Just how Brands Brought Virtual Advertising To Coachella With Cashless Payments, NFTs And Metaverse

Carrying out a two-year hiatus due to the outbreak, the Coachella Valley Music and Arts Festival came back this April, presenting an extraordinary opportunity for brands to reach their consumers again with in-person marketing experiences. But just how are they taking advantage of it?

Appears like this year marketers have opted for the power of digital encounters, including cashless payments, metaverse tie-ins, NFTs, virtual memorabilia, and more. In-person Marketing is gaining strength again with the digital planet, and brands are wagering on it like never before.

In this article, we discuss exactly how brands are combining real-life and Virtual Marketing tools in festivals like Coachella to leave a enduring impression, and the importance of engagement Marketing in the post-pandemic era.

Let’s begin!

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Brands are usually jumping into festival sponsorships again

The live songs industry had an almost 30% drop in sponsorship income for live events during the past few years, due to the pandemic. Nevertheless , now that summer music festivals are back, sponsorship revenue is rising again .

Companies from emerging sectors such as crypto and rideshare – like Coinbase – are sponsoring festivals like Coachella yet again.

Live experiences are effective, and brands are aware of this

Marketers are harnessing the ability of live experiences nowadays, combining real-life and Digital Marketing tools to offer a better experience to their audience.

Source: Epic Games

A clear instance is the collaboration between Epic Games’ Fortnite and Coachella . The game features festival-inspired outfits that will players can purchase during the time of the festival. Additionally , music by this year’ s Coachella artists will be available on a radio in the game, so gamers can listen to it whilst they drive in their vehicles.

Metaverse marketing

Brands are usually using the metaverse to bring brand new resources to life.

Absolut Vodka created a metaverse experience in Decentraland – a THREE DIMENSIONAL virtual world – named “Absolut. Land” along with an experience for in-person festival attendees. In the metaverse, there is a digital replica of Coachella exactly where people can play video games, collect NFT wearables, and even win tickets for the second week of the festival. Amazing, right?

The brand invested 10% of its annual Marketing budget to the Coachella plan and 80% is going to digital , which reflects its efforts to establish itself as an innovative firm.

Brands that are finding techniques for getting into Metaverse Marketing stick out among their competitors, as it gives them the ability to provide simultaneous experiences, reaching a broader audience.

Additionally , the metaverse offers endless possibilities meant for brands to bring new elements and experiences to life.

The rise of NFTs

Last year was the boom of NFTs (Non-fungible tokens) . According to NFT market statistics , in only the third one fourth of 2021, the value of all global NFT transactions hit $10. 7 billion dollars .

Online marketers are realizing the potential of making use of NFTs to build and provide a community, and that’s why they are getting them to live experiences.  

Coachella launched three collections of NFTs that included 10 tokens that grant owners lifetime access to a single weekend of the festival each April, together with lifetime entry to Coachella virtual experiences.

Yet this is not the only festival that is creating NFTs experiences. Lollapalooza recently announced that they are teaming up with Bored Ape Private yacht Club to release NFT badges called POAPs ( Proof of Attendance Protocol ). These are tokens to give attendance or participation within an event that, in addition to being a virtual memorabilia, allows access to certain communities and impresses.

Another brand that is going to use POAPs in celebrations like Governor’ s Ball , Stagecoach , plus Lollapalooza is Bud Light Selterz . His main goal is to take advantage of these resources to create continuing interactions with customers plus boost brand loyalty.

Brands like Cîroc are also using NFTs to market products like its new vodka spritz , providing the consumers the chance to entry virtual events with famous artists to promote the brand, bringing their product to an entirely new audience.

And let’ s not forget Verizon , which planning to offer NFTs that may be traded in for benefits in concert venues.

Cashless obligations

Cashless transactions have been raising all over the world, and this year these people play an important role in summer festivals like Coachella, Lollapalooza, and BottleRock Napa Valley.  

Brands such as PayPal and Venmo are offering cash-free RFID wristbands which contain a chip linked to attendee’s PayPal and Venmo balances to enable cashless payments. Quick and simple!

Innovate and create meaningful experiences

With the gradual return associated with massive events and the resumption of face-to-face activities, brand names are betting on combining real-life and Virtual Marketing and advertising to offer memorable experiences plus reach a larger audience.  

Innovations like metaverse links, NFTs, virtual memories, and AR filters will be key assets just for Marketing campaigns in the coming years. Although these tools work very well on their own, when combined with an experiential Marketing strategy, they have a greater effect: they enable clear brand name identification and reaching customers in meaningful ways.

Unity makes strength, furthermore in Marketing!

The post How Brands Delivered Virtual Marketing To Coachella With Cashless Payments, NFTs And Metaverse appeared first on Rock Content .

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