Another big news related to Google adjustments: this week, the company announced a large update to its core algorithm. The announcement has been made through the company’ s Twitter account , where the official listing of all up-dates were released. According to Google, these adjustments can take up to two weeks to complete.
This is the second improvement to the main algorithm in 2022, the first being carried out in May of this year . This new upgrade comes shortly after the Useful Content up-date was announced last Friday, September 9th .
What is this update and exactly how can it affect you?
A Google Core Algorithm Update is a change made to some part of the platform’ s algorithm, and is announced when improvements are made so large that they impact marketers, especially SEO professionals .
The search algorithm is always undergoing improvement, but an update to the core protocol tends to be more noticeable to people working in the digital environment. However , it is still not clear how this change might affect search results – the SERPs .
But you sure can count on one thing: whenever Google improvements its search ranking algorithms, there could be a change in your site’ h (or your client’ s) search results, worsening or improving it.
That’s why it’ s so important to keep an eye on these up-dates from Google. It can show why your web pages may have their rankings and evaluations changed over the next few weeks (without you not having transformed anything to justify these changes).
How can the main algorithm revise influence the updating associated with Helpful Content?
Recently, throughout an interaction with an SEARCH ENGINE OPTIMIZATION consultant, Glenn Gabe, Danny Sullivan messaged about the adjustments taking place in Google’ s algorithms and made it apparent that Google’ s Useful Content update is very little in terms of SEO, but that this is a part of ongoing initiatives as the company will continue to keep adjust and refine these types of changes. It’ s really worth noting that only 20% of SEO professionals mentioned they’ ve noticed any kind of helpful content ranking modifications.
Finally, Danny Sullivan leaves some advice for SEOs who feel impacted by any changes in the coming days.
“If there are no updates announced, but you notice a change in traffic, it makes sense to review our guidelines and advice. And when you think “hmm, maybe a number of this content I have isn’t meeting what’s recommended about helpful content”, that’s a sign associated with what to work on. ”
Like a precaution, Google has provided the list of queries to consider if you believe your site has been impacted by a major update.
Anyway, We wouldn’ t take this change in algorithms as some thing overly impactful on your digital strategy. If you make great content consciously and in range with Google’ s guidelines, these updates shouldn’ to be that noticeable to you.
But yes, it is possible that the search results will fluctuate in the coming weeks, but keep calm and wait for the updates to complete before analyzing and taking any kind of action.
And, if you need to continue to be updated with SEARCH ENGINE OPTIMIZATION best practices, I strongly suggest that you sign up for The Beat, Rock Content’s interactive newsletter . There, you’ll find all the trends that matter in the Digital Advertising landscape. See you there!
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