs to prove that it can provide value before visitors think about becoming customers. If you don’ t show that your item works, you can bet that a competitor will show their product in action first plus funnel a majority of your traffic.
Your product squeeze page is an excellent place to include a top quality product demonstration. Shoppers that make it to this part of your site are seriously considering making a purchase. You can use visuals to highlight the advantages of your product or service and encourage users to take action.
Analysis shows that when brand frontrunners add videos to their getting pages, they see a good 80% conversion boost. This really is primarily due to the value shown through visuals that marketers can’ t capture within text.
For example , let’ s say you want to buy a new vacuum cleaner. Which of these two landing pages is more appealing to you:
- First, a landing page using the different specs and features included with the vacuum cleaner.
- The second includes a shorter list of benefits, yet a video shows the vacuum cleaner tackling the everyday interferes you see around your home. Below the demonstration, you see many visuals showing off the color variations.
If you stated example two, you’ re not alone. Most of us would select the second option. Visual demonstrations that will showcase both cosmetics plus functionality can help your audience imagine themselves using your item, which typically leads to a lot more sales and engagement.
Visual content is equally as crucial as traditional blog posts and written social media up-dates. If you hope to grow your small business, enhance brand awareness, and improve your content marketing, start thinking about ways to add videos and images to your existing marketing strategy.
Don’ t be afraid to experiment with different content ideas. Ultimately, you’ ll figure out what realy works best for your brand and your customers. We all offer different products and have unique viewers. Use what makes your brand name special to captivate your audience with eye-catching visuals.
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