Google Introduces Multisearch: A New Way To Ask Questions To Google Making use of Text & Images

With the purpose of making our lives easier, Google is introducing a new way to search the web using a combination of textual content and images at the same time.

Occasionally, it can be tricky to express yourself to Google, right? And occasionally, words are not enough. That is why Google is going a step further in our direction to undertake research. The company just announced the Multisearch feature .

This means that, to any extent further, instead of typing into the search box, you can combine text and images to show the Google search engine exactly what you’ re looking for.

Phone screen shows the ability to search for a green version of an orange dress, using text and images at the same time.
Source: Google

Let’ s take a look about how this new feature works and how marketers can take benefit of it.

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How can Multisearch work?

For example , if you’re looking for a specific dress but with different colors, prices or sizes, now you can use a screenshot or photo of this dress directly from your gallery, and include a few additional text. Much easier, right?

And you can also take images of things that you come across while walking down the street, and ask Search engines to find more information about them for you. A wall painting, the flower, a dress: something that shines in your eyes.  

And if you’re still not sure about the wonder of this new search feature, Google went a little deeper to whack your mind: you can send a picture of a table, for example , and inquire Google to find the perfect seats suggestions for it. Yes, a person read that right: you will be able to have design ideas just a click (or a photo) away!

What can a person – as a marketer – expect from this new search feature?  

For now, Multisearch is only accessible as a beta feature in the United States , with the best results for shopping searches. But this is something that we can expect to hear more often from now on. According to the Google Movie director of Search, Lou Wang , “Multisearch takes following the way we ask questions regarding things we’re looking at and it is an important part of how Google views the future of research”.  

And if Google sees Multisearch as the future of analysis, so do we. But that feature is still in beta tests, at this first minute, we are not able to measure the effect of this new search function on our digital and SEARCH ENGINE OPTIMIZATION strategy – although the Rock Content team is crazy to get their hands on this! But for sure, we’ll have a lot of opportunities to explore moving forward!  

And how can you be prepared?  

We’ll have a great deal to learn from Multisearch once the feature is available worldwide. While we don’t have any more news from Google regarding this particular, we can get some insights and begin working on our mindset.

One of them is obviously: SEO tactics have got historically been about keywords. We are talking about finding the way people type questions plus produce content to answer them.

Of course , things have been modifying. Some years ago, we began discussing a lot about tone of voice searches on Google, for example. The way in which people talk is different through writing.

Google has had the image search for a long time. However now, it seems vastly improved. You are not just doing a reverse search to find the original way to obtain a photo, for example.

You are putting together images, keywords and (why not? ) voice searches. It’s a far more natural human-machine relationship. So , expect that some of the outdated SEO success tactics can soon no longer work .

Making a deeper analysis, you observe some customer-centricity in this approach. At the end of the day, Google wants users to get exactly what they’re looking for, with out tricky questions or links. So the main goal of this enhancement is to guarantee a more organic, assertive, and intuitive consumer experience.  

And for now, I think this is the best tip that Google leaves with us. Regardless of how your digital strategy is built, it must be done simply by thinking about delivering real value to your customers. With that in mind, Multisearch will be a bonus in your technique!

The submit Google Introduces Multisearch: A New Way To Find out To Google Using Textual content & Images appeared first on Rock Content .

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