How Digital Asset Management Can Transform Your Brand Storytelling

Marketing and advertising involves many, many shifting parts. They all have to get together to tell a story about your own brand — the story you want and need to tell.

In the old days, it was easy. Your marketing techniques comprised primarily of flyers plus phone calls. Now you have to juggle multiple channels, both on the web and off.

Thankfully, we have tools that can help a person transform your brand storytelling.

What is Digital Asset Management?

A vital tool for advertising teams is digital asset management (DAM).

Digital resource management is used to shop and track any electronic assets you can use in your marketing endeavors. This includes graphics, pictures, video segments, and audio files.

This way, you can slot in a previously composed blog post and add a new photo of your store, your own logo, and so on. Digital resource management stores many of these things in one centralized location.

It also tracks restrictions (like the license on that will stock photo you bought), credits/ownership, and other related info. Using a digital asset administration platform like Accepted , you can ensure that everyone on your team has entry to the assets they need for every campaign, regardless of channel.

A good marketing DAM will output the product you are working on directly to the required channel, whether it’ s your website, social media accounts, printer, or newsletter. And never fear — it will also allow for final authorization.

DAM is essentially about making sure that you know what assets you have and can use them to make marketing products that perform.

Why Do You Need Digital Asset Management?

Digital resource management can be an amazing tool for marketers.

One of the most significant issues in modern marketing is that you have so much to deal with at once. You’ re constantly producing digital, multi-channel products that might go out in formats ranging from an old-fashioned print newsletter to a podcast to a social media marketing ad.

Electronic asset management can help your own brand storytelling by:

  • Allowing for the modular reuse of digital material — 71% of marketers say it’ h crucial to be able to repurpose and track assets easily.
  • Making it easier for your team to generate marketing materials quickly and efficiently
  • Avoiding duplication associated with effort — for example , when hunting stock photos, you can store any relevant types, which will then be readily accessible to the rest of the team.
  • Sending materials in order to digital marketing channels automatically.
  • Tracking the origin and good every single asset so you can keep track of rights and restrictions, track how old an asset can be, and so on.
  • Easily creating templates to improve performance further while encouraging brand name compliance.
  • Enhancing collaboration, especially for team members working remotely.
  • Monitoring the use of assets to determine their own effectiveness, thus avoiding over-use.
  • Providing sophisticated search capabilities so you know exactly what you have (and don’ t have) and can discover assets quickly.

You need digital asset management because you should spend some time designing your campaigns instead of hunting for yet another photo or even spending hours on publication layout.

You require it because it helps keep all your marketing efforts focused and in compliance with your brand’ t appearance and voice.

You need it because it lets you track how you utilize the content and material a person acquire so you know what can be paying off and what is not.

Populating Your Digital Library

The first step of properly leveraging DAM is to propagate your digital library.

This process is lengthy and ongoing. You’ ll always be including material, but you need to put together your initial “ seed, ” as it were, from which your DAM tree can grow.

Do this with your brand story continually in the back of your mind. Search for possessions that take your story back into the past and give it a coherence that makes it look like it is whatever you always had in mind, even when it isn’ t.

Start by thinking about that which you already have that needs to go into the program. Here are a few examples:

  • Your company’ s logo
  • Any templates you have used for your mailing list in the past
  • Photos of your business, product, and team members
  • Copies of past advertising materials from which you may be capable of pull content for recycle
  • Team bios
  • Instructional videos on how to use your product or service

You will probably find you have a lot of digital assets, likely more than you thought. Get the team together and write down ideas to ensure all your bases are usually covered.

After that look for gaps.

Do you have good photos of your storefront? If not, time to get some more (and always think about hiring a professional photographer unless of course your team has a quite skilled amateur).

Does every key member of your team have an up-to-date bio? Do you have a good e-zine template that isn’ to proprietary to the mailing list software program you just stopped using?

Always cast a wide net to get as many possessions as possible into your system. It’ s better to include things don’ t need than to spend time hunting down something a person forgot you had.

You may be surprised what will fit your brand story which you didn’ t know even existed.

Curate Your Assets

Once you know what you have, it’ s time to get rid of that which you don’ t need.

Some of your marketing materials may be obsolete simply because they feature the wrong color plan or wrong phone number. Or even, they just might not fit using the story you are trying to inform about your brand at the moment.

In some cases, you may be able to salvage specific areas of these assets, like photos from an old newsletter. Various other assets might need to be got rid of altogether.

Make sure that everything you keep suits with your brand story. Getting rid of elements that are out of place or that fit a story you once wanted to tell can help keep your team focused.

By archiving (ofcourse not deleting) these assets or perhaps not including them in the system, you can eliminate the risk of them being accidentally used and therefore propagating inaccurate information.

Other assets might be removed from the system simply because of their particular quality. While old photos can support the history of your business, low-quality images might make it look like you can’ big t afford a decent photographer — or a decent camera.

Once you have gone through these processes, you will have your initial pool of assets. At this point it’ s time to shop them properly.

Choose Your Digital Asset Management System

The next step is to find the right DAM system to handle your assets . Start by thinking of what you have and what may best tell your story.

Most marketers will have assets in the following categories:

  • Pictures and graphics
  • Photos
  • Textual content
  • Video
  • Templates

Audio is much less common, but systems that can handle video can generally handle audio. Make sure that your chosen system can handle all of the press types you need and any you think you might want to use in the long run.

Make sure to long term proof. For example , you might not have any audio files right now, yet podcasts are hot. If you choose to start one, audio clips and snippets will be useful.

Think about the way you will take your brand story into the future and how you can stay both consistent plus agile moving forward.

Changing systems can be a discomfort, so make your preliminary choice carefully to avoid having to migrate your database. On the same note, look for a system that makes importing your initial group of assets as easy as possible.

Make sure to choose a system that will lives in the cloud and may be accessed from your office, home, or booth at the trade show.

Most importantly, your DAM software program should be designed for marketers. Your specific needs should be considered at the design and build level.

This means that you need a system that allows proper access for your entire team. Everyone needs to be able to pull the possessions they need to complete the task they are working on quickly and easily.

At the same time, the team members plus contractors responsible for creating property need to be able to put them directly into the system, properly sorted plus ready for use.

The system must allow you to assign specific assets to specific teams and/or campaigns. Additionally, it needs to help you seamlessly place your assets into products and generate the marketing materials you need.

It needs to track property from creation onward in order to track utilization and be sure that rights are well known and credit is given where due.

It needs to allow for remote collaboration by being cloud-first plus mobile-ready . It needs to offer access control to ensure much less damage if a team member’ s account is jeopardized.

Above all, you have to choose a DAM that stores your assets in a way that causes it to be easier for everyone on your group to tell a consistent story. Your brand storytelling needs a DAM system that properly supports this in today’ s fast-paced world.

Welcome does all that and more. Our marketing software supports all of your marketing requirements, including integrated DAM.

Check out our website to learn more about how exactly Welcome can assist you.

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