You don’ t have to go far to look for details about the Metaverse and its impacts on business: theories and discussions on the topic are usually everywhere.
Well, not just the particular Metaverse: Virtual Reality, NFTs, Blockchain, Cryptocurrencies… new technologies are usually ubiquitous now. But become honest: are you currently seeing the opportunity for your brand in these?
A survey made by Digiday+ interviewed various dozen publishers, and nearly half of them said they do not believe these technologies will have significant impacts on their sector in the next few years.
However , you have probably heard about some brand names that are betting on this technological future.
In this article, we bring some data and glare on this subject.
What the Digiday+ survey says
Conducted within January 2022, the research evaluated publishers about different subjects and included questions about what businesses are prioritizing for the future.
One of the questions asked respondents to select which growing technologies would have the biggest effect on their business in the future . The options were:
- None of the above
The result: more than 40% of the audience decided to go with “ none of the above ”.
Also according to Digiday+, part of this perception comes from the fact that some of the giants that are betting on the Metaverse — such as Meta by itself — recognize that most of the systems that will drive this digital universe are years away from existing .
The guarantee land of the moment
Besides Meta, we can mention a range of brands for which the Metaverse is already a reality.
In December 2021, The disney produtcions registered a patent for any simulator that virtually reproduces, in a THREE DIMENSIONAL realm, one of its parks. In fact , the entertainment giant got already started to integrate the particular physical, digital and digital worlds through the MagicBand+, a wrist device for the general public to live interactive experiences when visiting a park.
Warner Bros. Pictures hosted a virtual celebration in 2021 to promote a movie . Visitors could view behind-the-scenes material, such as selection interviews, as well as participate in interactive video games. Pictures hosted a virtual party in 2021 to advertise a movie
You may be thinking that purchasing the technological future is definitely an exclusive privilege of big corporations, but you can already find smaller companies in the advertising business growing around the Metaverse.
Also according to Digiday+, “B2B publisher Blockworks expects, within 2022, to double the revenue to US$20 million through strategies such as the sale of NFTs . Finally, several cryptocurrency companies have purchased Super Bowl ads this season .
This definitely tells us something.
Metaverse: to go delete word to go?
The point is: if we glance at the evolution of media usage in the world over time, obviously we will have large and revolutionary adjustments. Perhaps one of the most significant will be the arrival and consolidation associated with Inbound Marketing, practically placing an end to the age of mandatory interruption by advertisers.
An additional conclusion is that, even if a big change seems challenging and disruptive at first, over time it becomes an all natural path for brands that need to go where their audience is, of course.
Therefore , as much as it is not possible to determine, nowadays, what the future of brand names will be in this new universe and the path to get there, just look back and see that, regardless of the size of the challenge, companies always find — or invent! — a way to achieve the consumer!
But those who get ready for what is to come have an benefit. Podcasts, for example , exploded in 2015, but in 2004, all of us already acquired some pioneers .
So , if you want to increase your chances of success in a world that is nevertheless being discovered, the time to start studying and planning has become!
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