Are you a marketer, entrepreneur, or agency with content creation and posting high up on your to-do listing? You aren’t alone! Seeing your articles rank in the top associated with Google is every content creator’s dream.
However , you can’t just create any old blog post and expect results. That’s because over five million blog posts are published every day, meaning it’s easy to get overlooked inside a sea of content.
And considering the top three Google search results get 75. 1% of all clicks , many people are clamoring to get their articles in those coveted areas. After all, ranking high on Google means more visibility, resulting in more traffic. Ultimately, that traffic can turn into conversions.
So , how do you create content that lands on the first page from the SERPs?
Properly, it’s all about implementing SEARCH ENGINE OPTIMIZATION content writing. This practice goes beyond just writing the blog post and encourages you to optimize your content effectively so Google will give it priority.
Google’s Top Elements for Ranking Content
Before we jump into the actionable tips on how to begin with SEO writing, we need to very first understand what Google is looking for whenever ranking content. This way, you’ll know what to focus on before you begin producing. And Google has made it clear there are a few key factors they want every piece of content to have, so take this help and advice seriously.
Here’s what you need to know:
- Quality Issues Most: The poorly written blog post that lacks valuable information won’t look great to Google, as well as your readers might not enjoy it possibly. Luckily, Google has discussed some insights into what quality content looks like . Essentially, it should serve a purpose and must be well-written, well-formatted, and well-researched.
- Content Should be Relevant and Helpful: You need to have an idea of what your potential audience is searching for so you can develop the content they desire. You can then provide useful information that offers important takeaways.
- Your Website Needs to be Up to Par: Besides the content alone, Google also considers your website and its functionality. Sites need to be mobile-friendly, should have fast loading times, and need to be obtainable to all visitors.
There’s much more to learn about what factors Search engines is looking for when ranking content material. We cover this in-depth in our ebook, How to Position in the Top of Search engines. Download your free duplicate to check it out!
The 7-Step SEO Content Writing Checklist
Now, let’s discuss bringing your content to life. To write impeccable content that your visitors and Google will love, you can follow the seven steps in this particular checklist.
1 ) Study Other SEO Article writing Samples
The great thing about the internet is that there’s tons of content to consume, and you will learn so much from other creators about what makes their content distinctive and valuable. Search a keyword related to your niche plus take a look at the first three blog posts that appear in the SERPs.
Is there everything about those three blogs that stands out as especially impressive to you? Maybe they had a catchy headline or an introduction with a great connect? Whatever it is, note what you appreciate about their articles so you can produce the same kind of results with your blog posts.
Now, here’s the one thing – you don’t wish to copy these other creators. It’s much more important to concentrate on creating original work that stands out from the crowd. However , you can still draw motivation from them by replicating the strategies that work.
2 . Conduct Industry-Specific Keyword Research
An enormous element of effective SEO article writing is choosing the right keywords for your blog posts. If you’re targeting the wrong keywords, it’s unlikely your own target audience will find the articles you’ve worked so hard to produce. This is where keyword research is necessary.
Take a moment and set yourself in the shoes of the reader. What keywords are they typing into Google about your niche? Knowing what they’re looking for will give you a starting place for conducting research. Should you be struggling with this step, try looking at BuzzSumo to see which subjects in your industry are most popular. It’s great for getting these creative juices flowing.
From there, you can use equipment like the Semrush Keyword Magic Tool . You want to have a way to determine keyword difficulty, search volume, and how often a keyword has been Googled recently. Keywords that have a high search volume, are trending, and have low problems are great to target with your articles.
Then, you are able to plan your content accordingly simply by writing about the topics that will interest your target audience. Remember to include your chosen keyword in the post when you’re composing. This is when it’s helpful to understand how to use key phrases in your content material because you’ll want to make use of them strategically.
Here is some helpful advice:
- Use Key phrases Naturally: Too much incorporating keywords into your articles is a turn-off for readers and Google. After all, Google’s algorithm knows when you’re keyword stuffing. That’s why you ought to use them in a way that feels natural, so stick to 1-3x for each 500 words.
- Consider Keyword Positioning: Besides frequency, there are some key spots to put your keywords within your content. Often add them to your blog’s title, at least one subheading, plus multiple times throughout the body of the post, depending on your word count.
3. Analyze Your Competition
You hear it all the time in business – know your target audience. And yes, it is crucial to know who your audience is so you can skillfully craft every piece of at ease with them in mind. Understanding the requirements of your audience will help you produce endless topic ideas for the blog posts. Making it easier to produce the content they’re searching for. However , it’s not enough to just know about your audience. You also need to find out a thing or two about your competitors.
By monitoring what your competitors are doing online, you can observe which topics they include with their blog content. You can also learn which posts are becoming the most traffic by the quantity of engagement the post attracts on their website via blog comments and by what people assert on social media. Consider putting your spin on the subjects that appear to be a hit.
4. Consider Freelancing with SEO Content Writing Providers
But what happens if all of this just feels overwhelming? Well, you’re not alone. The truth is that SEO writing is not everyone’s strong suit. If you find yourself stressing about keyword analysis and struggling to write great content, there’s no harm in outsourcing and letting the experts tackle take over.
You can pay companies (like Express Writers) to carry out your keyword research and outline a blog plan according to the topics that will create the most ROI. Then, they can handle the copywriting, crafting a high-quality blog from start to finish. Just place an order and await a high-quality final product!
Professional services are well worth the purchase if you’re ready to get serious about your business growth. Implementing SEO content writing and sticking to a consistent publishing schedule allowed all of us to see some pretty impressive results.
five. Pay Attention to Formatting While Creating
Quality can be non-negotiable when it comes to SEO content writing, but there’s another thing you can’t overlook – formatting. An excellent blog post might get ignored if the formatting makes it difficult for any reader to consume. For instance, in case a reader lands on your weblog and is faced with a enormous block of text, they aren’t likely to stick around.
The average time on the page is 54 seconds , which means you can’t take a chance of delivering people running from your site. The easier your post would be to consume, the longer you will stick around, which is what you want. So , it’s useful to think about how your submit will be formatted while producing the outline.
Here are some formatting tips you can use:
- Add Clear Subheadings: As mentioned above, visitors don’t want to see one huge block of text on visiting your website. It just looks overwhelming. Instead, you have to break up the body of your article by adding subheadings that describe what each section of the particular post is about.
- Write Short, Punchy Paragraphs: Going off that tip about avoiding large blocks associated with text, you’ll also want to keep paragraphs on the shorter side. Short paragraphs make your sentences punchier, which ultimately makes your content a lot more impactful and easier to read through.
6. Take Time to Edit and Shine Your Work Before Publishing
Once your content will be written, the next step is to take a couple of extra moments to review your work. While you may be eager to hit that publish button, it’s important to read through the posting to spot any errors or even other opportunities for enhancement. This way, you can feel assured knowing that everything you publish is usually high-quality and will leave your reader with a great impression of your business.
Ask questions such as:
- Have I clearly stated the purpose of my blog post?
- Is the introduction engaging?
- Does the post contain any lingo?
- Is it free from errors?
- Does the content flow?
For more tips, PAGE RANK Daily offers an 18-point guidelines for proofreaders that’s really worth checking out. Consult it once you edit to ensure your blog articles are always polished to excellence.
It often helps you to read your content aloud to find out how comfortable you are using the content. If it feels troublesome to recite, you may want to jazz up the copy a bit. You can also turn to tools like Grammarly to spot and correct any errors. Also, don’t be afraid to have a colleague read through your post because a fresh set of eyes can pick up on elements you’ve missed.
7. Dive into Your Analytics to Track Results
The final step of SEO content writing is to make sure you’re having your desired results. Do you see a raise in traffic? Where are usually your posts ranking in Google? You should know how your content is executing so you can shape your content continuing to move forward.
If your content is doing well, you’ll understand to keep up the great work. In case you’re not seeing the particular traffic and rankings you hoped for, it’s time to create a change. This is your opportunity to tweak your strategy so your future posts will carry out better. For example , if you’ve been using long-tail keywords and it’s not generating the best results, consider shorter keywords. You can even try out making formatting changes.
Luckily, there are plenty of equipment to assist you with this process. Google Analytics is a tried and true choice, as it provides tons of great information about where your traffic is coming from and which usually site pages are your most popular. BuzzSumo is useful just for viewing social media shares. Plus, of course , Semrush is an all-around powerhouse option for all your SEO writing needs.
Want to Rank within the Top of Google?
Should you be longing to get your content observed by Google and your target audience, you need to know the top ranking elements Google considers. In our free of charge ebook, we’re sharing 6 content factors you need to know before starting writing. Plus, we’re providing some real-world examples to demonstrate just how effective high-quality, useful content can be.
Down load your totally free copy.
This awesome article was updated on This summer 12, 2022.