Thinking about hiring weblog article writers? Great! It’s one of the smartest things you can do in order to level up your content quality, make your content marketing efforts more effective, and increase your blog’s ROI .
But it can also be tough to find quality writers who know your niche, have the right experience, and suit well with your company tradition and processes.
Fortunately, there are several routes you can take to hire blog article authors and tons of resources you can use to find the right ones for your company.
In this post, we’ll go over 9 places where you can find high quality writers plus specific things to look for inside your candidates.
Let us dive in!
- Writing blog articles can take 15+ hours per week.
- More than 90% of B2B companies are using blogs in order to attract new customers.
- Working with a content agency for weblog content takes the responsibility associated with vetting and managing weblog article writers off your plate.
- You can also hire blog write-up writers on freelancer sites like Upwork and Fiverr.
- When hiring, you should look for candidates with proven track records and SEO experience.
Why should you employ blog article writers?
Today more than 90% of B2B companies are using blogs to attract new clients and grow their income. Websites with blogs obtain 434% more indexed webpages and 97% more listed links than blogs sites without one.
In other words: your company needs a weblog in order to stay competitive.
Your blog also is the foundation of your larger articles strategy and is the biggest drivers of organic traffic to your website. You can leverage your blog to grow your brand authority, develop trust with your audience, and consistently deliver value for your readers.
The simple truth is, writing blog articles takes time and some pretty particular knowledge and skills. A normal 1000–2000-word blog article requires about 3-4 hours to publish. Multiply that by the 11-16 articles you should be publishing every month, and the hours quickly become impractical for business owners to handle in addition to all of their current responsibilities.
Not to mention that no matter how often you publish, your blog needs to be fully SEO optimized plus customer centric in order to generate results, using content to help readers solve the problems and pain points that led them to your website in the first place.
Companies often make the mistake of trying to handle blog content in-house when they just don’t have the bandwidth or even experience to do it well. Hiring blog article writers that are experts in their niches plus know how to create optimized content material is a worthwhile investment that may substantially increase your blog ROI.
9 locations to hire blog article authors
Hey, we’ re ranked as a top content marketing and advertising agency on G2 so I like to believe that our customers have gained us a spot on this checklist!
Marketing Insider Group provides end-to-end SEO blog services . That means we provide ready-to-publish blog articles, but we also work with customers beforehand to audit content, perform keyword research, and build a customized strategy that will drives results.
We also vet our own writers (there are 35+ on our team) for journalistic curiosity. They are all experienced in creating SEO-optimized content in a number of niches and industries. And several have become quite expert in topics like startups , SaaS , eCommerce , healthcare , technology , and more.
The primary benefit of this model is that you can be self-confident your blog articles are traveling your larger strategy. Area of the reason companies look to hire blog article writers such as us in the first place is because they don’t want their happy to be another item within the to-do list that in no way gets done.
When you go the agency route, you’ll know exactly when to expect new content, possess a plan for publishing it, and receive data-driven reports that demonstrate your content’s ROI.
They’ll never ever feel like a disjointed work or another to-do on your list. You’ll know when to anticipate them, have a plan for submitting, and see data-driven results.
LinkedIn is a great place to find freelance blog article writers within your niche. You can do it a few ways: by posting work through your company page, advertising with LinkedIn ads, or even searching for candidates within your system. It’s easy to review plus communicate with candidates on LinkedIn since profiles are essentially resume equivalents.
Upwork is among the largest and most well-known systems for freelancers in the world. If you’re looking for a high volume of candidates and an easy platform intended for communicating and processing obligations, Upwork is a good choice.
On Upwork, a person post a job and state the pay, then freelancers bid for the job. You can review candidate profiles, portfolios, past projects, reviews through previous clients, and more. You may also run interviews right on the platform through chat or movie.
A significant benefit of Upwork is that it’s a site for all kinds of freelancers, not just writers. If you have task management that requires multiple skill sets (like a blog content writer and a designer to create helping graphics), you can find them in the same place.
Like Upwork, Fiverr is a great place to look for a high volume of freelance writers, but the process works a little differently. On Fiverr, freelancers (called sellers on the platform) produce “Gigs” that outline the services they provide (for example, composing a blog article). Purchasers on Fiverr (like your own business) look for specific services and packages they need, then pay Fiverr in advance. Fiverr pays freelancers directly after the project is complete.
The Fiverr process may seem a little counterintuitive considering that clients place orders rather than candidates applying for jobs. But it works! And if you’re searching for candidates who have their rates, services, and experience obviously outlined and available for evaluation before you connect, Fiverr could definitely work for you.
BloggingPro is truly a resource for aspiring and present bloggers to learn the business and grow their skills. You could post a job through their site for their members to see. The downside is that it costs $299 to post your job. The benefit is that you have less competition compared to on some of the more crowded boards like Upwork and Fiverr, and BloggingPro really does promote the jobs to suit your needs through their newsletter and social channels.
Freelancer works much like Upwork and Fiverr. Companies can post their projects on the website and choose from candidates that bid on it. Then, you can review and communicate with applicants right on the platform. Of notice: Freelancer offers a Milestone Payment system that they recommend their own freelancers use. It gives self employed the ability to request a portion of the agreed-upon compensation as particular milestones are completed.
This may seem unneeded since blog articles are not typically completed in parts, but it can be useful if your project requires writing multiple blog posts or other types of content such as ebooks or case research.
Problogger is one of the oldest blogging resource websites in existence and has a strong reputation within the freelancer writer industry. They offer tons of high-quality resources to help weblog article writers increase their knowledge and skills.
Problogger also has a job table for their 300, 00+ bloggers, so it’s a worthwhile method for hiring if you’re searching for high visibility. Keep in mind that Problogger works like a regular job table. Candidates can view your work on their site, but they will still apply directly to you.
Like BloggingPro and Problogger, MediaBistro is a community and resource hub for freelance article writers. They have a job board that is a little pricey (they range between about $300-$1000) but all those prices do come with additional promotion support and other services outlined on their website. It isn’t really an option for everyone, but it is a way to be sure your job is observed by quality candidates that may fulfill your needs and have encounter in your niche.
If you don’t wish to sort through the many types of freelancers on sites like Upwork, Fiverr, and MediaBistro, you might want to test Scripted. It’s a platform created specifically for writers. You’ll be required to purchase a subscription to gain access to the platform, but it’s a worthwhile investment considering Scripted’s higher writer standards (only 2% of their 150K applicants were accepted so far) as well as the thousands of approved writers using it.
Scripted is a great place to find and develop long-term working relationships along with writers, especially those that have encounter handling a variety of project types (for example, blogs plus social media posts) and can do work for you beyond blog content when needed.
What you should expect in a blog article writer
Great track record
When you’re searching for writers on LinkedIn or freelance sites, you will be able to see reviews and recommendations from previous clients. It’s a smart idea to check these out to observe how your candidates worked properly (or not) on some other projects. A great track record and positive feedback is among the surest signs your candidate is reliable and will perform a great job on your content.
Not every writer and client are a good fit for each other — even when that will writer has a solid background with other clients. A writer’s portfolio of writing examples gives you an idea of their composing style and maybe even types of how they’ve approached topics related to your industry and company. High-quality, experienced blog article writers will have composing samples ready for you to review upon request.
Your blog article writers do not need to be absolute experts on SEO , but they do need to know the particular core principles of writing for keywords and enhancing content for search. Be sure to mention SEO in your candidate interviews. Fortunately, there are tons of totally free resources about SEO writing online, so if you really love an author with less experience in this area, it’s possible they can quickly learn the ropes with some analysis and training.
Articles are a deadline-driven job. You require your blog article writers in order to deliver content on time so that your publishing schedule stays constant. It’s important to set apparent and firm expectations across the timeliness of content shipping.
It’s time to find talented blog write-up writers to level up your articles marketing ROI. The team at Marketing Insider Team can deliver you optimized, ready-to-publish content every week for one year (or more). To get started, check out our SEO Blog Writing Provider or routine a quick consultation beside me today.