Listening mailbag: Your burning queries answered with social listening

Do you have burning market research queries? Need insight into an emerging trend? Looking to prove a long-held belief about your viewers? If you answered “yes” to the of these questions, we have great news for you: You don’t need to schedule a focus group to get answers. You just need interpersonal listening data.

Customer social media usage is increasing . Individuals turn to social to make connections, share ideas or simply talk their minds. Social hearing helps brands tap into individuals readily available conversations to draw out unbiased feedback and perspectives, allowing you to quickly spot key trends and discover new in order to connect with your audience.

We have used social listening to answer questions on behalf of brands everywhere, like “ How are businesses navigating office reopenings? ” and “ What day is leg day? ” Now, we’ve turned the mic over to the social followers. You questioned, we answered.

1 . Which brand had the hottest merch drop of the summer?

Corporate merch drops are having a major moment. From set up brands to startups, a unique amount of companies have launched branded merch lines. While corporate gear is not a new phenomenon, it’s certainly never been met with this much mass demand.

These drops are social-first events, numerous companies mimicking the direct-to-consumer drop trend popularized by streetwear brands like Supreme. Typically, drops are meant to create hype around another cool product or item, like McDonald’s surprisingly stylish crispy chicken sandwich hoodie .

So who had the buzziest drop of the summer season? We were able to find a obvious winner after using Sprout Social’s Advanced Listening to analyze 440 Tweets from June 27, 2021, to Aug 1, 2021. In a summertime stocked with streetwear-inspired launches, it was the Panera Bread Swim Soup collection that actually got people talking.

The line, designed to celebrate those who appreciate the hot bowl of soup regardless of the weather, sold out in less than per week. Many praised the brand for the delightfully weird release on Twitter using the “Face with Tears of Joy” emoji most frequently.

2 . What do people want to know about crypto?

In May, conversations around Dogecoin spiked by 125% because people raced to social media marketing to discuss its unprecedented surge in value. Now, many are turning to Twitter to figure out which usually memecoin will take off following.

Memecoins are cryptocurrencies that will increase in value based on viral popularity. Their surges will often be linked to a social occasion, like a Reddit post or even Tweet. For example , Dogecoin’s reputation was initially spurred on simply by a post in r/SatoshiStreetBets (a crypto-focused offshoot of r/WallStreetBets).

Because this kind of virality is fast-paced plus unpredictable, many crypto investors rely on social networks to keep an eye on up-and-coming tokens. At least, that’s what our data indicates. After analyzing over forty-four, 700 cryptocurrency related questions shared on Twitter throughout the month of July, all of us found 3, 135 Twitter posts sent with #Shib (Shiba Inu’s ticker symbol) and 2, 485 sent with #Sanshu (Sanshu Inu’s ticker symbol).

3. Is dropshipping dead?

Dropshipping is an e-commerce fulfillment method where the vendor doesn’t keep the products this sells in stock. Rather, they purchase the items from a third-party supplier and who else then ships the item straight to the customer.

Since the method went up to popularity in the mid-2000s, the market has become saturated along with sellers using dropshipping to jumpstart their online businesses. This has led to increased competition, leaving behind many hopeful entrepreneurs wondering if the model is still worthwhile.

Based on 170 Tweets analyzed in Sprout Advanced Listening through July 5, 2021, to August 5, 2021, mess ages mentioning “dropshipping” are most likely to be good, with 42% having a beneficial sentiment and 33% sharing a neutral sentiment. Nevertheless, phrases including the word “scam” were found 32 situations within the query as well. Overall, this suggests that those talking about the longevity of the dropshipping model are optimistic, even though some buyers and sellers have become wary of common grifts inside the industry.

4. How many brands are looking to have a TikTok presence in the next year?

TikTok has a lot to offer brand names . Because the network first launched in 2016, it’s generated 689 million users worldwide and it’s not slowing down. Marketers across industries have praised the network and the algorithm-based For You web page for expanding awareness efforts in new and fascinating ways.

Fifty-four percent associated with marketers say that video is the most valuable content type designed for achieving social goals. Videography is becoming a highly sought-after skill for social marketers plus creative consultants alike. Yet are marketers buying in?

It’s looking like a good number of are. Tweets spiked at the end of July when the network announced that brands can sponsor trending posts and again in early August when they launched community commerce tools in partnership with Publicis Group. These features are both aimed at increasing marketer use, and they seem to be getting a favorable response. Of all 4, 714 Tweets sent from This summer 5, 2021 to August 5, 2021, 39% had a positive sentiment.

Learn more about your own audience with listening

Your own audience is out there, and they’re voicing their thoughts and opinions upon social. Brands need to focus out and listen to the larger conversations happening online to higher understand their industry and competitors.

Get the answers you have to stand out from the crowd using this social listening map . Use it to get a step-by-step breakdown to creating the listening strategy so you can provide the content your audience craves (and the insights your business needs).


The particular post Hearing mailbag: Your burning questions answered with social hearing appeared initial on Sprout Social .

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