How you can Conduct and Publish Industry Research

If you’re a marketing expert, you know the value of high-quality, first industry research. Brands that provide compelling statistics, visuals, plus reports about important sector topics earn more backlinks and higher visibility compared to their competitors. Today, thanks to technology and data convenience, every company can perform industry research.

In this article, we’re going to include exactly how to do it. In the sections that follow, we will:

  • Define industry study as it exists in the marketing world
  • Stroll through 6 important benefits of publishing original industry study
  • Go step by step through the process of conducting business research

Let’s get started.

Quick Takeaways

  • Original industry analysis establishes brands as believed leaders.
  • Additional benefits of conducting industry analysis include backlinks and higher levels of customer trust.
  • Industry research must always have clear goals plus a dedicated team.
  • About half of all companies that will conduct industry research acquire a third-party organization to accomplish.

What is industry research?

Industry research is any unique research performed by an organization about relevant topics inside that industry. In the articles marketing world, industry studies used to create thought leadership content, establish brand expert, and report on trends that impact organizations plus customers.

There are a few different methods for performing compelling industry research. The first is simply by conducting surveys. Researchers release surveys to target groups of participants, collect original data, and promote the results. The second is by analyzing existing data to draw new conclusions.

A good example of survey-based research are usually annual benchmark reports. Companies survey large participant groups, then use the results to develop reports like “The Present State of X Topic” or “X Topic in 2022. ” These reviews discuss current industry norms and emerging trends for the future — all based on reactions from actual companies or customers in that industry

Industry research depending on existing data positions itself as the most comprehensive resource for a topic that’s already covered frequently within an industry. This curates all existing information on the topic and pulls definitive conclusions about it. Additionally, it identifies new insights that may not have been uncovered prior to and explores opportunities regarding future research.

In any case, quality industry analysis establishes a brand’s position as experts in their industry. It makes them a place other brands turn to for details that drives their own content creation.

Two examples that come to mind in the content marketing world are the Content material Marketing Institute and HubSpot. Both product industry research so frequently that it’s rare to Google any single digital marketing-related topic without seeing them to the results page.

In the next two sections, we’ll dive into specific advantages of producing industry research, plus how to conduct and post it as part of your brand’s content material marketing strategy.

Advantages of Publishing Industry Research

Establishes Thought Management

Thought leadership content is any content material that builds your brand’s credibility as an expert. Within the B2B world especially, believed leadership is important because it tells customers they can be confident in your ability to deliver solutions — both in the form of products and services as well as industry knowledge plus expertise.

B2B buyer decisions have significant and long-lasting impacts on the organizations, so this level of confidence is something they look for during the buyer journey. Research by Edelman and LinkedIn reports that the majority of B2B decision makers ( 64% ) think a company’s thought leadership content material is “a more trustworthy basis for assessing the capabilities and competency” than its marketing and promotional content.

To boot, they will think that thought leadership content can bump brands ahead of competitors who may have more title recognition. In fact , 47% of respondents in this study mentioned thought leadership content directed them to find and ultimately choose a company that was not considered a leader in that particular category.

47% of buyers say thought leadership led them to discover and ultimately purchase from a company that was not considered to be among the leaders in a particular category.

Image Source: Edelman

So there you might have it: original research not only builds your reputation, it could be the very thing that makes a buyer decide to choose a person over competitors — even if those competitors have more name recognition or a more established market share.

Boosts Your Link Building Strategy

Link building — the process of earning inbound links from other websites to drive traffic to your site — takes period and several approaches. Industry research is one of them. When your research is mentioned by other brands, it is also likely that readers will make their way to the initial source (your site) to read more on the topic.

Consider the original industry research I cited above from Edelman-LinkedIn. That’s kind of studies what I needed to make this post more compelling and complete. I used their data to operate a vehicle home the points I know are important for you to know about thought leadership.

I am certainly not the only one who’s mentioned it. Plus, there will be numerous readers from this article who will go read more from their report.

In short: original industry research helps boost your link building strategy because it can make other brands’ content much better. Over time, this drives more organic traffic and prospective customers to your own website.

Builds Customer Rely on

Trust is one of the most important factors in a B2B buying decision. Not only do purchasers consider trust to be essential for them to choose a particular brand, it also leads to a number of other benefits that can drive business for your company — higher probability of earning referrals, more frequent purchases, higher engagement, plus a willingness to pay higher costs.

Brand trust makes customers more likely to recommend a brand and pay more for products.

Image Resource: Marketing Charts

Industry research develops this important trust aspect with your audiences because it shows your company is a leader — one that knows which subjects are most important and provides useful insights on it for others in the market.

Creates Opportunities for More Content

Original industry research can make tons of opportunities to create a lot more high-value content for your audiences. This might come in the form of different content types — an infographic, for example , that shows important statistics from the research. You may also cover topics inside the topic in more detail consist of content pieces — for example , a blog post that analyzes one particular specific and interesting selecting from a larger report.

Finally, industry research usually yields opportunities for further research (and thus a lot more content) because it identifies subject areas that need more exploration and research behind them.

Studies have shown the most successful marketers create nearly 3x the amount of content from original research than their less successful competition.

The most successful marketers create 2.8x more types of content from original research than the most unsuccessful ones.

Image Source: Mantis Research

Gives You Insight

Your audiences are not the only users getting essential insights from your industry research. When you perform research, you gain critical insight into your sector — that could be through suggestions shared by survey participants, understanding trends through third party analysis, and more. You can use this to refine strategies and drive better results for your business.

Drives Visitors

Ultimately, many of these other benefits yield 1 important result for your corporation: more natural traffic to your site. And when you drive more organic traffic to your site regularly, you can expect bigger results to adhere to: more leads, higher conversions, and increased sales.

How to Conduct and Publish Industry Research

Identify a Need

Conducting market research begins with determining a need — an info gap that your original research could fill. Think about the following to find these information gaps:

  • Topics you want/need to know more about, but can’t find quality information on
  • Topics covered heavily in your business that still lack conclusive or trustworthy insights
  • Questions posed from your customer groups that bring about further exploration
  • Emerging trends in your business that don’t yet have industry research behind them
  • Opportunities from your owned data that could yield beneficial insights
  • Topics most important to your brand that could be covered in benchmark reports

Fixed Goals for Your Industry Study

Setting goals for your industry research hard disks its overall direction throughout the process and helps you obtain its intended ROI. To spot your industry research objective, think back to the original require you identified and the purpose for conducting your industry research in the first place.

For example: are you looking to educate your customers on an important product-related subject? Understand buyer behavior? Develop authority with better study on an already well-covered topic? Be the first to cover an emerging trend in your industry?

Knowing what you’re trying to accomplish helps you set the appropriate action steps to execute your own industry research.

Build Your Team

Next, decide who will implement your research. In the case of industry research for content marketing, your personal marketing team will likely guide the charge. Identify who have within that marketing team will play a role in carrying out the research.

Also include others from your organization who have the right expertise or info access to contribute to your research. For instance , you may include data analysts who can help you access owned data.

You may even work with a third party organization in whose members are part of your team (more on that later).

Set up Your Methods

Next it’s time to figure out the methods you’ll use to carry out your industry research. Again, this may depend on the topic. You may also employ a combination of research methods to get comprehensive results.

For example , if your subject is related to buyer behavior, you may send a survey to collect data while also analyzing owned historical data regarding your customers.

Build a Plan

Making a documented plan enables you to established deadlines, assign responsibility, and maintain your team accountable through the research process. It also helps prevent important action steps through falling through the cracks.

Your plan does not need to be anything fancy. The Google sheet with duties and deadlines is enough — but it should be shared and often updated to keep your research procedure on track.

Execute Your Plan

Once you’ve got the right foundations in place, it’s time to carry out your plan. Create a routine for your research team to meet and check in periodically. Refer to your documented plan to keep things running smoothly and deadline.

Evaluate Results

Once you’ve executed your research program, it’s time to analyze your own results. Refer back to your original research goals to drive the process for data analysis. As a research team, check out the data you’ve collected plus determine the most relevant plus important ways to analyze this.

For example — you may report on study questions by straightforward response, but then also break responses down by user group or demographics to get deeper insights. This step is best carried out with support from data analysis tools that can help handle the process and ensure accuracy.

Distribute and Enhance

It’s crucial to be strategic about how you distribute your original business research. Industry research is a lot more valuable than standard weblog or email content. Power it as such to drive traffic and grow your audience.

You may want to use your study report as a gated lead magnet , which requires users to talk about their information in order to gain access to the content. You can write weblog articles and social media articles that include parts of your research plus pique interest, then drive people to your website to access this in full.

The lead magnet approach keeps your content accessible while enhancing the ROI you gain from it in the form of new prospects. At the same time, your research gets amplified by the other content you create related to it in your blog, social platforms, and email.

Should you partner with another company to conduct industry research?

The short solution: no, it’s not a requirement. But there are some real advantages to doing so. Third-party study firms provide expertise for the process, and they’re an objective guide throughout.

A recent survey found that about half ( 49% to be exact) of companies performing unique industry research partner with third-party firms to expand their own audience and increase the quantity of survey participants.

Brand trust makes customers more likely to recommend a brand and pay more for products.

Image Source: BuzzSumo | Mantis Research

In short: you can absolutely conduct industry research on your own, but a third-party partner — if it fits in your budget — can level up the high quality and size of your participator pool, plus provide beneficial expertise and support on process execution.

Build Your Brand Reputation with Great Content

Conducting industry research is a single effective way to build your status with content. You can broaden on this strategy with frequent, customer-focused blog articles that will cover the topics most important to your brand.

But creating and publishing content at volume can be time consuming. The team associated with writers and SEO experts at Marketing Insider Group can deliver you optimized, ready-to-publish content every week for any year (or more) to be able to focus on your core business priorities.

Check out our SEO Blog Writing Service or schedule a quick consultation to learn more.

The write-up How to Perform and Publish Industry Analysis appeared 1st on Marketing and advertising Insider Group .

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