Editor’ s Note: In the 2022 Magic Quadrant for CMP (Content Marketing Platforms), Gartner has once again named Welcome a Leader, positioning all of us furthest to the right for ‘ Completeness of Vision’ and highest for ‘ Capability to Execute’ for the 5th consecutive year.
Five years in a row!
We’re thrilled to share that once again we are positioned furthest for ‘ Completeness of Vision’ and highest for ‘ Ability to Execute’ — as well as positioned the #1 vendor throughout all three use instances (B2B Demand Gen, B2C Narrative Design, & Complex, Distributed Marketing).
You might wonder if, after all these years, we’ d get tired of this honor. Nothing could be further from the reality.
In fact , we’re able to not be more excited about this latest result.
We believe this recurring recognition is a testament to responsibility to innovation and customer success and validates the investments we’ve made to help customers transform how online marketers experience the world of work every day.
Read on for more details about the Welcome platform and what we believe sets us apart with this year’ s Gartner Miracle Quadrant for Content Marketing and advertising Platforms.
Why Gartner Named Encouraged a 5x Leader
Welcome’s platform helps marketers create plus deliver content through faster, repeatable processes that solve for enterprise-level use cases.
Here’ ersus what we believe distinguished Accepted from the pack:
1 . Seamless Integration with Tools You Use Day-to-day
Welcome’s codeless app marketplace offers a low-effort way to offer interoperability between our content material marketing platform and more than hundred downstream systems/channels (e. gary the gadget guy. CMS, Social, Sales Resource Management, enterprise DAMs, and more). This enables marketing teams to integrate with a large range of MarTech capabilities in only a few clicks. The marketplace is certainly part of Welcome’s goal to make an operating system for marketers where all marketing activities can be managed within the platform. In fact , Welcome received the highest possible score for content distribution.
2 . Content Goes Atomic, Up Will go Personalization at Scale
Welcome any of only a few CMP vendors supporting atomic content strategies and production, an rising content distribution capability. Others in this market use AI to make content recommendations depending on engagement data. Welcome automatically generates a variety of modular content material assets to support personalization with regard to specific audiences and channels. When a new content resource is created, the platform will instantly suggest variants for different stations (e. g., social media-friendly and blog-friendly versions). The speed and ease of creating and tagging atomic content assist content marketers achieve a lot more scale and have greater influence.
three or more. Generative AI for Current Content Creation
Welcome is the only articles marketing platform featured in this Miracle Quadrant using generative AI to help content marketers compose new content based on hardly any provided inputs. These units of atomic content could be automatically assembled into versions for distribution across various channels. This not only boosts the efficiency of content creation yet results in the ability to develop content targeted to the needs of essential personas. Additionally , AI helps automate the work assignment procedure and optimize how work is completed over time.
4. The Analytics Edge
Welcome is also one of a number of vendors offering advanced content material performance analytics, going beyond SEO-analytics to measure content engagement across the entire client journey and to demonstrate the particular impact of content on pipeline generation. Welcome’s AI/ML capabilities use past content material performance to recommend long term content and improve content production processes. Its top scoring use case is perfect for complex, distributed content marketing and advertising teams due to its strength within content performance analytics, for which it was rated ‘ excellent’ (highest possible score).
|B2B and B2C marketers at complex, enterprise organizations seeking advanced content creation and distribution features run by AI/ML capabilities that support scalable processes should consider Welcome’s offering.|
Welcome’s product plan will continue to focus on growing AI-generated content capabilities, enhancing atomic content creation capabilities designed for greater personalization, and allowing marketing teams to manage all their marketing activity — using Welcome’ s full free suite of content advertising, work management and information asset management capabilities.
Meanwhile, Welcome’s acquisition by Optimizely, the world’ s leading digital experience platform, will only accelerate the two companies combined vision to permit marketers to manage the full digital experience lifecycle — from content ideation & preparing through distribution & testing — all from a single, unified platform.
Editor’ s note: for more details about the combined Welcome x Optimizely product offering & roadmap, check out this awesome article by Shafqat Islam, TOP DOG of Welcome.
Thanks to an Incredible Year—More Awaits within 2022
Helping customers be successful will always be at the center of everything we do. Allowed is not in the industry of simply selling solutions to customers. We are in the business associated with enabling digital transformation plus growth by being a strategic partner to our customers. We believe our placement in this latest Gartner Magic Quadrant is a reflection of our customer centricity. It’s portion of our DNA, and it’s what feeds our innovation as we continuously develop a future-ready CMP solution for our customers.
Gartner, Magic Quadrant for Content Marketing Platforms, Nicole Greene, David Millstein, Jeffrey L. Cohen, 16 March 2022.
Gartner Peer Information reviews constitute the subjective opinions of individual end users based on their own experiences and do not represent the views of Gartner or its affiliates. This graphic was published by Gartner, Inc. as part of a larger study document and should be examined in the context of the whole document. The Gartner document is available upon request from Welcome.