Metaverse By Zuckerberg? Not Quite. Understand What This Universe Really Is And its particular Impacts On Your Strategies

As you have likely heard in the past month, a leak of internal documents has now placed Facebook within a huge crisis as the company was strongly criticized for the way it manages complex and impactful topics.

Internal employees accused Facebook associated with caring only about its picture and profit, and held its eyes closed regarding delicate issues that were occurring on the platform.

And then, out of nowhere and in the wake up of all this mess, Tag Zuckerberg announced a huge rebranding for Facebook. From now on, the company is going to be called “Meta”.  

In its movie launch , Meta offered the “Metaverse”.

While we waited for answers, the particular announcement of the rebrand just brought more questions:

What’s the point of this rebrand? Is definitely Zuckerberg really the pioneer in bringing the Metaverse to the web?  

Could Meta really have a massive impact on the future of the web?

And, most of all, how may this crisis affect us, marketers and managers that depend on Zuckerberg’s platforms to create our own results?

Avoid the mess and focus on the Metaverse

While it wasn’ t clear how the rebrand would actually help users with the issues raised within the Facebook Papers, Zuckerberg was determined to build a positive and technological image around the new brand.

What we know so far about Meta: the new brand name will be more closely tied to artificial intelligence, augmented reality, and virtual reality, leading to another degree of interaction between humans plus social technologies.

The rebrand arrived quickly: there’s a new logo and this has already been implemented into the apps by Meta, including WhatsApp and Instagram.

Metaverse can be seen as the lastest of immersive internet. Meant for Meta, this means that the modify also leads to the evolution of products, since they are stepping into a whole new reality.  

With Metaverse, users could enter a virtual world where they would be able to create avatars, chat, meet close friends, purchase virtual stuff with cryptocurrency, and so on….  

But before we talk about exactly what this Metaverse is and when (or how) this impacts your brand, let’s take a step back.  

Is Metaverse an innovation created within 2021?

The answer is no: Fb was not the first to merge Artificial Intelligence (AI) and Increased Reality/Virtual Reality (VR/AR).  

If we look back in our interactions with the technologies that we have available, AI, VR and AR have been gradually inputted into our daily routine.  

We can begin by talking about gaming and then private assistants such as Siri or Google Assistant. We also have AR on Instagram, Search and plenty of other possibilities. There are also VR Goggles that are to be used in different situations.  

But at least was Fb the first company to explore the Metaverse?

Again, the answer is no. The Metaverse is something that already existed before Meta (Facebook).  

In April of this year, Epic Games announced the $1 Billion Funding Circular to support Epic’s long-term vision for the Metaverse.

And they are not the only firm that’s been on the Metaverse for quite a while.

Artur Sychov, the founder of Somnium Space (a Metaverse used by more than 1, 000 people daily), said to Global News that Fb seems to be taking the opportunity to place itself into something that had been happening.

This could be a strategy not just to deviate from the latest events but also to gain market leadership early on so they can be observed as a “pioneer” on the Metaverse. But they are not.

Is Meta an attempt to leave Facebook’s issues behind?

When Meta was announced, Zuckerberg did not make any reference to the general public relations problems the company was facing.  

Now, it would appear that Meta (the company) has stopped avoiding the conversation and made some moves, such as announcing plans in order to remove a large number of sensitive ad-targeting options and implementing warning screens to discourage posts and comments that could be regarded as bullying and harassment.

What we can say for sure is that only the CEO will have the actual answer to this question, and we will never know when he is bluffing.  

However , even Zuckerberg can’t deny the fact that the organization has been going through some intense organizational and operational issues.

The growing discussions around these topics were harming their credibility due to the difficulty of the situation.  

These are craving to be the first organization in the Metaverse. They are looking to achieve this not only by transforming strategies, but by implementing a new brand while the corporation goes through one of the most serious crises of confidence. This is simply no coincidence.

What about the users and networks?

In terms of the future associated with technology and social networks, Meta certainly can lead an evolution. This is especially true when combining the Metaverse technology that has recently been developed by other companies over the years, using the powerful influence that Zuckerberg’s platforms still have on community.

This can have an impact on our marketing and advertising in the future, too.

The more connections that take place in a digital world, the more this might lead to social changes in the future.  

People may start spending more time in another reality. Their particular daily habits, behaviors plus consumptions may be impacted, too.  

Another point is the raising presence of smart gadgets (IOT), such as watches and other gadgets, which will connect truth with the virtual—and at the same time, collect personal data.

Is it time for you, as a marketer, to begin thinking about the Metaverse?

It’s good to be aware of these changes especially when the dialogue frequently facilities around these topics.  

It’s still too early to say what changes the Metaverse (and Zuckerberg’s other brands) might bring, and how customers and consumers will act in the face of it.  

So , here are some possible issues for marketers and supervisors in the coming years :

Meta promises to offer a totally new world of virtual possibilities, where people can work exactly how they want inside this new reality. But don’t forget: we still exist outside of it.  

Changes in customer behavior always result in challenges for marketers (especially if we think that consumers will now be present in two different realities).  

A new channel indicates a new possibility for consumer acquisition, but it also requires new metrics that, in this case, can be translated into new problems as well.  

Content creation to get a new platform is also something which might change. Instead of only blog posts, e-books, and white papers, in the virtual world we will be strongly connected to online experiences, whether through AR, VR, or any other supply of interactions online.  

Interactive content is something that we have been talking about for some time now, and you will learn more here .

How are others reacting?

The former Google TOP DOG, Eric Scmidt, expressed on Business Insider a real worry about the increasing use of AI in our daily lives. Their concerns are not only referring to security issues, but social issues as well. This is because the digital world can be based on a perfect picture that is not always equal to reality.

Elon Musk can be another person who has stated which they don’t trust AI quite definitely. So much so that he doesn’ capital t even rate his self-confidence in AI for Tesla very highly.

However , Microsof company is on track with the Metaverse, but in a simpler way. They are planning to launch their edition of a virtual world inside Teams Meetings in 2022, according to The Verge .

The idea shows up simpler. People will be able to have got meetings that are more interactive. Meetings where it will be possible to immerse oneself into 3D rooms with avatars that will express themselves according to the character from the real person.

With Microsof company getting on board in this brand new era, we can expect various other players to join the trend very soon as well.

Make the most of this confusion in your strategies

With all these types of updates regarding Facebook plus Meta, it’s up to all of us as marketers and business people to keep ourselves up to date to the issues that could positively or even negatively impact our manufacturers, and learn from all this scenario. What we can conclude is definitely:

1 . Social networks have got repeatedly proven to be uncertain terrains for the sowing of your company’s seeds .

Yes, having an engaged audience upon whichever social media your personality likes to be is a great technique. However , you need to be careful in case your brand fully (or partially) relies on Meta platforms (or even other social platforms).  

Consider starting to develop an audience on your own systems, diversifying your content and reaching more people (here in Rock Content, we have several contents to help you with that! ).

2 . Technology changes. Fast.

Whether early or late, purposely, or simply as a matter of chance, the Metaverse has been gradually inputted into our daily lives. Whether it’ t augmented reality for the digital camera systems on our smartphones, or maybe the goggles used by companies to produce immersive experiences, we are immersed in this type of technology.  

Meta was created in a early market, but we know that the trend is here – and expanding. Successful marketers know to help keep an eye on market tendencies.  

If you need some keep up to date with the business plus marketing world, I invite you to subscribe to our newsletter below. You’ll receive our own straight to the point email with the latest trends, and our own expert opinion about how they will impact your brand name.  

The particular post Metaverse By Zuckerberg? Not Quite. Determine what This Universe Really Is As well as Impacts On Your Strategies appeared first upon Rock Content .

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