Recreational cannabis is here to stay. Since its legalization within 2018, Canadians have spent a whopping $908M in one year on cannabis. This up and down will continue to grow, therefore businesses require strong happy to keep up with the demand of the product. This is where your experience as a writer comes into play.
Writing about cannabis can seem like a daunting or overwhelming procedure due to the complexity of the subject and the regulations surrounding this. However , with a simple fact linen and some tips, you can create excellent content and find yourself in high demand. Refer to this fact sheet when creating content material on this topic.
According to this fact sheet, you must not create content leading to the following:
- False or misleading marijuana promotion and marketing that is likely to create an erroneous impression about its characteristics, value, quantity, composition, strength, concentration, potency, purity, high quality, merit, safety, health results or health risks.
- Communicating price or submission information
- The cost or availability of cannabis is usually permitted at points associated with sale by authorized suppliers (section 17(4)).
- Appealing to young persons (individuals under 18 years of age)
- Using testimonials or endorsements, however displayed or communicated (section
- Depicting a person, personality or animal, whether true or fictional
- Presenting the cannabis, item or any brand element in a manner that associates the product or brand with, or evokes a positive or negative emotion about or image of, a means of life, such as glamour, recreation, excitement, vitality, risk or daring
- Sponsorship: The display, research or use of cannabis brand name elements or producer, seller, distributor or service provider names in promotions for the sponsorship of a person, entity, event, activity or facility.
- Naming certain services: The display on sports or cultural facilities associated with cannabis or cannabis item brand elements or the title of a person that produces, sells or distributes cannabis, markets or distributes a cannabis accessory or provides a cannabis service.
Now that you have an over-all overview of the rules and rules, check out these writing tips:
Heavy-Duty High quality Research and Information:
When writing on the topic such as cannabis, it is imperative that you conduct proper research on the various facets of this vertical. Due to the character of this topic it is very easy to report false information. Ensure all of the content you create is not only accurate but saved by credible sources, that ought to always be hyperlinked.
SEO rules—we all know this. But when writing about a competitive, trending subject such as cannabis, it is critical to make content that is SEO friendly so there is a higher possibility for your content to be purchased. Tools like Google Analytics plus SEMrush are simple ways to identify keywords for your focused or even general content piece.
Type of Content material:
When writing on cannabis, focus on creating the right type of content material. Creating informative blog posts, listicles, etc . can be a lucrative strategy. When creating content about this vertical, inform but do not sell or market products . For example , in case you are writing about “Health Benefits of Indica Oil, ” focus on talking about Indica oil and not additional Indica products.
Your writing style and tone can determine your success. Do your research, know your focus and market, and let that information inform the tone you use when creating your content. When creating a lot more informative blog pieces, preserve a professional voice as opposed to comfortable and conversational.
If you’ ve found these tips and guidelines helpful, feel free to bookmark our Cannabis Guidelines and Tips Reference . Available in PDF file format, these guidelines will help you remain on top of the rules and regulations associated with this vertical.