Get Ahead in 2022 with These thirteen Digital Marketing Statistics

Learning to strategy and execute a successful digital marketing campaign isn’t some thing you do just once.  

The particular digital world is constantly transforming and evolving, so electronic marketing is ever-changing, too.  

Staying on top of rising trends and industry adjustments isn’t just a good idea. It is essential for your continued marketing success.

But knowing you are serious about keeping up is one issue. Being sure you’re genuinely keeping ahead of the game is another.  

That’s where digital marketing statistics can be helpful. They let you know where things truly stand, and that means you know where to go next.  

Here are a few essential digital marketing statistics all marketers should be aware of this year.

1 ) Blog posts with at least 2, 000 words are better for SEO

By now, every marketer knows that quality is usually everything when it comes to achieving a higher Google ranking these days.  

Part of what tells search engines like google that a piece of content is high in quality is length, as longer articles are generally very likely to explore a topic in depth.

Normally, this isn’t a hard and quick rule, and you should never add fluff to written content solely for the purpose of making it longer.  

Yet research strongly suggests that pieces 2, 000 words and phrases or longer hold more top ten spots on Google SERPs. Longer articles are also very likely to attract quality backlinks and shares.

2 . Running a blog is a vital part of content marketing for 48% of companies

While it’s accurate that adopting a media approach to articles marketing is an excellent call, that doesn’t mean blogging isn’t still important.  

In fact , 48 percent of today’s companies include it as a critical component in their ongoing content marketing and advertising campaigns and plan to for the foreseeable future.

Blogging is among the most powerful ways to set up your company as an industry expert and build your brand.  

An active blog full of great informative content also gives you plenty to share throughout social media, as well.

3. 60% of people who finalize buys read a blog post about the product first

Need a lot more proof that blogging continues to be well worth your time?  

The well-rounded blogging strategy will help you boost your bottom line, win the consumer’s trust , and successfully convert them into a paying customer.

Many of the people who wind up reading a blog post landed there in the first place while researching solutions to a certain problem they had.  

And an impressive sixty percent from the people who read a post about a particular product embark on to actually buy it.

4. Adding video content to your emails can boost CTR by up to 300%

Modern world consumers absolutely love video content , and with good reason. It’s engaging, it’s dynamic, and it’s incredibly easy to consume.  

Using video strategically in opportune places can also assist you to raise your click-through prices.

For instance, adding a video to your email correspondence can potentially triple your CTR .  

For optimum results, make sure the video can be short , to the point, and relevant to the message you are looking to deliver.

5. The very first five organic results on a Google SERP attract 67% of the clicks

A high-ranking paid Google ad could get you to the very top associated with relevant search engine results pages (SERPs), but it’s important to not become over-reliant on them.  

The chances are pretty good which you strongly prefer organic results when you Google something. Your own potential customers are no different.

Furthermore, the first five organic results get most of the keys to press — around 67 percent on average.  

Past that point, click percentages fall dramatically to a mere a few percent. And less than 1% even bother to click through to the second page of results.  

For that reason, high organic SERP rankings should continue to be a large focus for you this year.

6. Businesses with 30+ landing pages attract seven periods the leads of those along with fewer than 10

When it comes to landing pages , more is more.  

Study shows that a business with thirty or more landing pages obtained seven situations as many qualified prospects as businesses with less than ten.  

Better-targeted landing pages (and more of them) mean more chances to rank for top keywords in relevant queries.

Build each landing page around a specific topic, item, solution, or location for best results. Make sure the page is usually thoroughly search engine optimized.  

See to it that it loads quickly and is easily viewable on the full range of mobile devices , as well.

7. You can improve landing page conversions by 86% when you include video

Naturally, using verified SEO and content marketing and advertising tactics to get leads to your landing pages is only portion of the equation.  

If you can’t capture their attention and maintain them engaged once they get there, you can’t expect to convert all of them.

Research shows that adding movie to a landing page can boost conversion rates by a whopping 86 percent .  

This is because videos convey crucial information about your products within a fun, engaging way that’s easy to digest.  

They also help keep people on your pages longer, which looks excellent to search engines.

almost eight. Content that contains images helps your audience retain many information

Images do more than just help a post appear better.  

Research shows that posts containing images draw in more than 650 times the engagement of posts that will only contain text.

Pictures help your posts stand out to begin with, as well as keep viewers engaged as they read.

Adding images to your posts also helps your own audience retain the information you’re giving them — an astonishing 65 percent , as compared to only 10 % with text only.  

The human brain processes visuals faster than text , so including all of them makes it easier for your leads to remember you and your products.

9. Original images perform best for 40% associated with marketers

Speaking of the power of visuals, there’s one quite effective way to get even better outcomes with yours — develop your own original graphics , as with infographics.  

In fact , 40 percent of today’s marketers say infographics and similar options are by far their best executing content, and with good reason.

Infographics give marketers and customers alike the best of each worlds.  

They’re visually engaging, easy to eat, and even easier to share. They’re also basic ways to convey plenty of appropriate information at a glance.

10. More than half the world are energetic social media users

At this point, it’s safe to say social media provides permanently changed not only the marketing world but culture in general.

According to recent study, nearly 58 percent from the current world population will be active on social media, and their particular average daily usage is all about 2 ½ hours.

These digital marketing statistics show social media must be a massive a part of any well-rounded campaign not just now, but for the foreseeable future.

Your customers want plus expect to see you in their social networking feeds.  

Social networking is also a crucial part of their own decision-making process regarding what they buy and where they spend their money.

eleven. Facebook has over 1 . 91 billion active customers

And those are daily active customers — consumers who consider Fb an everyday essential.  

The common Facebook user also spends an average of 38 minutes there every day. Therefore although today’s internet consumer has plenty of other options to choose from when it comes to social media, Facebook is still an absolute must.

Furthermore, video is among the most effective ways to achieve and engage an market on Facebook.  

However , 85 percent associated with Facebook videos are viewed without sound , as many users love to consume their content out and about.  

For best results, guarantee your video content — on Facebook and somewhere else — is easy to understand plus digest, with or without sound.

12. Receiving a response to a twitter update makes 77% of Tweets users like a brand more

Most marketers already realize active social networking presences would be the key to capturing the hearts and attention of today’s consumers.  

Social networking engagement helps your customers feel like they have a personal relationship with your brand and inspire continuous loyalty .

Twitter is an excellent example of a social media platform where also brief interactions can have a significant impact.  

For example , almost all it takes to make 77 percent of Tweets users feel more positively about a brand name than they did before is a reply to one of their particular tweets.

13. After Google, YouTube is the world’s most widely used website destination

Thanks to the rise of on-demand streaming providers and similar alternatives, it’s getting increasingly difficult to reach consumers with video marketing.  

That makes YouTube a particularly good addition to your electronic marketing campaign.

According to Alexa, Youtube . com is the most popular social media site globally and the second most popular site overall, second simply to Google itself.  

Which makes it an excellent place to plant the flag for your brand.  

Just make sure your content roadbloacks the viewer’s attention rapidly. The average YouTube user decides to continue having a video or not within 2 seconds.

Wrap Up: Make the Most of this Digital Marketing Statistics This Year

Staying on top of the latest digital marketing statistics can help you maintain your ongoing efforts focused plus effective.  

Part of which is about establishing and managing a marketing budget that makes the best possible use of your resources.

Check out our marketing budget control kit for precious tools to help you get where you need to be!

You’ll enjoy instant access to streamlined budget planners to assist along with content marketing, social media, and more!

The particular post Get Ahead in 2022 with These 13 Digital Marketing Statistics appeared first upon Rock Content material .

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