Yes, that’s exactly what you read! Meta confirmed to Gizmodo that they are testing out a version exactly where all video content is usually posted as a reel. This, among various other implications, means eliminating the possibility of sharing a video only together with your followers.
Instagram explains that the change is part of its efforts to “simplify and improve the video experience on Instagram”.
If this is true, so what do users think about this change, and might it impact their own audiences? Isn’t this just another way to copy TikTok ?
In this article, we all tell you the details behind this particular test and what it implies with regard to marketers and brands.
What exactly is changing?
For some time, most Instagram users could upload a and then the app might ask them if they wanted to reveal their content as a blog post or a reel. In other words, they have the opportunity to choose.
However , with this particular new version, when a user attempts to make a video blog post on Instagram, they will get a notification saying “video posts are now discussed as reels”.
What does this mean?
- First, you will not be able to share the video together with your followers only.
- Other people can create a remix along with your reel (if you have the correct settings in place)
- Anyone can find out video and use your unique audio (which sounds ideal for original content creators that are looking to reach a broader audience)
Instagram is now making EVERY video a Reel
— Matt Navarra (@MattNavarra) June thirty, 2022
If these types of changes are implemented, it can be a dangerous decision indeed. However , let’s start by saying now users can’t publish anything that’s not a still image without being lost within an abyss of reels.
Which is not the only change Instagram is testing out.
Instagram changes over 2022
During the past months, Instagram had been testing new functions in an attempt to compete with the king from the short video format, TikTok.
They want to make videos as easy as possible to discover and create. However with all these changes, this platform is becoming oddly similar to its competitor. Is this an attempt to replicate the method that caused the forceful growth of TikTok? It appears so.
Adam Mosseri – Head of Instagram – claimed that what made Instagram so famous, is no longer what exactly they are: a sq . photo sharing app . The company is now focusing on four key areas: Creators, Video, Shopping, and Messaging.
In February this season they shut down IGTV, plus during the rest of 2022 they are testing functions like:
- Changing the layout with full-screen up and down home feeds
- Changing the ranking algorithm to benefit original content
- And soon, the possibility of publishing 60 second-videos on Stories.
All in less than a year! Pretty insane, huh?
And though In my opinion these are all radical choices that could compromise their brand name identity, they have good reasons to worry.
Globally, they have over 1 billion dollars monthly active users , and it is expected to hit 1 . 5 billion by the end of 2022.
As you can see, this is not simple to beat. But does this particular mean that Instagram’s offer is just not relevant anymore? In my opinion, each platforms may share viewers, but users behave in a different way. And that’s the essence of social media!
A person don’t go to Facebook to talk about the same content you find upon Instagram. Even as users, all of us follow different accounts based on the platform. If I want a fast tutorial, I don’t go to Youtube . com anymore, I put the hashtag on TikTok and voilá!
User actions data must be the pillar of any strategic decision . And hopefully, Instagram is considering that.
What might be the impact of all these changes?
All these changes in the platform leave many users in doubt.
If Instagram’s objective would be to improve the experience of content makers, how will these changes benefit them?
Without a doubt, the modifications in the video formats intended for Reels have complications. That is why companies, brands, plus creators will need to prepare in order to work with straight video only . Pretty much anything that isn’ t the Reel won’ t match on the deck (literally). Furthermore, this will definitely impact the consumer experience, just like the vertical home feeds they are also testing.
This whole scenario reminds me personally of a great quote by Bonnie Gillespie:
“When you try to be everything in order to everyone, you accomplish getting nothing to anyone”.
I believe with all these changes, the platform is looking over something very important: brand essence .
The question remains, is it worth it? We’ll see in the next few months.
Meanwhile, marketers plus brands need to be prepared to encounter the changes and adapt their formats if they want to remain competitive.
Video will account for 82% of all traffic by 2022, so if you haven’t invested in it, you better start now.
Now that Instagram will be changing its core in order to attract a younger viewers, you need to be aware if your public will still be there.
In case you’ re starting to create more video content, make sure to not compromise your brand just to fit in with certain types. Now more than ever, it is important that you keep track of the changes in your audience and rethink your own strategy for this platform.
If your audience stops engaging with the platform after all the updates, there’ s no stage in reinforcing the strategy further. You need to be where your audience is.
And our final advice, don’ big t put all your eggs in a single basket. Diversify your channels to guarantee a complete experience for the users.
The post Instagram Is Taking (Another) Stage To Become A TikTok Clone By Making Every Video A Fishing reel appeared 1st on Rock Content .