Marketing Calendar Software: Choosing the Best Option

For every marketing department, a diary is a must-have. It serves as your day-to-day, week-to-week, or even month-to-month guide on what’ s happening and when.  

When it comes to developing your calendar, you’ ve got options.  

You could pull out your own trusty wall calendar and a pencil and start filling every thing out by hand. Of course , your team might not be too over joyed about this and it could be extremely difficult to update and control.

A better option is using a marketing diary software option that you can fill, automate, and use for any of your marketing calendar needs.  

There are plenty of choices available to you when it comes to building a marketing calendar. Here’ ersus a look at some popular platforms and which one may be the correct fit for you.  

What is Marketing Work schedule Software (and Why Do you want It)?  

Developing a calendar has a large amount of benefits for a marketing team.  

For one, you can use it to build an editorial calendar for your content material marketing  efforts. This can consist of social media marketing posts, blogging schedules, landing page launches, email marketing materials, templates, and other content created in support of a campaign.  

You can also work with a calendar to note upcoming breakthrough in a marketing campaign or marketing and advertising plan. Important events like the due dates for deliverables, holidays, and the campaign’ s i9000 beginning and end can all be represented right here.  

To optimize your team, plus marketing calendar can monitor:

You are able to develop individual calendars or even overlapping ones that mix different aspects of your real-time procedures. It all comes down to what you as well as your team will find most valuable.

Your marketing appointments (or calendars) is all about organization. It can help you keep your group aligned, letting everyone understand the critical dates for your campaign and when they need to provide up-dates on your metrics.  

Marketing calendar software program makes all of this much easier. It can assign dates and associated tasks to the right individual while also generating simple guidelines when a deadline is rapidly approaching.

How  Welcome’ s   Marketing Calendar Software program Works

We’ ll look at several options, but first, let’ s discuss  Welcome   and how it can help you.   Welcome’ s   overall marketing software suite offers many features beyond just building your marketing calendar.

And  Welcome   gets results. Certainly one of our partners, SFI Wellness, doubled its efficiency right after switching to  Desired . The company completed 280 content assets in a year in contrast to 142 in the previous year.  

Allowed   offers  color-coded visual calendars   that you can view within either planning or posting mode. Our flexible calendars provide you with a bird’ s-eye look at of what is going out, when it’ s going out, and to whom it’ s going out.  

For the campaigns and projects, we provide color-coded calendars that lend themselves to your strategic preparing efforts. Our interactive timeline calendars can help everyone remain on target and on track.

Let’ s have a closer look at some of the other options available to you.  

In this post, we’ ll glance at the calendar options for the following platforms and what they offer in terms of the ability to build a marketing calendar:  

  • Monday. com

  • Asana

  • Trello

  • Wrike
  • Workfront

Monday. com

Monday. com is a project  management tool that offers task management, sales, customer connection management (CRM), marketing, procedures, and other kinds of support.  

Monday does have a calendar capability with a mode known as “ appointments view. ” It takes all the details you’ ve entered on your own board and separates it by the date assigned in order to each piece of information.  

Monday provides you with the ability to color-code events, that is a common feature in tools like this. Color-coding helps you separate  various elements of your diary.

Monday also lets you have a side-by-side view, where you can put your panel next to your calendar. To get the most out of it, your table needs to have either the day, week, or timeline column included when it’ ersus constructed, so you’ ll need to do a lot of manual input you won’ t within platforms like  Allowed .  

It takes a bit of getting used in order to as the calendar format is useful but not intuitive to set up.

After a free trial time period, Monday costs $29 a month.  


Much like Mon, Asana is another project administration tool. It allows you to assign tasks, report on progress, and communicate with your associates.  

Asana does enable you to build team and project calendars. You can overlap every team member’ s workflow into one work schedule, allowing you to view everyone’ t work in its proper, built-in context.  

That said, Asana’ s calendar capabilities offer a fairly simple if not spectacular option. There’ s nothing about it that will brings anything more to the table — yes, Asana has a calendar function, but it’ s not customized specifically for marketing purposes or any kind of customization.  

Asana is a decent task management tool. As a marketing management software, Asana’ s perfunctory calendar tool isn’ capital t enough to push it over the top of  Accepted ‘ s all-in-one marketing platform.

From the pricing perspective, Asana Simple is $10. 99 a month while the Business version (with enhanced enterprise capabilities) costs $24. 99 per user a month.


Trello is a project management solution that will serves as a virtual dash.

You can set up a card with each task or project. Within this card, you can assign jobs, establish deadlines, and provide standing updates.

Trello offers a calendar feature as a “ power-up, ” that is an add-on. It takes your own cards and filters them by their due date, giving you the monthly or weekly view.  

Whilst other tools offer a appointments as an existing feature, Trello asks you to go further to include it as part of your task management tools.  

If you do add it on, you can mark away from completed tasks and pull cards directly into the diary. Each calendar you generate also has a unique link you may then export to an external calendar if you need to move it somewhere else.  

Trello allows you to take data you’ ve entered into the board/card format and transmit it to a calendar format with this add-on. This requires an extra action that can be time-consuming whereas  Welcome   isn’ t cumbersome when it comes to work schedule maintenance while also providing more support for your marketing and advertising activities.

Right after its free trial, Trello’ s premium version costs $12. 50 per user a month.  


Wrike is really a work management platform that will also offers project calendars. Wrike’ s calendars offer “ 360-degree visibility, ” having the ability to get updates on project status and get ahead of “ potential bottlenecks” that may make problems down the line for your group.  

You’ ll get the same booking and planning capabilities the truth is in other project management platforms. You’ ll also get the ability to provide visibility to your other stakeholders.  

However , the interface isn’ t very user-friendly and may be tough to navigate for an inexperienced user. If you do make use of this as an option, you may need to invest in some training for your team.

  Welcome ‘ t interface is simpler and includes more functionality.

Wrike’ s free program allows for up to five customers. After that, it’ s $9. 80 per month per consumer – with the option for an enterprise package as well.  


If you’ ve ever used Adobe’ s suite of products, you understand they have a solution for just about every business need. Workfront is their answer to project administration.  

Workfront has a “ dynamic calendar” feature. This creates a appointments view of your schedules plus timelines in Workfront.

You can create separate calendars for different parties. This means you can make one for your associates or your C-suite degree reps within your organization.  

Once you’ ve built your filters, Workfront populates the information for you personally. Updates are automated based on what you enter, so you simply have to set it up once.  

To get the most out of Workfront for your team rapidly, you’ ll want to have prior Adobe experience and experience of this application specifically.  

If you’ re well-versed in Adobe products, this may be a good suit for your team. If not, you might want to look elsewhere for an all-encompassing, easy-to-use marketing solution this kind of as  Welcome .

As far as prices goes, you’ ll be flying blind until you create further inquiries into the item, as Adobe doesn’ to make pricing available to the public.

Welcome   is the Best Approach to Your Marketing Calendar Requirements

These are most fine options depending on the type of work you’ re carrying out, but what separates  Welcome   is it is designed by marketers just for marketers. It offers  a comprehensive software suite available having a whole host of solutions, making it the best  promotion for you.  

Welcome   helps you manage your projects, but that’ s not all. It can help you organize your content advancement and  communication stations .  

There are also  product marketing   tools that keep your teams arranged and in sync. In short,   Welcome   is the marketer’ s marketing tool, built specifically as a marketing  project management solution.  

Ready to try it out?   Get started with a free  Welcome   account today !

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