Interactive content has the capacity to make a big difference to a company’ s marketing and sales methods. Due to the sheer amount of probable shapes and forms it can take, different businesses can use this to reach even the most specific goals.
Roland is a Japan manufacturer of electronic musical instruments, which range from synthesizers to electronic drum sets. These were able to use interactive happy to push a specific product to more customers by providing a quality and immersive encounter within their ecommerce.
Would you like to find out more about their approach? Then, go through below!
How Roland managed to sell out the stalled product with online content
The main challenge confronted by Roland was to permit its ecommerce to provide customers with the same experience to be inside a physical musical instrument store. This means being able to get to know the products up close and be sure of their quality.
At the same time, the company required to focus their efforts on moving a specific product, that was the VAD306 electronic drum set. So , both difficulties were combined into an interactive content experience focused on informing and starting conversations with the audience.
The result was obviously a landing page focused exclusively in the VAD306 . When scrolling the web page, the visitor has the opportunity to click various points on the product image to learn more about its technical specifications.
In other words, the feeling is equivalent to visiting a store plus running your fingers on the product, getting to know each of its details. At the bottom of the web page, it is possible to expand this physical experience with videos of the VAD306 set in use by drummers.
How interactive content and Ion make all the difference
Roland used interactive content as a way to approach their audience in a very innovative way by delivering value through an experience focused on its specific product. All of this was possible thanks to the usage of Ion , which is Rock’ s device focused on creating and arranging interactive content.
Then, it is important to detail how each Ion feature, and Rock’ ersus input, were valuable for his or her success. Check out more details below!
Various formats to choose from
There may be no limits to creativeness, and that goes for creating interactive content as well. By using Ion as a creative tool, Roland was able to take advantage of the platform’ s versatility to have the content they needed.
This is mainly due to the vast choice of content formats available in Ion. You can pick from several available templates or even create a completely new one that meets your specific needs.
Easy access to support
Roland had access to Rock’ s support when dealing with Ion on a daily basis. The device is quite simple to use, but heading beyond the basics is quite fulfilling.
Those who use Ion possess a Rock support team open to answer questions and point out ways to perform specific duties. Furthermore, there is a vast understanding base available in the platform’ s help section.
Possibility of starting conversations
Roland’ s team had the goal of getting closer to its audience and, mainly, fostering conversations using these people. After all, people within the music business are used to swapping experiences about equipment whenever they visit a specialized store.
Interactive content has proven to be an effective way to encourage audience engagement . This way, these people no longer felt passive when faced with content that did not accept interaction. When you are able to choose how the experience develops, they integrate the particular conversation with the brand.
Quick adaptation and focus on scalability
Another important point about Ion is how easily the tool adapted to Roland’ s team needs. In this manner, they were able to reserve a great part of their time for that most important thing, which is tactical content planning.
Everyone was quite excited to dive headlong into Ion’ s possibilities. This particular meant a much greater use of the platform for the particularities of the company.
As you saw above, Roland was able to take advantage of the benefits brought by interactive content for marketing and sales strategy. This shows how such solution can adapt to your specific requirements and deliver actionable outcomes.
Are you curious to try Ion for your company? Then, make use of this opportunity to demand an Ion demo right away !
The article How Roland Managed to Sell Out a Product Using Interactive Content appeared first on Rock Content .