Help Us Help You: How To Give Writers Constructive Feedback

how to give your writers constructive feedback

Developing quality content is crucial to build your brand and attract key audiences, but it’s definitely some thing easier said than done. Your best bet might be outsourcing your content creation to a group of writers.

Since your brand and reputation mean everything as a business, you need to be completely satisfied with your content before clicking publish to ensure you’re making a solid first impression to potential customers.

How can you enable your team to create consistent , valuable, plus unique content? It all begins with providing helpful feedback and suggestions that guide your writers.

You know the Farmers Insurance slogan, “we know a few things because we’ve seen a thing or two”? Well, our writers are kind of like the particular Farmers of content advertising. We do this all day, every day!

We’ve asked our best writers for tips and tricks with regards to facilitating great communication plus feedback during the editing process. This list is their own most valuable advice – all-in-one place.

Along with 70% of marketers investing in content marketing, writing impactful pieces should be a top priority for your business to stay ahead of the competition. The more effectively you can achieve this, the better. It’s a earn for everyone.

Prepared to learn more? Let’s dive in.

Key Takeaways:

  • Providing writing feedback helps you produce better quality content.
  • Build a strong working relationship with writers by sending them lots of constructive review opinions.
  • Create and update a method guide for your writers to follow along with and adhere to brand consistency.

Why is Providing Feedback to Your Team Important?

Feedback is an essential element of any leader’s skill set to shape your team’s performance for the better. In fact , constructive feedback helps create a much healthier environment, boosts productivity, and helps you achieve better company results.

With regards to your writing development, you need to create content that speaks to your customers’ pain points , requirements, and desires to build a much deeper relationship with them.

Throughout the project journey, you can improve the content by providing feedback during the development process to sharpen your writer’s skill set. This is why we start with test articles at MIG. They are our figurative punching luggage for feedback.

With 53% of companies outsourcing their writing, delivering feedback allows your freelancer writing teams to ramp and produce content more quickly for your brand.

Companies Outsource Common Services Chart

Supply: Semrush

Here are a few additional reasons why you need to provide creating feedback:

  • Help keep the project on track and meet deadlines
  • Avoid major, repeatable mistakes
  • Form healthy relationships between you and your own writers
  • Inspire others to produce better results and professional growth
  • Save your business more money by not paying for extra revisions
  • Transform your market position and believed leadership
  • Build valuable customer relationships

As you stick to a consistent process, providing helpful feedback keeps your authors engaged in the work process and improves your business growth.

Teaching Your Writing Style and Tone

Before you give composing feedback, provide your authors with proper guidelines beyond just the Associated Press Stylebook or the Chicago Manual of Style.

While you may be excited to hand off a new assignment to your writer, examples of style you really like enables your writers to refer to this material when they possess a question instead of going to you for every detail.

Do you want CTAs at the end of each blog ? What is common industry vernacular? Who are your buyer personas ? What is your preferred subheading cadence? Solution all of these questions and more within your stylebook.

Our method; briefing documents for each of our clients. We ask all the right questions, and that means you don’t have to worry about thinking of them. That’s just one of the benefits of outsourcing your content marketing. You will get professional knowledge without having to break a sweat. Pair this with thorough research executed by our writers and also a strong foundation is placed before any content is certainly even written.

Here are a few additional ideas on what you should include:

  • Target audience with a list of benefits for each persona
  • Product and organization information with exact information
  • Competitive details if you want them referenced
  • Capitalization, punctuation, plus grammar preferences (the Oxford comma rule is actually a significant polarizing subject, so certainly worth touching on! )
  • Tone and voice to determine how your brand resonates with your audience, like formal, snarky, educational, amusing, etc .

Deliver style guidelines with each project assignment brief, so your writers have a apparent understanding of your standards and expectations. You can provide these types of in an e-book PDF format or something like a Google Doc so your writers can save it to their desktop for ease of use. Google Docs live documents, so your goals can transform without derailing your procedure.

Coaching Your Writing Team: 5 Methods to Be Successful

Did you know that only 31% of businesses rate their content productive? It all starts with opinions.

Sure, your content idea might be dynamite, in case you don’t follow up the particular project journey with quality feedback, it’ll likely fall flat. Although I’m sure they wish they could, writers can’t actually read the mind. You have to let them in on your industry knowledge sometimes.

32% of business rate their content successful

Source: Articles Marketing Institute

Let’s look at a couple of key ways you make sure you provide your writers with actionable feedback that will drive better content results.

1 . Comment on Your Writer’s Good Qualities

A recent study shows that 44% of people are more likely to disassociate after receiving more negative comments than they felt they will deserved. Of course , no one prefers hearing negative things — so how can you avoid exhaustion?

You should always begin the feedback loop simply by commenting on what the article writer did correctly. Discussing what the content accomplishes as-is assists the writer stay inspired and highlights what’s operating versus what’s not to much better understand the expectation. If you’re desperate for positive feedback, think about it a little more broadly and focus on things like search engine optimization or industry understanding.

Developing a great cadence with your writer requires work on both ends, to produce things easier in the long haul. Try not to get frustrated initially! Your style and theirs have to meld together and the just way to make that happen is constructive feedback.

2 . Work with Your own Legal and Cross-Functional Companions

Depending on your industry and regulations, you may need to loop within legal as well as other cross-functional partners before publishing the content. To help this process go more smoothly and avoid discouraged writers, make sure you get project buy-in from all cross-functional partners before handing this off.

You will be able to more clearly describe outcomes, features, and things to avoid in the project suggestions after you loop in everybody.

It would be better to have your legal plus cross-functional groups review the information as the last stop instead of in the middle of the review procedure. This allows your writer for making quick edits at the end of the particular project timeline and helps you manage the stakeholder’s period.

To help your legal reviews go a lot more smoothly from the start, consider these best practices:

  • Provide any disclaimers, rules, or industry knowledge that will legal will request to include in the initial project brief, so that your writer knows the instant requirements.
  • Think about creating content that will not even need a legal review like behind-the-scenes or how-to guides.
  • Give your stakeholders a process to follow along with when providing feedback so your writer doesn’t have to speculate when they will receive the last revision rounds.

3. Include Specific Edits in Your Revision Requests

When offering feedback to your writers, be sure you offer examples of potential methods to point them in the correct direction. For instance, if your article writer keeps using sentence situation in your headers but your suggestions say title case, point it out in a comment and show them the correct way to format the text!

Going out of your way to give writers additional context shows your own willingness to see a successful last draft. This also helps instruct the writer for upcoming articles. Making the changes and giving feedback today will only help your future self.

Another technique; ask your writer queries while giving feedback. Should you be unsure about a section of your article, asking a question can help send the writer within the right direction and broaden their potential.

An example might be, “Should all of us replace the ‘seo services’ section with ‘ seo blog writing services ’? This applies a lot more to our industry and will assist the reader understand more what we do. ” In this example, the feedback should depart the writer feeling such as they know exactly how to improve the piece. This also gives more context to the kind of work you do, which is comments that will last.

4. Keep Communication Channels Open

Everyone has their own tone when giving feedback to writers. Whatever you may intend to be a quick comment could come off as rude to your team – making it difficult for them to decipher your actual content targets. Instead, consider holding normal in-person or virtual conferences with your team to discuss opinions in real time.

Meeting with your team allows you to have an open conversation about a content piece you’re unsure regarding and talk through the adjustments you’d like to see.

Our team has an onboarding procedure in place for just this; to ensure there’s open and often communication in the beginning, when working out the kinks is the most effective.

5. Mention Continuing Mistakes When You See Them

As a marketer, you might want to do it all yourself rather than providing feedback. While it’s sometimes easier, it sets your writer up for failure because they’ll never find out correct tone or construction that you prefer. Not to mention that whenever you fail to mention a repeating error and then correct it ten pieces later, you will leave your writer scratching their head asking, “Why now? ”

If you want your writer to listen and trust your comments, you need to be completely honest with their mistakes from the start. It will also help you break everyday habits to ensure the writer sticks to your design guide and project brief.

Developing Rock-star Content Starts with Great Feedback

Whether you’re working with your in-house team or a content marketing agency , providing quality feedback allows you to stimulate professional growth plus develop high-quality content that drives conversions.

While constructive feedback may feel a little uncomfortable in the beginning, it’s the best way to ensure the final product is valuable to your customers and reduces future work. Like country singer Marren Morris says in her song Bones, “the home don’t fall when the our bones are good! ” Laying a powerful foundation is key to environment yourself up for success.

Ready to create impactful content for your business? Get started with Marketing Insider Group today.

The post Help Us Help You: Methods to Give Writers Constructive Comments appeared initial on Marketing Insider Group .

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