five Years a Leader: Taking a Look Straight into What Sets Us Aside


Editor’ s Note: Within the 2022 Magic Quadrant for CMP (Content Marketing Platforms), Gartner has once again called Welcome a Leader, setting us furthest to the befitting ‘ Completeness of Vision’ and highest for ‘ Ability to Execute’ for the 5th consecutive year.

2022 Gartner CMP MQ.png

Five years in a line!

We’re thrilled to share that once more we’re positioned furthest designed for ‘ Completeness of Vision’ and highest for ‘ Ability to Execute’ — as well as ranked the #1 supplier across all three make use of cases (B2B Demand Style, B2C Narrative Design, & Complex, Distributed Marketing).

You might wonder if, in fact these years, we’ d get tired of this recognition. Nothing could be further from the truth.

Actually we could not be more enthusiastic about this latest result.

We believe this particular repeated recognition is a testament to our commitment to innovation and customer success and validates the investments we’ve made to help customers transform exactly how marketers experience the world associated with work every day.

Read on for more details about the particular Welcome platform and what we all believe sets us aside in this year’ s Gartner Magic Quadrant for Content Marketing Platforms.

Why Gartner Named Welcome a 5x Chief

Welcome’s platform helps marketers develop and deliver content through faster, repeatable processes that will solve for enterprise-level use cases.

Here’ s what we believe distinguished Welcome from the pack:

1 . Seamless Integration with Tools You utilize Daily

Welcome’s codeless app marketplace offers a low-effort method to provide interoperability between our own content marketing platform and more than 100 downstream systems/channels (e. g. CMS, Social, Product sales Asset Management, enterprise DAMs, and more). This enables advertising teams to integrate using a large range of MarTech capabilities in just a few clicks. The marketplace is part of Welcome’s goal to create an operating system for marketers where all marketing activities can be managed within the system. In fact , Welcome received the highest possible score for content distribution.

2 . Content Goes Atomic, Up Goes Personalization at Range

Desired is one of only a few CMP vendors supporting atomic content material strategies and production, a good emerging content distribution capacity. Others in this market make use of AI to make content recommendations based on engagement data. Allowed automatically generates a variety of do it yourself content assets to support personalization for specific audiences and channels. When a new content material asset is created, the platform will automatically suggest variants for different channels (e. g., interpersonal media-friendly and blog-friendly versions). The speed and ease of developing and tagging atomic content material help content marketers achieve more scale and have higher impact.

3. Generative AI for Real-Time Content Creation

Welcome is the just content marketing platform featured within this Magic Quadrant using generative AI to help content online marketers write new content depending on a small number of provided inputs. These types of units of atomic content material can be automatically assembled directly into variants for distribution throughout different channels. This not only increases the efficiency of article marketing but results in the ability to create content targeted to the needs of key personas. Additionally , AI helps automate the work project process and optimize exactly how work is completed over time.

4. The Analytics Edge

Welcome is also among a few vendors offering advanced content performance analytics, heading beyond SEO-analytics to determine content engagement across the entire customer journey and to demonstrate the impact of articles on pipeline generation. Welcome’s AI/ML capabilities use past content performance to recommend future content and enhance content production processes. The highest scoring use case is for complex, distributed articles marketing teams due to its strength in content performance analytics, for which it was rated ‘ excellent’ (highest possible score).

B2B and B2C marketers at complex, enterprise organizations seeking advanced content creation and distribution functions powered by AI/ML capabilities that support scalable processes should consider Welcome’s offering.

What Now?

Welcome’s product roadmap will continue to focus on expanding AI-generated content features, enhancing atomic content creation capabilities for greater personalization, and enabling marketing teams to manage all their marketing activity — using Welcome’ s full complimentary suite of content material marketing, work management plus data asset management abilities.

Meanwhile, Welcome’s acquisition by Optimizely, the particular world’ s leading electronic experience platform, will only accelerate the two companies combined vision to allow marketers to manage the full digital experience lifecycle — from content ideation & planning through distribution & experimentation — all from the single, unified platform.

Editor’ h note: for more details about the combined Welcome x Optimizely product offering & map, check out this post by Shafqat Islam, CEO of Welcome.

Thank You for an Incredible Year—More Is just around the corner in 2022

Helping customers be successful will always be at the center of all things we do. Welcome is just not in the business of simply selling solutions to customers. We are in the business of enabling digital change and growth by being an organized partner to our customers. All of us believe our placement in this latest Gartner Magic Quadrant is a representation of our customer centricity. It is part of our DNA, plus it’s what feeds the innovation as we continuously develop a future-ready CMP solution for the customers.

Get a complimentary copy of the full record here.

Gartner, Magic Quadrant designed for Content Marketing Platforms, Nicole Greene, David Millstein, Jeffrey L. Cohen, 16 March 2022​.

Gartner Peer Insights reviews constitute the particular subjective opinions of individual end users based on their own experiences and do not represent the views associated with Gartner or its affiliate marketers. This graphic was published simply by Gartner, Inc. as part of a bigger research document and should become evaluated in the context of the entire document. The Gartner document is available upon request from Welcome. ​

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