In order to see the best possible results from your articles curation strategy, you need to routinely audit it and improve it. Undergoing an review is a time-consuming and occasionally expensive process, but it has the power to fundamentally change your technique for the better – and ultimately help you see far greater profits.
Source: Buffer. com
So what’s the best way to method a content curation technique audit?
The Goals of the Content Curation Audit
Eventually, the goal of a content curation audit is to improve the effectiveness and results of your content curation strategy. That can be broken down in to several sub-goals, including:
· Understanding your most and least effective content. Initial, you need to understand which pieces of curated content were most prosperous and least successful. That are the pieces that are delivering thousands of people to your website and which ones are falling brief? For example , is the piece in regards to the increasing role of AI in healthcare a lot more popular than the piece regarding cryptocurrency? When you understand this, you will be better able to curate much better content in the future – plus ultimately increase your brand’s visibility and reputation.
· Better aligning along with your target demographics. You will also need to study your focus on demographics. Who is your target audience and are you reaching all of them successfully? Different audience niches have very different needs; for instance , you might be curating content related to settlement advances , however the content targeted to lawyers as well as the content targeted to clients will be quite different.
· Decreasing time invested. Part of your own goal is also decreasing the quantity of time you’re spending on content material curation in total. If your strategy is generating hundreds of new people to your website, that’s a good thing – but if it takes your entire team hours of time every week to accomplish, it may not be as lucrative as you imagine.
· Setting an actionable new course. Finally, your content curation review will be focused on setting an actionable new course. It’s not just about understanding what you have done and what you’re carrying out – it’s about tugging everyone together to do some thing better in the future.
Keys to Success
If you want higher odds of success, you’ll need to comply with these important keys:
· Get the whole team involved. All the people associated with content curation on your group should be involved in the audit. They don’t have to follow every phase, but they should be working to be familiar with data and be willing to work.
· Depend on objective data. You need to rely on objective information to fuel your results. While it’s perfectly appropriate – and even a good idea – to review your past articles curation efforts and assess them subjectively, objective data is much more reliable. Focus on the particular numbers and form your own conclusions from there.
· Make your analysis actionable. Several of your content will do well. A few will do poorly. Those findings alone aren’t going to help you. If you want your audit to be meaningful, it needs to be tied to specific actions. What, particularly, are you going to do to make your content more powerful from here?
Phase I: Gathering Information
Phase one of the content curation auditing process is collecting data. Hopefully, you already have a suite of equipment in place to help you measure crucial performance indicators (KPIs) of your strategy’s performance. No matter what, you’ll want to look at things like:
· Traffic metrics. How much traffic is being generated by your content curation strategy? Which pieces of content are responsible for the greatest surge in traffic to your website? Which channels are the majority of and least effective?
· Onsite consumer behavior metrics. When the stream of traffic hits your website, what happens then? Do your users appear active and engaged? Or even do your users often bounce?
· User engagement and interpersonal metrics. How can people react to your curated content on social media channels? Are you earning lots of prefers, comments, shares, and other engagements?
· Time efficiency metrics. How much time are you spending on this strategy? Are you automating as much as you are able to ? Is the group spending too many hours on a piece of your strategy that will isn’t particularly effective?
· Bottom line ROI. Finally, you will need to combine all these metrics to determine your content curation return on investment (ROI). How much value are you generating with your strategy and how much time and effort are you putting in?
Stage II: Analysis
In stage two, you’ll be analyzing the data. You have the amounts in front of you, but what do they will really mean for your brand name?
For example , is there a specific kind of content that’s not performing well with your target audience? If you are, is that because you’re spreading the content from a source that isn’t credible? Is your understanding of your target audience impaired? Could be the format or medium what’s turning people off?
This could be hard to answer, so you might be required to seek out new causes of data. For example , can you interview members of your target audience and find out what they think directly?
Phase III: Idea
Phase 3 is all about brainstorming and setting a course for the future. What are a person going to change and how are you going to change it?
With your analyses in hand, gather the team and talk about the potential changes you can make to your content curation strategy. Can you target a new audience? Can you rely on a different collection of tools? Can you curate different formats or mediums of content? Feel free to experiment with a variety of different tactics to see what works.
After your content curation audit, you should have a better idea of how you can more efficiently and effectively reach your target audience through content curation. Note that this is not a one-time upgrade; it is an ongoing process that should be incorporated into your content curation technique entirely. Do periodic testimonials of your efforts so you can remain adaptable.