Marketing is a creative field that involves things like creating clever social media content, creating compelling copy, designing eye-catching infographics, and more.
However , marketing also requires organizational skills. That’s where having a robust marketing work schedule comes in handy.
Calendars help you keep track of every thing your marketing team can be producing and publishing. To become useful, a marketing calendar needs to contain several key pieces of information.
We’ll teach you everything you need to understand these calendars to help you take full advantage of them, including:
What a marketing calendar is
Why you need one
What you should include in your calendar
What to look for when comparing appointments solutions
Our free work schedule template
What Is a Marketing Calendar?
A advertising calendar is a calendar in order to you plan and execute your brand’s marketing strategy. A practical calendar displays both strategy overviews and more detailed information about projects, such as who is accountable for them, what progress has been made, and when tasks will be completed.
Your team should use an overarching calendar to display all of its endeavours, as well as granular calendars just for specific campaigns or media, like a social media marketing calendar, advertising calendar, or editorial calendar for your content marketing routines.
Shared digital calendars are more useful compared to paper or whiteboard calendars because they allow for greater presence and collaboration. Although you can build a calendar in a spreadsheet, it’s best to find a alternative that integrates with the associated with your marketing tools in order to streamline processes.
Why Do You Need a Marketing and advertising Calendar?
The marketing calendar can help your team increase accountability, positioning, and visibility, meet objectives, prevent overlapping efforts, plus stay on budget.
A calendar is an important project management tool in order to you execute your advertising plan and meet deadlines. When you know when a LinkedIn post will go up or who needs to provide home loan approvals for a newsletter, your group can go ahead and just the actual work.
When you follow through with your plans, you are able to meet your marketing targets more easily. A calendar helps you stay on target so that simply no task gets left behind.
A calendar can keep your team aligned on projects that are planned and progress. When everyone knows that is working on what, you can handle expectations and bandwidth easier.
Avoid Overlapping Efforts
Calendars help your team avoid an overlap in efforts. A social media calendar, for example , can help prevent accidental dual posts from team members that work on different campaigns yet manage the same accounts.
Calendars can also give external stakeholders insight into the particular inner workings of your team. Your calendar should act as a single source of truth to ensure clients, bosses, and investors are in the know about forthcoming and in-progress projects.
Staying on Budget
When you are aware of everything that’s going on within your team, you can much better control your marketing spending budget. That includes managing your freelance budget, understanding your entire team’s bandwidth, and knowing when you need and have the resources to add people to your team.
What Should Be Incorporated into a Marketing Calendar?
Your team doesn’t need to work off of only one marketing calendar. In fact , it is best to have a comprehensive calendar that lets you quickly observe which blog posts are in the works and what ad innovative is going live at any time, and many content-specific calendars to help the particular team members assigned to these tasks stay focused.
So , in addition to a main timeline, you may also want to consider creating calendars for every of your marketing channels, which includes a(n):
Articles marketing calendar for organizing blog posts, reports, whitepapers, web pages, and more.
Social media calendar that keeps your social media campaigns organized by showing what is getting published to which channels so when.
Email marketing calendar for planning your newsletter publication schedule.
Advertising campaign calendar that shows when you’re running digital, print, stereo, and out-of-home ads.
Events and partnerships appointments for organizing webinars, conferences, influencer strategies, and more.
Each calendar should include:
A high level introduction to projects . Color coding helps you visualize what is happening when.
Deadlines , including not just final due dates, but also intermediary milestones that help keep the project relocating along.
Who is involved in the task. When you use a sophisticated calendar tool like Welcome’s, you can easily tag all parties involved so they automatically know when it is their turn to take action.
Project details , like a brief, resources, and property that should be used. All of these details can be difficult to fit into a work schedule built through Microsoft Exceed or a Google Calendar. But with a calendar tool constructed for marketers, all of this details can fit seamlessly into the timeline.
These features and organizational tactics help your team stay on track of marketing campaigns and facilitate your workflow.
What to Look For When Comparing Marketing and advertising Calendars
There are many marketing calendar solutions on the market. While creating something online Sheets or Docs will help get the job done, a more sophisticated device can help empower your team’s best work and increase efficiency.
When comparing tools, look for one that:
Lets you do more than just find projects and deadlines . The best calendars facilitate projects by letting you add briefs, share resources, and upload assets.
Streamlines collaboration . You should be able to very easily add both internal and external stakeholders, like freelancers and customers, to projects in the appointments.
Promotes visibility . Stakeholders should easily be able to access the calendar to comprehend what’s going on at any given time.
Helps you stay on target . Look for progress tracking features that make it clear what’s already been done and what’s remaining to do on a project. Your own calendar should be part timeline, part checklist.
Lets you customize as much as possible . You ought to be able to customize views, filters, calendars, colors, and more so that your calendar works for you, instead of the additional way around. Bonus factors if you can save these provide for easier use the next time.
Lets you toggle views . Since what works for just one member of your team may not work as well for another team member, it’s important to look for a calendar that offers various designs, such as traditional calendar, schedule, and Gantt views.
Makes it easy to sort through tasks . Look for advanced filtering tools that help you find in-progress and planned campaigns in the breeze.
Plays well with your other marketing equipment . Just like your team works with other departments at the company, your calendar need to integrate with the other tools in your tech stack.
Helps you grow . Your own calendar should be more than just the calendar. It should help your own marketing team do its best work by offering other capabilities, such as a spot to brainstorm and draft different types of content, tools for making feedback on a podcast, or the ability to track KPIs plus metrics.
Don’t settle for the calendar that doesn’t come with these capabilities.
Marketing Calendar Template
Looking for a calendar template? Look no further than Accepted .
Our own marketing orchestration platform has a calendar that has all of the must-have features listed above. The best part will be, you can access our calendar template with a free Delightful account.
Here’s how to use Welcome’s marketing appointments feature:
Head to the “Plan” tab on the left aspect of your dashboard.
To add a new project to the calendar, click the purple plus sign on the very best right corner. You can build a new campaign, event, job, work request, or message request.
Depending on what type of task you want to create, you’ll need to provide different information. For example , to create a blog post, you’ll need to enter a tentative title, a brief, a start time, a deadline, links in order to media assets, and accessories (if needed), and then give the blog post to a group member.
Once you fill your own calendar with projects, you can toggle between various sights: list, calendar, timeline, and board. You can even create and simply save custom views with regard to custom calendars, such as a interpersonal networking calendar or editorial appointment setting.
You can even sort the program using various filters, in particular by assignees, campaigns, fundamental dates, status, and more.
During the time you can tag external stakeholders on your calendar in Encouraged to be, you can also easily export your actual calendar as a PDF quite possibly CSV to use off the high platform.
Welcome’s calendar has a person features you need to keep articles moving along seamlessly.
A Marketing Calendar Is going to Empower Your Team’s Most effective Work
Consequently, a calendar shouldn’t represent focus of your work. It should be a real helpful resource and process management tool that is situated in the background and empowers your business to do your best work.
Welcome’s all-in-one marketing accommodement platform has all the hardware you need to plan, execute, and thus measure the success of your merchandising efforts.
Sign up for a free trial today.