The pandemic has emerged with a variety of new digital behaviors . When users want some thing, they want it now plus easily reachable. Google Trends has shown how the search for “news near me” increased 3x over the past 5 years worldwide.
According to the research platform, the new local lookup features aim to improve visibility to local news, help small media businesses revenue, and bring more attention about what is happening in a particular region.
This is a huge chance for local newspapers such as The Philadelphia Inquirer and the Boston Herald, but this may be the beginning of some thing much more significant for electronic marketing, especially when it comes to content creation. Read on!
What has changed using these new Google features?
Before deep-diving into details about exactly what has changed, it is essential to highlight that this update is not mere Local SEARCH ENGINE OPTIMIZATION improvements.
Local SEO function is still a long-term exercise for those who want to appear on top for search engine results in your area with no need of investing profit it.
These new features for news put in proof local publishers, creating a macro view in real-time of what is happening in the user’s region.
Local News Carousel
Accessible globally and in all dialects, this carousel feature can display local publishers to be easily found by towns who truly matter to that.
Google has also improved the systems so authoritative nearby news gets displayed alongside national publishers on Top Stories. By that, local web sites are endorsed by individuals with a broader range of audiences, strengthening their relevance and reach.
From broad to local
Another feature this update brings is transforming a wide search term into narrower results related to the user’s area. For instance, when they seem for football , local subjects about that matter will also be added to the list instead of showing national results only.
What do local search features have to do with content advertising?
This new Google function for local news is definitely an offshoot from the COVID-19 news center , launched last year on the urge of providing a safe source of news in regards to the pandemic.
Having a website web page shown as a search result for the COVID-19 news middle automatically meant that the page had accuracy and reliability . For the reason that sense, publishers started enhancing the quality of their content, adding more relevance to the information supplied. That practice helped those portals to become authorities regarding COVID-19 matters.
Following the exact same steps, local news websites are just about to get into the particular spotlight. And those pages designed with the best practices of content marketing will benefit more from it.
How to improve the content marketing strategy for local search?
It’s been a while since Google also measures content relevance when it comes to SEO mechanisms. So , it is not surprising that the quality of content is a must-have to reach success in this industry. But here are two the euphoric pleasures to take advantage of:
For Nearby News Publishers
You still have time for you to amp your content marketing strategy up. Map the best practices Google uses to categorize a content/blog/webpage as relevant for its search engine results. Then, you can create a content work schedule to create frequency on new blogposts.
Besides posting local information, capitalize on new visitors coming from Google’s feature intended for lead generation, advertising, selling, or whatever you need. Once you offer a high-quality experience, you can now “ask” for something in return.
Designed for other local services
It’s matter of time for Search engines to increase its range of business segments on display for nearby results. And instead of awaiting it to happen to improve your content technique , how about starting now?
Through a solid content marketing strategy, you can expand your blog traffic, increase conversion rates, grow new sessions, and become an even more profitable business.
The sooner you start to take advantage of Google’s new local search features, the larger the chances to get better and more relevant results with it.
If you are a nearby news publisher, this is your big chance to be seen plus build the reputation a person deserve. And if you are from the different segment, time is in your favor to enhance your content material marketing strategy and be ready for long term updates.
So , how’s it going to be?
The post Google’s New Local Research Features Might Be an Opportunity for the Content Strategy appeared first on Rock Content .