So , you’ve got your website up and running and you’re moving out content like it’s your job! Now it’s time to optimize your blog for lead generation, because what else is it there for, really?
Creating great articles is just the first half of the equation. If you’re publishing a perfect article onto the crappy webpage, you’re defeating the point of said excellent content.
An additional daunting task is beginning you in the face… How can you optimize a web page just for lead generation? You’ve landed yourself in the right place. Here are 10 tips to make your blog a lean, green, lead producing machine.
- Before you start optimizing, you need to understand exactly why blogs are the ideal opportunity to generate leads.
- The type of content you create furthermore plays a role in lead generation, like showcasing yourself as a thought head in your field and providing exclusive content to obtain more contacts.
- The layout of your blog can make or split your lead generation efforts. From banner ads to sidebar real-estate to social media posting, there are multiple aspects to optimize.
How Blogging Assists Generate Leads
1 . Establish Your Position being a Thought Leader and Construct Trust
Thought leadership is a type of content marketing and advertising where you tap into the talent, experience, and passion within your business to consistently solution the biggest questions in the thoughts of your target audience on a particular topic.
Whenever you produce insightful content on a regular basis, you demonstrate industry knowledge. Providing valuable content that few others are offering will quickly establish your position as a believed leader.
Training your readers about the sector you belong to will change your brand into a first choice resource. When you do this regularly, you’ll be acknowledged as an essential and trustworthy voice who will be deserving of your audience’s attention and patronage.
Establishing trust takes time. There are no shortcut to getting a new prospect’s confidence. You need to prove that you’re the real thing and not just a fly-by-night operation. Stay consistent, be reliable.
Publishing quality content in a steady fashion shows that you’re offering something or product that is here for the long haul and that you’re not simply looking to make a quick buck.
2 . Boost Your SEARCH ENGINE OPTIMIZATION
Blogging improves your digital presence to ensure that you’re more visible upon search engines like the almighty Google. The more valuable pages you put out there, the more favorable your ranking will become.
Blogging increases inbound links simply by as much as 97% , which improves your search rankings. These factors, in turn, attract even more visitors through search and improve your weblog readership.
Image Source: HubSpot
3. Build Site Authority
When you have domain authority, your content will perform better on search engine results pages (SERPs) . Another bonus; constructing domain authority through blogging is an owned asset. The advantages of your blogging don’t screech to a halt just because of the budget decrease. Paid resources on the other hand, well the results end with the buck.
4. Engage Your Audience
Quality articles attracts the right audience. It pulls them in, captures their attention, and increases your chances of turning them into loyal customers.
Your blog can be a venue to answer questions through the articles you publish there. However you have to make sure you’re accomplishing this on a consistent basis to maximize results. You also need to prioritize the kind of content you’re creating. In case you come across as too sales-y, nobody will care about what you say.
5. Better Lead Quality
Once you’ve captured their particular attention, offering a suitable incentive in return for their contact information is a great way to generate qualified leads .
A blog can be used as a lead magnet where visitors are offered something of value in the hopes that they’ll provide their particular email, address, zip code, and other details in exchange to get something of value you are providing.
High quality leads are more likely to have a better customer lifetime value in comparison to cold leads. You can also use their contact info with regard to target marketing and advertising purposes.
10 Ways to Optimize Your Blog for Lead Generation
How do you turn your site into a lead generating device? Here are a few ideas you can use:
1 . Offer Exclusive “Gated” Content
Remember how we shown ourselves as thought commanders earlier? This is where that is necessary again.
Leave out a little extra content for loyal followers that casual readers won’t normally get. Do this alongside the free content you’re already posting in the blog to maximize the benefits of each. (We use the WordPress plugin AdRotate to place non-abrasive banner ad ads within our content. )
Image Resource: Orbit Media Studios
By establishing yourself as a thought head through consistent blogging, people are more likely to opt-in for gated content.
Make an ebook that gives more detail on your process. Tease your audience with your open public post and urge these to download your own ebook for further. You can also host webinars that offer detailed feedback that’s customized for clients who offer their contact and personal information.
The goal is to obtain contact details for potential customers. Once you have that you could begin nurturing these top of the funnel leads.
2 . Your Blog Should be Integrated into Your Main Website
You might be tempted to put your website on a separate domain, yet you’ll miss out on many in order to generate leads if you do.
Unfortunately, if you make your site a separate entity, your main site won’t benefit from the search engine rankings you will get from inbound blog links. Your brand identification on the blog should regularly mirror what is on your main website.
The visitor’s first encounter together with your brand might be via a blog post, and they might not even property on your homepage. Give them the seamless customer experience with your own brand regardless whether they’re on your blog or the primary website.
3. Try Marketing Tools Just like a Slide-in CTA or the Hi Bar
A slide-in proactive approach (CTA) is a nifty tool you can use meant for blog readers who’ve managed to scroll all the way to the bottom part of your post. It’s an indication that your prospect is interested enough to consume all of your content. This is where the Slide-in CTA comes into the picture—literally.
A box for the lower right-hand corner slideshow in with an irresistible offer your prospect can’t refuse. Your CTA could come in the form of a white document, in-depth details about the blog post, or other valuable articles in exchange for the reader’s contact information. This type of CTA is usually a lot less annoying than a pop-up.
A Hello Bar is a bar that appears at the top portion of a website, typically spanning the web page. It’s hard to miss as it is located in the area on the screen where a visitor is likely to observe first when the page opens. Hello Bars often incorporate a call to action to help drive visitors landing pages or lead capture pages.
Readers who don’t click immediately but read the post will find how the “Hello Bar” follows all of them as they scroll through. It has been confirmed to be an effective tool to operate a vehicle targeted traffic and build your email list in a relatively short period.
4. Connect to Other Useful Internal Resources as Often as Possible
When you write a blog post, be mindful of specific words or even phrases that are related to various other posts or content in your site. Throughout the post, hyperlink these words (i. e. Database Marketing) to other resources on your site.
Keywords can be linked to landing pages or other pages, and you may have these lead to related offers or deals that your prospects might find interesting. It could be a webinar or course sign up , a free trial, or an ebook that expounds on a certain topic. Your possibilities are endless!
5. Maximize the Real Estate Around a Blog Post
The “leaderboard” at the top of the blog, the sidebars on either part of a post, and the area at the end of an article are best real estate on your website. Don’t let these spots go to waste by not putting CTAs , banners, or buttons upon full display.
Image Source: Marketing Insider Group
The footer following a post is also a great opportunity to include a supplementary offer or another fascinating piece of content. That area can also be used to link to landing pages to encourage membership or CTAs that require email registration.
All of our blogs is accompanied by a e-zine sign-up as well as our top blogs of all time and more content related to the blog you’re already reading. As you scroll, this particular right hand column also displays a button to download The Ultimate Guide to Content material Marketing.
6. Include Irresistible Perks
Make them an offer these people can’t refuse. If you’re promoting a tangible product, consider adding free shipping or discounts when they sign up for your email newsletter. This improves your chances of gaining new clients and interested customers. Every single online store I go to gets me with this one… Who also am I to refuse 15% off!?
In some instances, offering a physical list could be used as a way to collect email addresses. IKEA generates prospects this way by giving prospects the option to download an online catalog or have a printed version snail-mailed to their delivery address. You just need to fill out the shape that includes your email address physical address.
This really is also a chance to keep in touch having a prospect through an opt-in switch that adds them to your own email list for up-dates or other special benefits.
7. Include Subscription Services
Offering a subscription service gives your visitors an easy way to sign-in to receive regular blog updates through email and RSS feeds. When they perform, a subscriber is informed each time you publish a post.
Most running a blog platforms include subscription plug-ins, while other email marketing services can integrate a plug that allows you to build your membership list. Other providers can provide this for free such as FeedBlitz or Mailchimp .
Make profit on your subscription services a lot more by implementing a lead nurture series for new subscribers.
8. Ensure it is Easy to Share Your Content upon Social Media
This can be done by adding social media icons close to your blog post. This promotes visitors to share your content upon Facebook, Twitter, Instagram, LinkedIn, and other sites, which in turn, assists enable your audience to expand your online network.
You want to drive traffic to your site as much as possible and interpersonal sharing is an excellent (and easy) way to complement your leads generation campaign.
nine. Utilize Guest Posting
You’re already creating great content, so why not let it live on other websites as well? Guest posting can help you construct authority even further and expand your audience beyond simply your website’s scope. Choosing blogs to partner with can essentially let each blog benefit from the rankings of the other. Say you really want more small business owner network marketing leads, but you don’t have authority in their industry. Guest posting upon different blogs is your crucial to reaching an target audience that wouldn’t normally check out your website.
ten. Stick to an Editorial Appointments
Aside from developing quality content, the key to successful lead generation through running a blog is consistency.
You have to abide by a schedule for creating regular content plus publishing a post based on your editorial calendar. You can either do this manually, make use of automated platforms or work together with an agency that maps away topics and publishing activities on a daily, weekly, monthly, or annual schedule.
To avoid burnout, make sure that you create a sustainable plan simply by delegating certain tasks in order to freelancers and different content creators on your team. This might imply outsourcing your content creation strategy entirely.
Make Blogging Your Secret Tool
If only engaging content could be summed up in a neat algorithm, given into a machine, and used to create blog posts at a flick of a switch, blogging will be so much easier.
Until then, the best thing to do is to come up with a strategy that allows you to churn out quality content on a regular basis.
Ultimately, remember that blogging is a means to an end. In this case, the end is usually lead generation (and a healthy bottom part line). It’s also a chance for you to connect with customers in such a way no other software or application can ever replicate. But , for it to work, it needs your active involvement!
Make blogging a fundamental component of your business and lead generation attempts. Follow best practices and your determination and persistence will pay off in the long run.
Do you make it to the end of this article and feel a sense of overwhelm? Outsourcing your blogging strategy might be your best bet. Luckily, you have landed on the right internet site. Check out our SEO Blog Writing Services or schedule a free consultation today to learn more.
The write-up How to Change Your Blog into a Lead Generating Machine made an appearance first on Marketing Insider Group .