How to Build a Content Marketing Manager Job Description

The role of content marketing manager barely existed ten years ago, but today it’s one of the fastest-growing roles in marketing and one which companies in every industry plus size are looking to hire.

The thing is, it can appearance pretty different depending on the business. That’s why content advertising manager job descriptions are so important.

Analysis by Indeed found that more than half of all job seekers stated job descriptions are extremely influential on their decision about whether to apply. That means companies who want the best content marketing supervisors need to write descriptions that capture their attention and make them want to work for you!

more than half of job seekers are influenced by job descriptions

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In this article, we will cover why content advertising the role of content marketing manager are becoming so important for companies, what to think about as you develop your job explanation, and an example template to help get you started.

Quick Takeaways

  • Content marketing managers keep the many moving parts of content strategies operating efficiently.
  • Content marketing and advertising jobs have tripled searching popularity over the last decade.
  • Sharing your job explanation with relevant team members helps give it a 360 perspective before posting.
  • A great opening statement will the important job of showing your company’s culture whilst clearly stating the kind of applicant you’re seeking.

Why Content Marketing Manager is a role increasing

Content marketing and advertising needs focused management

Brands need a content marketing strategy if they want to be noticeable to their target audience.

Why?

Since content marketing drives search engine rankings, and 93% of all on the internet experiences today begin with research online. Whether your customers are looking for solutions to questions, trying to learn more about a topic in your niche, or doing brand research to get a potential purchase, most of the time they will start with Google.

But content marketing has a lot of moving parts. For the best ROI on your efforts, the content marketing strategy should include:

  • Multiple channels — your website, blog, social media platforms, email, video and more
  • Consistent content creation — requires writers, developers, a content calendar , and defined processes
  • Regular publishing — brands that publish 11-16 blog posts a month see 3x better results than those who don’t
  • SEO knowledge — Google ranking aspects include much more than just keywords
  • Performance reporting — Data-driven strategies keep teams responsible and earn better ROI

Content marketing strategies, then, require active management to keep them running smoothly. For many companies, this means having a specific individual at the helm to supervise it.

That role is usually called Articles Marketing Manager.

Content Marketing Manager is usually most popular role

As companies increasingly adopt content marketing as an important part of their overall marketing strategy, they’re also hiring content material marketing managers at a increased rate to oversee it. The growing popularity of the role is reflected in search trends. Recent research shows that the search term “content advertising jobs” has been climbing gradually for the past decade, increasing simply by 3x since 2010.

graph shows content marketing search terms grew 3x in popularity since 2010

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It also found that “Content Marketing Manager” and “Content Manager” would be the most common job titles, construction for 40% of all content material marketing roles.

content marketing manager is most common job title within CM

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With so many content marketing and advertising manager job descriptions active on LinkedIn and online work sites, you might be wondering ways to make yours stand out. How can you craft a description which will both grab the attention of high-potential applicants and ensure the person you hire truly has the right skills and experience?

In the next two sections, we’re going to walk through tips for preparing your articles Marketing Manager job description and an example template to inspire you.

Tips for creating a Content Advertising Manager job description

Ultimately, you want a brand new hire in any position — Content Marketing Manager incorporated — to be a great fit for their role and to contribute as much value as possible to your company. Believe it or not, the job explanation you create plays a large part in whether or not that happens.

Job explanations are what enables potential applicants to evaluate whether a job will interest them and when they’re qualified. But could that, job descriptions assist companies figure out where the place fits within their larger firm, what roles and duties will fall under it, plus who else will be influenced by it.

Meant for newly created positions, especially, it’s critical to be thorough when you’re developing the job description. The following tips can help.

Assess your current team

One of the first points to consider when you’re developing a job description is where this role will fit within your present organization. For example:

  • Do you have a current content marketing team?
  • If so, will this function be its new head?
  • If not, will this role fall under your current marketing team?
  • At small companies, the content marketing manager might be a one-person show. If that is the case for you, who will these people report to and communicate with frequently?
  • Will the content marketing manager be taking in responsibilities that currently live elsewhere?
  • May they take on solely brand new responsibilities and projects?

These queries and others can be an initial stage toward envisioning the new place.

Know your priorities

Such as we already know, content advertising has many moving parts. However, not all parts are created equivalent for every company. Some aspects of content marketing that are essential for one company may be decrease on the totem pole for another.

For example , if a company is well-known and has a large, established following, they are going to likely need to look for somebody with experience handling social media for a business. A startup business may be willing to let somebody do a little more learning on the fly as long as they can write excellent blog content that’s SEO -optimized.

Some companies create design-heavy materials plus need someone with visual design skills who can get it done. Other companies may not need individuals skills, or maybe they outsource design.

In a nutshell: it all depends on your company. However the key is to know what your priorities are and develop your job description around them.

Define your own desired experience

The level of experience your content marketing manager needs really depends on your company. Your organizational structure and the size of your current team play a big function here.

For example , if your content marketing manager will be part of an established marketing and advertising team and report to a higher-level marketing manager, it might be okay to hire a recent university graduate or someone with a few years of experience because they’ll be receiving assistance from the team. In that case, they can grow in their role. The content marketing manager that will be a one-person team or who will need to manage the team themselves will probably must have more experience right from the start.

For reference, although, most content marketing supervisors are required to have a bachelor’s education and earn a salary that falls, on average, around $70, 000 .

Share it with relevant team members

Remember when you evaluated your team? Once you’ve finished drafting your job description, it’s a good idea to share it with them for feedback.

Everyone in your corporation has a unique perspective built from their experience within the company. Input from your team makes your job description more comprehensive. Considering the new role from all angles also helps you design it in ways which will best benefit your entire group — including the new Content Marketing Manager.

Keep in mind: just because you receive feedback doesn’t mean you need to use it. But asking alone helps create buy-in and gives a person valuable insight into how this new role will be received.

An example template to inspire you

Content Marketing Manager Job Description

XYZ Company is searching for a creative thinker with articles experience who is ready to take on the exciting new role associated with Content Marketing Manager. Our bait is a small company with a collaborative environment. Our days are usually fast-paced but exciting, as well as for this role we are looking for someone who loves to take on new challenges and be part of a functional team.

The information Marketing Manager at XYZ Company will report to the main Marketing Officer and control a team of 2 content creators. This role will require excellent communication plus interpersonal skills, experience developing and editing content, plus excellent attention to detail.

[Note] This is simply an example opening statement. Right here, include details about your company. Open up with a summary of the part and kind of candidates you’re looking for.

Roles and responsibilities will include:

  • Accountable for managing all content marketing initiatives across all channels to push traffic, engagement and prospective customers that deliver sales and customer retention.

  • Collaborates across functions and silos to provide an effective content marketing strategy and editorial plan to meet company objectives at the lowest possible cost.

  • This role needs a brand publisher mindset: to produce the content our audience wants and then to optimize the way to conversion.

  • Editorial needs include basic SEO understanding, content categorization and framework, content development, distribution plus measurement. Development of editorial governance so content is in line with our brand voice, design and tone.

  • Develop plus manage editorial calendar plus organization workflows.

  • Manages electronic content hubs and all social channels including email/newsletter submission. This person must be familiar with basic best practices of the major social media channels, which content and approaches work on every, and why.

  • Measure plus optimize the program on a normal and ongoing basis.

  • Management of all creative resources which includes designers, writers, and other agency personnel.

  • Integration of content material programs with brand promotions to drive brand to need.

  • Give regular executive presentations on the program approaches and outcomes.

Necessary skills and experience:

  • BA/BS or even equivalent working experience
  • Experience creating content material for the web and growing a social audience
  • Editorial mindset that understands what audiences consume and how to create it
  • Ability to analyze plus present content and interpersonal performance
  • Experience with WordPress, Google Analytics, Slideshare, and the top social channels
  • Project management experience and an understanding of how to manage the priorities associated with multiple stakeholders in a complicated environment.

What do you think? What otherwise would you include in a Content Marketing Manager job explanation? Tell us in the comments beneath!

Boost your content strategy today

If you’re hiring a content marketing manager, you’re already soon on your way enhancing your strategy. The particular team at Marketing Insider Group can help by providing SEO-optimized, ready to publish content every single week for a year (or more).

Check out our SEO Blog Writing Assistance to learn more or schedule a quick consultation with me to get started.

The post How to Build a Content material Marketing Manager Job Explanation appeared first on Marketing Insider Group .

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