It had been a cold day in the center of Pennsylvania winter, 2011.
I was driving home to tell my parents I’d unsuccessful college… again.
I used to be in tears the whole drive home. I was 19 years of age, and I knew that I didn’t love the degree I was pursuing (R. N. ). It wasn’t something I’d actually love or become excellent at.
My parents were devastated at the news, just as I thought, and my dad wouldn’t talk to me the rest of the month. It was heartbreaking that he lost all faith in me, and I spent the rest of the day in tears.
But the next day, I got up early–at four a. m. –and applied myself with renewed passion to the side hustle I’d began during my first semester of school.
My aspect hustle was building, unknowingly to me, a freelance composing career. At the time, I had simply no idea it would be a career. It was simply an avenue I thought I could be good at. Some thing I truly enjoyed. I wasn’t sure it would last a year.
But there I was, getting up early, trying to get writing jobs, writing every assignment myself to gain encounter, and slowly but surely building a brand name. My first brand concept was awful: Writer4U2Hire. I actually built a free website upon Weebly and blogged frequently, and to my surprise, gained clients that directly inboxed me for work, after that for repeat work, and after that to ask if they can refer others to me. Next, I decided to get severe, and launched a real brand I could hang my head wear on. I called it Express Writers.
That was 2011. The next season, I left that toxic environment I grew up within, and it was the best thing I could have done for the health of not just me personally, but my business’ future and longevity.
When I had the independence to pursue my dreams in a supportive environment (something easily taken for granted, if you’ve by no means experienced the opposite), factors took off.
Considerably beyond my dreams or aspirations. None of my company success has come easily, but we persevered, and we are here. And I’m incredibly grateful.
How It Started, and How It’s Heading
After ten years of productive, slow and steady growth at Express Writers, TOP DOG Julia McCoy is stepping down. Read her exit notice
Click In order to Tweet
By the fall associated with 2012, I was working twelve hours a day to build Express Writers. That same fall, I met and married my partner, Josh McCoy. Somehow, I convinced him to stop building his brand-new SEO business and arrive join me to build Express Writers. He bought within on my vision, plus became our CTO. Thankfully, he brought the technology, systems, and website savviness I was missing.
My approach to grow and build Express Authors was people-first, at all times. If I had happy clients, and the right writers, I in some way believed everything else would get into place. This approach has truly been the catalyst to grow our business.
At the beginning, hiring authors and my first workers (editors) was a rude arising, quickly, to what it was prefer to be an employer. Most of the newcomers I hired didn’t show up, even after clear directives plus deadlines were given. I lost paying clients quickly. After that, I learned to stop employing the first person who showed up, and begin handing out tests and selection interviews until we found the right person. I learned how to build a more qualified HUMAN RESOURCES process, and how to set up alignment so that it was thorough and informative.
Korilynn was one of my first full-time writers. A tried-and-tested freelancer, she could compose 5, 000 words each day, and I was shocked along with how much work she had taken on and delivered while meeting all of our quality criteria. Today, she’s our Articles Manager, and we’ve never had a better one. Our clients and their tasks are always near and dear to her heart. And our own writers get matched towards the right assignments with the girl at the helm. She’s challenging, won’t sugarcoat anything, plus works hard so our own clients stay and tasks move forward. I appreciate plus respect her work ethic a lot.
We’ve a new slow-and-steady growth curve. Instead of the sudden UP arrow, which usually scares me because In my opinion it can have more negative reverberations and a tendency to go down just as quickly, our growth curve has looked like this:
2015 and 2016, the plateau in the middle of growth, held scary times. Fortunately, I walked out understanding my business wasn’t broken. Express Writers could be massively successful. What was actually going on: We learned in mid-2016 that we were victims of a scam run simply by our own team. I discovered a tough lesson, but it offered me the strength I needed to build an infinitely much better team.
Our own editorial and writing group is constantly growing, evolving plus changing, and we’re implementing new processes this drop season to try to repair several new project delay issues we’ve run into. Express Authors, I’ve learned, is a residing, breathing being, and it just thrives where there is growth and evolution. We’ve learned to quickly adapt, revolves, and change when things do not work well, so projects do not lag behind.
Running an agency this large, selling a 100% human-led service, i. e. high-level content writing, isn’t for the weak hearted. Even our brand logo design has been through many evolutions. The final design, a document plane in flight, truly resembles us and has already been iconic to me ever since all of us launched it.
In October of 2020, among our biggest visions lastly came true with the start of Express Writers second . 0, our internal workroom and external client Content Shop , an all-in-one system all of us built ourselves in Wp. Fulfilling this was an immense struggle and hefty price (over $200, 000 in development, which we footed ourselves; we’ve never wanted outside funding), and we find it as an ongoing project since we continue to evolve plus grow based on our team and client feedback. Reaching this particular pivotal point was incredible. We finally saw some thing happen that we’d been building for over four yrs.
In early 2021, we tried the new GPT-3 AI tools on the market, plus kept a few in our arsenal ( HyperWrite is one of our favorites) so our writers could simplify and streamline their outline and phase 1 . Unfortunately, even though my leading man Joe Pulizzi himself predicted AI writing will outpace and even replace content authors in this decade, I don’t find it happening. Our clients anticipate too much detail, too much study, too much style, tone, plus humanness in their content for a bot to ever maintain. I don’t see that changing. AI can certainly aid in the process, yet never replace it.
Handing the Reins Over
After ten years in content, I have learned that absolutely nothing thrills myself more than great content that will touches and reaches a heart, soul, and life.
Whether that’s as simple as helping someone get the dog grooming tool they need… yes, an actual weblog we’ve written at Express Writers… or as deeply and profound as coming in contact with thousands of readers in 90 countries around the world with the organic survivor story of my life (my memoir ).
This is what I will never forget about. I adore creating articles that has an impact. I love top a team that has a collective goal of creating great content. But today, it’s period for me to pass the reins of Express Writers more than with gratitude and heartfelt emotion over to the Oakleys, a dynamic husband-and-wife duo that, much like Josh and am, will continue running the particular ship here at Express Writers. And my belief is, in the short time we’ve reached know each other, that our customers will do a better job than I have done of leading this ship onwards to the next large goals, while continuing to set sail for the right destinations–happy clients, happy team, and great content delivered time in, day out.
We had a great experience with Quiet Light Brokerage , with Chris Wozniak who acted as our broker and helped all of us filter through a ton of candidates for our business sale to finally accept the particular Oakleys’ offer. They were the ones who wanted Express Authors the most, and in my encounter, when someone truly desires something, that’s a great sign of how well that “something” will succeed in their care.
I’m excited Express Writers is going to one more homegrown, heartfelt set of owners — not a big box brand or corporation. I’m confident you’ll experience excellent results in their hands. Simply because they care. And that’s been the beating heart of Express Writers. We treatment. We give an actual poo about quality, and many occasions, we’ve suffered for it; having to do things ourselves, or sort through the pain of backlog until we find the right individual for an urgently-needed role. But in the end, those high requirements have brought us right here. To $5M in sales. Over 5, 000 clients reached and helped.
The Vision in our New Owners
As I fully step away now and leave our duties and role as CEO and founder of Express Writers, and get ready to focus more on what I like doing in the years to come with gratitude at the opportunity, I’m confident you’re in great hands with our buyers, the brand new operational team here at Express Writers; Adam and Alicia Oakley.
This adventurous duo have a passion and commitment to management and management. They provide financial intelligence, business ethics and strong character to the table.
Adam Oakley comes to the task exceeding 20 years of experience within executive roles in manufacturing, technology, and professional assistance businesses. His leadership plus management skills, coupled with their transparency and diligence, have earned him a status as a trusted partner among clients. His experience in running marketing for a large manufacturing company and using the new world of SEO in the 2000s brought rapid growth for the business. Since that time, he has served on the management team of a global technologies provider where he focused on business operations, scaling the globally group, and developing the client service model for a $30 million company.
Alicia brings to the table over 20 years of experience in the areas of education, real estate plus entrepreneurship. She is an essential associate to any team serious about using their business to the next degree. Alicia holds an Oregon real estate license and a Master’s degree in teaching. Whenever she’s not working on their real estate investment portfolio, you can find her training the use of an appositive and proper use of the comma for their four children and spending some time with clients at her executive life coaching consultancy. She is an avid reader, interested in education, real estate, staying healthy, and traveling.
Adam and Alicia were married for over 20 years. They have got adventured around the world twice using their fabulous four kids, lived abroad, and currently divided their time between Belize and Texas.
From the new owners: “ Rarely have we already been fortunate enough to see an organization as solidly rooted in delivering terrific quality and exceptional customer experience as Convey Writers. As we lead the company into its next generation, we have been committed to building on Julia’ s success in Communicate Writers and finding new ways to give you more. What this signifies for you as an Express Writers client is that you will keep receive the highest level of quality content produced by industry-leading experts that you’ve come to expect. It’s that simple. Our goal is to build on the continuous five-star performance that Express Authors has proven over the last decade. ”
What’s Following for Me
When i mentioned, creating content that brings impact is one of my core purposes in life. You won’t see me leaving content marketing any time soon.
My first goal is to take a few real time off with my family, especially during the upcoming holidays this year. Although I’ve used vacations, I’ve never a new true “offline” day in, well, ten years since I began this business. Running Express Writers is too demanding for me to be able to go offline much. Our team is lean and small, but that means I’m usually carrying out a lot to fill spaces, even on weekends. So , first rule of purchase, I’m truly looking forward to real time off with the family. We now have a second on the way because of March 2022, and I am excited at the chance to take some time off when baby #2 makes his appearance and luxuriate in home and family.
Next, I’ll focus on a part-time schedule operating through The Content Hacker with my college students and 1: 1 customers. The Content Hacker is my grassroots, organically-grown community associated with growth-focused content marketers, exactly where I train and ghostwrite for high-level clients (who sometimes come back full-circle to work alongside Express Writers, which I love seeing).
Lastly, I’ll write many more publications. And not just in the marketing style, although I’ll certainly carry on and write marketing and entrepreneurial guidebooks, since I’ve heard a lot of good things from you all about the four I do have out. It’s in my heart to reach the YA fiction audience, with a series I’ve been dreaming up for a while at this point. I just announced the launch of an upcoming fiction three set I’ve been writing off and on the past year, Earth Begins, a neo western apocalyptic fiction featuring a magical tree, two different realms in the world, gritty yet surprising characters, and a plot that will have you on the edge of your chair. Click to read more.
I’m thrilled to head to more of what I love, plus go back to my roots associated with writing for the sheer pleasure of creating beautiful content that will matters, enriches lives, plus feeds the soul. Earth Begins is a pinnacle of all of those things, and I can not wait to share it with you. Get on the waitlist here.
Till we satisfy again in content. Hasta la vista!
Go visit our Content material Shop and place your order for high-quality, custom content today.
The post Farewell but Not Farewell: A Letter from Convey Writers’ Founder appeared first on Express Writers .