Companies use digital marketing and advertising to attract and convert customers online, and content marketing is often at the heart of the digital strategies. Recent results put out by Lyfe Advertising show that over 70% of the digital audience favors to learn about a company and its products through blog posts plus articles rather than via advertisements.
One way to look at this would be to say that your web design should be flexible enough to help your curated content marketing efforts . From the customer’s perspective, appealing with the company’s content initial makes the customer feel they are making informed decisions down the line. Hence, your web design needs to be both user and content-friendly.
Let’s look at 5 ways your web design can amplify your content marketing strategy.
1 . Offers greater option of your content
A good web design provides users easy access and navigation on your website. The best-written white paper or blog on your website is worthless if your audience can’t discover or access it. An intuitive web design enables the viewers to reach pages of importance easily instead of spending mental bandwidth and time looking for them.
The objective for both e-commerce stores and business websites is to help the viewer discover and access the relevant content material quickly. Some must-have and visible elements on your internet site include:
- Menu Bar
- Search Bar
- Archives Page or Button
- About Us Web page
- Contact Us Web page
Put the user experience front and center whilst finalizing your ecommerce website design. Let’s say a brand new user lands at a arbitrary page. How many clicks would it take to find and get to some page with relevant content? Ensure that your web design allows you to location breadcrumbs to guide them to webpages of interest.
The particular Zendesk website, for instance, is a good example of website design enabling articles marketing.
Notice that the Resources section is very visible on the homepage. In fact , it is just one of six options visitors have when they get to the page. When you click on the Sources link, the Blog option could be the first thing you see. In other words, in only two clicks, you can easily entry the website content.
Even when you gain access to an article of interest, the website allows you to access other articles related to it that you might be interested in through its Related Stories section:
You’ll find that section at the bottom of the page. The placement makes sense if you consider how people read. They don’t typically read another write-up until they finish reading through the first one. Another option would be to include a link to a associated article within the article. It should make sense for the link to become there, though. For instance, when the original article is about email marketing and one paragraph mentions the importance of email response rate, you are able to link that word, “email response rate” to your post on that topic within the website.
In sum, you need to align your web site design with your content material marketing and exactly how your target audience consumes the information.
2 . Enhances the particular aesthetic appeal of your content
Your website’s appearance shapes the way in which people perceive your content. Regardless of how good your content is, it will eventually just go to waste if your web design is clunky and visually unappealing. People will certainly just bounce away from your website without engaging with your content material, never to return.
Here is an example of how your website should look:
The web design is easy and more intuitive. The most often searched topics have direct links, while the search bar allows visitors to search for particular topics not listed on the homepage.
Although you want to make it possible for your visitors to access all achievable content, you don’t have to include absolutely everything right now there. This is what happens if you try to put too many elements on your own site:
The visitor has access to practically everything from the homepage but it becomes impossible to allow them to decide where they want to move. There are just too many options. Besides, just one look at this page plus you’d probably want to keep already. The cluttered site just makes your eyes exert too much effort.
Pay attention to maintaining a consistent overall look, which usually comes from consistency across the fonts, colors, background, alignment, and the use of white space. The page should be neat and cohesive, but it’s furthermore important to use enough white-colored space so the text doesn’t look cramped. When uncertain, just remember that simple is always much better.
3. Improves the user’s reading experience
Visible elements like font choice, spacing, colors, and images help improve the readability content material on your website. Better legibility helps build a higher wedding level with the viewer, which usually results in higher conversion rates.
Check out the this BambooHR post:
Notice the use of white space to ensure readability. The use of various font sizes also helps the reader navigate through the page very easily.
The visual components do not interfere with the reader’s experience either. Your eyes are directed to the title of the blog post in the screenshot above despite the existence of the illustration above. That’s since the colors used in the example are light. The title font is black and for that reason stands out from the white history.
As discussed earlier, visitors to your website want to find the articles or information they need within the shortest possible time. That means your articles also needs to make its stage quickly, and the web design web templates you use should help your content achieve that goal.
Good legibility applies to all content pieces, including blog posts, landing pages, provider pages, and pricing. A great way to test the readability of your content is to run this through online readability tools like Hemingway Editor or Grammarly . These tools evaluate the readability amount of your content and offer tips for improving the score of each item.
Here are some web design ideas that help in enhancing the particular reading experience of your website audiences:
- Use reader-friendly fonts like Arial. Using a typeface size of 16px-18px also improves readability.
- Set the line elevation to 100% of the font size used.
- Aim for color contrast between background and the text in your page. Black text on a white background is an example of a high-contrast combination.
- Create content material that search engines can check. This type of content uses smaller sentences with appropriate format, including headers and principal points.
The format of your content should arrange well with the website design to deliver the optimal reading experience for your viewer. Aligning your content and web design will help build customer engagement with your content and brand.
4. Amplifies user engagement
A user-friendly web design is more than just a pretty internet site. It also needs to account for individual psychology and how it affects purchase decisions. The use of visible elements like images, animations, infographics, videos, GIFs, plus forms will help create consumer engagement with the pages on your website.
Let’s state your website is an eCommerce shop. You can drive user wedding with detailed pictures of the products on the product pages of your website, just like what Amazon does:
In this web page, the picture occupies more space than the text due to the fact Amazon correctly assumes that potential buyers will want to see for themselves how the product looks. They’ll want to see for the specific product details, not merely read them.
Amazon also ensures engagement by giving the visitor the opportunity to interact with the images. Users can zoom out and in of a picture, for example. They could also switch to other images if they get tired of appealing with the first one.
Ensure that the web design accommodates any additional visual element or even content blocks that may be required. Avoid having the design shifting or moving as the element loads.
Remember, on-line audiences prefer digesting information through visual elements such as images and videos when seeking details about a product. These visual elements simplify the information plus appeal to the eyes.
5. Evokes emotions that drive user behavior
Psychological design deals with creating styles that evoke positive emotions in the reader, and the ensuing positive user experience helps convert the browser right into a customer.
Designers aim to connect with the readers on 3 cognitive levels—visceral, behavioral, plus reflective, and use design to build positive emotions upon all three cognitive levels.
Research shows that consistent use of colors helps increase brand identification by 80 %. In addition , 92% percent of viewers claim that the visual dimensions constitute a significant factor influencing their purchase choice.
Before you write content and design your website, you need to understand your customer and identify the factors that drive their decision-making process. Behavioral factors, such as the links they simply click or where their computer mouse pointers linger, are important clues you can use while designing a website.
Check out this illustration from the Scoop homepage:
The page design is based on how customers think before they get action. The calls-to-action stick out on the page, which means these people get the visitor’s attention immediately after they land on the page. Since people are not likely in order to click on CTAs without valid reasons, right above the particular CTAs are the benefits users can get from clicking. That content can be the final nudge visitors need to take the desired activities of signing up for free along with getting a demo.
Let the web design evoke emotions and let the content convert those emotions to buy.
By now, you would better understand how web design can complement and amplify your articles marketing efforts. Most businesses widely use Internet marketing, plus it suits the users because it provides them more options while learning about a new product or service. Technical development and tools assist digital marketers keep speed with rising user targets.
Content marketing and web site design go hand in hand. Look at it as inviting the user to your home. You will want to create an atmosphere that helps them relax and feel welcomed. Changes in your website design influence your content marketing endeavours. Last but not least, ensure that the web style is content and user-friendly across all platforms, including desktops and mobiles.
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