Are you taking advantage of the massive benefits of blogging for business?
The truth is, having a blog is among the best ways to connect with your own audience. It’ s furthermore essential for driving long-term growth.
Check out all the ways a blog can assist your business grow. And I furthermore included a handful of blog instance I love.
- If you want to grow your business, you should be blogging.
- A weblog offers key benefits that will help you achieve your business goals.
- By looking at examples of successful blogs, you can see the potential of running a blog for your business.
How Can The Business Benefit from Blogging?
How do more leads, a steady flow of web site traffic, stronger customer relationships, plus higher revenue sound to you? Appealing, right?
So why haven’t you developed killer blog yet?
I get it – you’ve got a business to run. That has time to write blog posts and also to promote them? In 2019, the average blog post took nearly four hours to write. Add in social media promotion, content planning , and content optimization, plus sure, it’s not a cakewalk.
But , the truth is, blogging is worth it. Blog post regularly, and you’ll expand your customer base plus engage with your existing customers, helping to strengthen the all-important brand-buyer bond . Businesses that blog frequently benefit from:
- More web traffic
- Better quality leads
- Brand trust and believed leadership
- Extremely engaged customers
Not only that. If you don’ t make blogging component of your marketing strategy, you’re basically handing all the benefits to your competitors.
Here are 4 Benefits of Blogging Your Business Can’t Afford to Miss…
1 . More Web Traffic
With a blog, you are going to attract more people to your business. Multiple studies have found that businesses see a proportional increase in blog traffic from the number of blog posts they publish. When you reach 21 to fifty four posts, you can see your visitors go up by as much as 30 percent.
Keep publishing high-quality posts, and you’ ll keep increasing your web traffic.
Companies that have a blog get almost dual the links to their websites, based on a study. Further, the number of domains linking back to a page is one of the most important ranking factors that Search engines uses when determining page rank.
Also, if you optimize your site posts for that keywords your audience is using when they search online, your website much more likely to appear on the first web page of search results.
Type in the keyword ‘kitchen remodel chicago’ and see what shows up as the first organic result. It’s Chi Renovation and Design, a remodelling company with an active weblog and keyword-optimized content.
This is critical. Seventy-five percent of searchers won’t even go past the first page of search results. Each time your target buyers can’t easily find your website when they’re searching for a solution that your company can provide, you’re losing a chance to generate a lead or convert a customer.
2 . Better Quality Leads
When your business utilizes a blog to reach customers, you will also be able to generate high-quality leads.
Exactly why is this?
When users search online for a answer to their problem – and your blog provides the answers they need – you’ve got a winning fit. This perfect fit is more very likely to eventually lead to a sale.
And, that is why blogging for businesses can be so impactful. You’re linking with your market through the process of adding value to their lives or assisting them with a problem.
You’ve already demonstrated that the brand is the answer to their own need with your helpful, related, high-quality blog post . As a result, they’re more likely to trust your brand and take the next step down the sales funnel.
Boston education firm, FJV is a great sort of a blog that’s setup to generate quality leads. The business publishes helpful content regularly, which has helped them land on the first page associated with Google for the right key phrases.
And, if you look at the firm’s weblog , you’ll find lots of long-form educational content.
This process is totally different than paid advertisements. With paid search, you may pull in web traffic when you run a strategy. But you still have work to complete to convince a prospect your brand is right to them.
Not only can be blogging going to bring in much better leads, but it’s furthermore going to generate more of all of them. Content marketing produces three periods more leads than paid search, according to research from CMI.
3. Brand Trust and Thought Leadership
Another key business benefit is usually brand trust. When you post blog posts, you’re establishing your own brand as an authority inside your industry.
You’re not simply saying you have options and care about solving your own customers’ problems – you are doing it with content. This instills confidence in your clients. It also positions your brand name as a thought leader within your industry.
US consumers say genuineness is one of the top qualities that would attract them to a brand. For B2B businesses, a blog is just as important as it is for B2C brands. Thirty-five percent of B2B buyers spend one to three hours per week reviewing believed leadership articles. Of C-suite execs, forty seven percent said thought leadership content had a direct effect on their decision to award business.
If you want to see successful thought leadership in action, check out Adobe’s website. Adobe, one of the most innovative companies in the world based on Forbes, offers an incredibly wealthy online library with blogs for designers, marketers, plus innovators.
You won’t find this level of trust over night. But , as you continue to submit content that your target market finds useful, the trust barometer keeps rising.
4. Engaged Customers
The biggest benefit of running a blog for businesses is engagement. If you aren’t able to maintain your customers interested and your brand top-of-mind, you’re losing surface with your customer base.
With blog posts that resonate with your target buyers , you can keep them hooked. Not only that, but your blog will distinguish your business from your competitors.
Whether you’re a software firm that wants to be the go-to source for custom application development for businesses in your town. Or, a local produce delivery company trying to compete with huge grocery store chains, blogging is what will ensure your business stands apart.
Here are five examples of engaging blogs you may use as a source of inspiration:
- Nutanix’ s i9000 The Prediction
- GE Healthcare’ s Insights
- Cleveland Clinic Wellness Essentials
- DivvyHQ’ s Content Planning Blog
- American Express Business Trends plus Insights
A Blog Offers Sustainable Business Growth
Once you get your weblog going, you’ll start to see some of the business benefits. Increased traffic. More leads. A lot more sales.
However you’ll also be able to sustain this growth. The thing is, the time and effort you put in now will pay you in dividends over time.
This is because the blogs you publish today are going to always bring in traffic for years. HubSpot has found that one in every 10 blog posts turns out to be a compounding post. These are your outdated evergreen posts that create more and more traffic over time.
A large blog collection filled with thought leadership articles will also translate to more backlinks and a better position in search engine results. Which means even more traffic, more leads, and much more sales.
As a result, your blog can lead to sustainable development. Easier scaling. And, serious business success.
If you are ready to get more visitors your site with quality content published consistently, check out our own Content Builder Company .
Set up a quick discussion , and I’ ll send you a free PDF edition of my books. Begin today – and create more traffic and potential clients for your business.
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