InMail: Linkedin Shares Best Practices to Help Maximize Response Rates

If you’ ve used Linkedin’ s InMail to send sponsored messages to your audience, you’ve possibly asked yourself some questions concerning the best way to create your textual content.

Knowing that many users are involved about that, Linkedin recently launched a study conducted by Lavender on best practices to help increase the results of this strategy.

The company gathered data from 28. 3 mil messages to generate great practical tips that may change your game on Linkedin. Next, I’ ll reveal the main insights and how to put them into practice to optimize your efforts. At the end of the article, I’ll give a final statement which i think summarizes all the suggestions.

What is the difference in between InMail and Email marketing?

First of all, it is important to point out that a subsidized message in Linkedin’ h InMail, now called Sponsored Messaging , and Email Marketing have some commonalities, but they do not necessarily discuss the same best practices.

With email, sent messages go into the inbox (when they don’ capital t go to spam) and the user almost feels obliged to open it (at least Personally i think this way), since our own email inbox is practically a to-do list. Upon LinkedIn, InMail goes to the user’ s message container, who doesn’ t view the tool as just a way to keep in touch with other people in the market.

5 Best Practices for LinkedIn InMail Messaging

Now, let’ s get down to company: how to build your sponsored message to get more responses and not be ignored upon LinkedIn? The majority of the tips have more to do with how you write content, so having good copywriting knowledge could be a huge advantage!

1) Write short messages

That’ s i9000 right, on Linkedin’ s i9000 InMail, a lot more objective messages get more responses . Just take a look at the particular chart below. According to the research, messages with 25-50 words and phrases get 65% more responses, although the tool allows you to compose 1900 characters.

So you know, less is more!

Source: LinkedIn

2) Avoid complex vocabulary

This tip works pertaining to other types of content too, and it makes a huge difference in InMail. Avoid fancy words and phrases and remember that the user need to make no effort to understand what you mean.  

Therefore , avoid lingo and be minimalist . Keep in mind that anyone who reads the message needs to understand what you want to communicate right away. Just remember that this conclusion has to do with the clarity from the text and was taken out from the research, which required into account the number of syllables, content and paragraphs in the messages analyzed.  

Supply: LinkedIn

3) Include personalization

Just like email, the more personal you manage to be, the more attention your audience will pay. But how do you do this in a subsidized message, sent to multiple customers?

The answer is segmentation . Advertise by sections, defining the attributes from the audience you want to reach. I’ m talking about targeting requirements configured when creating your advertisement, such as job title, sector or skills. Thus, you are able to write a text targeted at professionals in a specific industry, for example , and be more aggressive.

Resource: LinkedIn

4) Provide preference to the passive tone of voice

This one is curious, however it seems to work. Give up the useful tone, full of information and data, and think about your audience. What do they need? How could you help them?

Source: LinkedIn

Show that you’ lso are interested in knowing how you can be useful right now, make assumptions regarding your audience’ s pain, and be unpretentious. Thus, the user will be more tempted to respond and your message becomes more inviting to begin a conversation.

Source: LinkedIn

Bonus: stay fascinated!

Finally, a tip in case your message gets a response: ask more queries . Try to understand read more about the person you are talking to and add even more personalization to continue the conversation. As you can see within the chart below, asking questions increases your chances of getting answers.

Source: LinkedIn

People desire to be heard

If you stop to think about it, these best practices out of this research make perfect sense. All things considered, we live in a time when people are bombarded with info. That’ s why they don’ to have time to waste and, at the same time, they want to be noticed.

Summarizing, the key to increasing your reaction rate on LinkedIn’ h InMail seems to be combining an objective and easy-to-understand message along with personalization and focus on your audience.

Bearing in mind that will LinkedIn would like to separate spam from the inbox , it’ s vital that you think about optimizing your sponsored messages as soon as possible.

Try putting these recommendations into practice and let me know if it worked well for you!

Do you want to remain updated with Marketing best practices? I strongly suggest that you subscribe to The Beat , Rock Content’s online newsletter. There, you’ll discover all the trends that matter in the Digital Marketing landscape. See you there!

The post InMail: Linkedin Shares Best Practices to Help Maximize Response Rates made an appearance first on Rock Content .

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