How to Leverage Social Media for Advertising Your Content Marketing Campaign


How to Leverage Social Media for Promoting Your Content Marketing Campaign

With more than 4. 6 billion dollars users globally, social media are so much more compared to places to meet friends on-line. These platforms are rapidly becoming ideal places for brands that aim to broaden their reach and raise awareness– from big corporates to freshly-new startups.

Nowadays, nearly 97% of all Fortune 500 enterprises use one or more social media platform to promote their particular brands. That said, using social media for marketing doesn’t mean that you bombarded social media customers with hard-selling, marketing pitches. No one on the platforms desires to be sold to in every step of their experience.

That’s where content marketing fits into the picture. It’s not all about making users buy your item or services right after these people land on your profile. It’s more about engaging them plus making them stick around.

We’ll jump into some best practices in order to leverage social media for promoting your content marketing campaign.

Why Social media marketing for Content Marketing?

We have talked about how social media systems become an ideal place to get brands as it’s crowded– billions of active users rolling through their feeds every day. It means more eyeballs for the content. That’s not the only real reason, though.

Whether you’re a new startup or even a blockchain game company, social media can be such an ideal channel just for marketing content. Here’s precisely why:

Paid Ads Features

Social networking provide paid and organic ways to reach your audience. If you want to go straight for the kill, paid social media ads are there for you. These platforms offer vast targeting choices that help you zero within on your ideal customers. Go ahead and, they help you share content that resonates with the right audiences at the right time and place.

Collect Users’ Data

Social media platforms offer a prize trove of data that you can use to improve your content strategy. You can study about the type of content that gets the most engagement, the time when your audience is the majority of active, and what kind of firmness they prefer from you– all of which can help you create better content.

Instant Feedback

You understand quickly whether your content is really a hit or miss with social media users. The comments, shares, and likes give you precious feedback that helps you understand what realy works and what doesn’t– so you can course-correct quickly.

Build a Customer Base

Through social media groups or forums, you can create a local community of like-minded individuals close to your brand. This is important as you’ll have direct access to the people who are interested in what you do and are more likely to convert into customers or fans of your brand name.

8 Ways to Leverage Social Media for Content Marketing Campaign

Since we understand why social media can be such a valuable asset with regard to promoting your content marketing campaign, let us take a look at some ways to make the most out of it.

#1. Choose the Right Platform

Not all social media platforms are created equal. While you might be present on every single one of them, that does not mean that you should give each of them the same attention. Blasting out the content on all social media platforms will not only drain you of resources but will even water down your message.

Remember that each social media platform has its own demographics plus users’ preferences. So , it’ s always better to consider where your target audience weighs out the most and concentrate your energy on those platforms. It’s important to choose the right system for your business. It helps you to come up with the right content format and well-tailored message.

If you’re a B2B company, there’ s no better social media platform for your content than LinkedIn. Meanwhile, if you’re focusing on teenagers, Snapchat or TikTok might be worth considering.

Distributing your articles on the right social media platforms can also help you tailor your message and tone to suit the platform. For example , Instagram is a superb place to show off your brand’s personality, while Twitter is ideal for newsjacking or live-tweeting events.

#2. Create Snackable Articles

It’ s a battle for eyeballs on social media platforms out there. Everyone can make content, but not everyone could make them stand out and gain attention. If you want your content a lot more visible, you need to make sure that it is snackable.

Your audience includes a short attention span, and they’ re constantly swamped with content from all of the sides. It’ s vital to make sure that your content is easy to consume and digest.

Snackable content can come in many forms, like images, videos, infographics, or even just short blog posts. The important thing is to make sure that your content is simple to consume quickly on a little screen. This means avoiding large blocks of text, making use of simple language, and using visuals to break up the text.

It’ s also important to ensure that your headlines are attention-grabbing and clickable. After all, your own headline is what will determine whether users will stop to read your content or keep scrolling.

#3. Tell Stories

You might currently notice that every viral social networking post has its own tale behind it. That’ s because stories are one of the most powerful ways to connect with your market on an emotional level.

Take a look at the classic example through Always through their story-driven social media campaign #LikeAGirl:

Embed video: Often #LikeAGirl

People love stories because they can easily relate to them. When you tell a story, you’ re not just sharing information– you’ re making a connection with your audience.  

The storyplot can be about anything, such as how your product or service provides helped someone, an interesting behind-the-scenes look at your company, or even simply a fun story about your brand.

Don’ t just focus on convincing social media users to buy from you– focus on evoking their emotions to begin with, so they’ re very likely to remember you when they need your product or service.

#4. Provide Diverse Content

When it comes to articles marketing, there’ s a lot more to consider than just blog posts and articles. In fact , some of the most profitable content marketing campaigns provide a wide range of content types.

This particular diversity not only keeps things fresh for your audience but additionally helps you reach a wider range of people. Different people eat different types of content, so it’ s important to provide a mix of content types to make sure that everybody can find something they enjoy.

Some of the most popular content sorts on social media include:

  • Videos
  • GIFs
  • Infographics
  • Images 

#5. Repurpose Your Content

You don’ t have to create new, freshly-produced content to build a strong social media content strategy.  

In fact , some of the most successful social networking campaigns are based on repurposing current content. Well, just because you’ ve already published the blog post doesn’ t mean that its life is over.

This doesn’ t mean that you should just post the same thing over and over again– that would quickly get old for your audience. Instead, try to find new ways to discuss your existing content. For example , you can turn a post into a video, or a good infographic into a series of twitter posts.

Here’s how HubSpot post a mini infographic for their Instagram from their whole 2020 Remote Work Report:

Not only is this a great way to conserve time and resources, it also helps you get more mileage from your existing content. And who seem to doesn’ t want that?

#6. Make Use of User-Generated Content material

User-generated content (UGC) is definitely any type of content that’ s i9000 created by your users, rather than your brand. This can include anything from product reviews to social media posts.

When we discuss UGC, one of the best examples would be the Starbucks Red Cup campaign. Every holiday season, the company releases red cups and encourages their customers to get creative with them by drawing and posting their art upon social media.

One of the advantages of UGC is that it helps create trust and credibility along with your audience. After all, if other individuals are happy with your product, your potential customers are more likely to be too.

And, of course , UGC can also be a great way to save time plus resources on content creation. All things considered, why create new articles when you can just curate the best of what your customers have already created?

#7. Utilize Trendy Features

Social media systems have some features that gain a lot of attraction and reputation. For example , Instagram has  “ Reels” while many TikTok users are attached to the “ For You” page.

As being a content marketer, you can use these features to your advantage to help your articles reach a wider audience. For example , if you create a movie for Instagram Reels, then it has the potential to be seen by millions of people– not just your existing followers.

Of course , this doesn’ t mean that you should use every single trendy feature out there. That would quickly become overwhelming, and it’ s not necessary to ensure success. Just pick one or two that make sense for your brand name, and focus on creating great content for those platforms.

#8. Use Social Media Management Tools

Managing social media content can be such a backbreaking job, especially when you’ re a small business along with limited resources. That’ h where social media management equipment come in handy.

These tools help you automate some of the more tedious tasks, like scheduling posts plus analyzing your analytics. This particular frees up your time to enable you to focus on creating great content material, instead of spending hours upon menial tasks.

Plus, many social media management tools such as HootSuite and Buffer include built-in features that make it easier to create and share great content.

Wrapping Up

Leveraging social media with regard to content marketing campaigns is a superb way to reach a broader audience and build believe in with your potential customers. Those doable and handy practices mentioned above would definitely help you get started.

Something to bear in mind here, though, is that the key to content advertising success on social media is definitely consistency. You need to show up frequently and post high-quality articles if you want to build a following and obtain results.

The post How to Leverage Social media marketing for Promoting Your Content Advertising campaign appeared 1st on Details. it Blog .

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