What does lifestyle look like without knowing your target audience?
It’ s like going to the grocery store without a shopping list.
You get spending money on food you don’t need or, worse, arriving home empty-handed.
And yet, that’s what you do by causing assumptions about who your clients are and what they want.
Businesses and entrepreneurs miss many potential customers as they are, in effect, not checking their pantries.
In fact , billions are wasted in ad spend every year through advertisements that fail to engage the target audience.
We know you don’t want to waste that kind of cash, and that’s why this post will walk you through six simple steps to define your customers.
Let’s jump in.
What is a Potential audience?
A customers is a subset of people defined by specific characteristics such as age, gender, location, socioeconomic status, as well as their attitudes, beliefs, fears, and aspirations.
Identifying these types of attributes of your ideal customers allows you to speak to and impact them effectively with your marketing and advertising efforts.
In other words, your target audience is the people most likely to become your customers because they match your products and services well.
Why Define Your Target Audience
The ultimate goal of determining your target audience is to convert a group of people into raving enthusiasts and, ultimately, customers.
And because we understand our audience, we’re generating revenue and can afford to produce a lot more content — reaching more writers and serving a lot more students.
Determine Your Target Audience in six Simple Steps
Let us begin by saying that you can’t be all things to all people, no matter how excellent your product or service may be.
Here’ s the one thing, there isn’t enough of you to go around.
Instead, focus on serving a core group of people by hearing what they want and need after which delivering value that enhances their lives.
Move forward with this mindset.
1 . Tap Into Your own Existing Customer Base
Taking inventory of your current customer list and determining what’ s working and what’s not can yield invaluable insights.
Start by looking at your existing customers’ buying behaviors:
- How usually do my customers purchase from me?
- What are my best-selling products and services?
Determine whether clients are happy with your services and products:
- What can we do better to line-up with our customers?
- How can we engage the customers after a sale to find out more about them?
And, finally, make sure you understand where to find your customers:
- What social platforms are they on? What blogs do they read?
- What sites or even software do they use?
- What physical stores do they shop at?
Learning your existing customers affords you the clarity to create an effective marketing strategy (or at least to obtain started).
And when you’re a new business, you will find it helpful to keep these types of questions in mind as your customer base grows.
2 . Know Your Customers’ Pain Points & Dreams
Pain points are one of the most intimate ways to know your target audience.
Discovering what pain your customers are experiencing and delivering them with helpful insights and perspectives will win their own trust.
The key here is to articulate your own customer’s suffering using simply by showing that you understand their problems. In other words: empathize with these.
Dig to their pain points by asking:
- What keeps my customers up at night agonizing over this issue?
- How does the stress of this problem affect their lives?
- What else suffers in their lives because they don’t have a solution for this problem?
Answer these questions plus you’ ll deeper insights into what motivates your own target audience, informing your marketing strategy.
3. Potential audience Details: Psychographics, Demographics, Plus Persona
Psychographics: How can They Shape My Customers?
Psychographics may be the art of segmenting individuals by their behavioral traits like attitudes, beliefs, personality, way of living, and values.
The best way to obtain this information will be through interviews and surveys.
Surveying your own existing customer base to get their feedback is a great method to start this process. Automated survey applications like Survey Planet , Typeform , and Survey Monkey simply this technique.
Target Demographics: Just the Facts
Target demographics include a lot more tangible attributes of a person, like:
- Social Class
- Marital Status
- Buying Behavior
A persona is really a fictional character that you create based on your market research.
A target character includes traits like:
- Personal features
- Social engagement and online behavior
Persona Example: Anne Doe is a 25-year-old interpersonal worker located in Columbus, Ohio. Her interests are in the community and giving back. The lady likes to donate every other weekend to the local homeless refuge to help provide meals. The lady rarely has time among her job and you are not selected work to pamper their self as she feels selfish. And you will find her championing leads to on social media that support the underprivileged.
Having a persona of your perfect customer gets you to the nitty-gritty of who your very best customer might be.
4. Tune In with Interpersonal Listening
Depending on the group of people you plan to target, you may find that will some of your best research originates from social media.
Simply by tuning in with the following queries in mind, you can better understand your target audiences’ desires and needs.
Who Is Already Following You On Social Media?
Monitor who is commenting on and preference your existing social stations.
From there, you are able to gain insights into who they are and how they think.
Although this analysis can be invaluable for knowing your target market, know that simply because people are commenting or liking your posts doesn’t necessarily mean they are your target audience.
You’ll want to dig in further with more research.
What Information Will be your Potential Customer Looking For And Exactly why?
When you understand why your customer is usually following you on social media, you become better equipped to comprehend what they need from you.
Watching your post’ s feedback will allow you to become more thoughtful about how exactly you approach your target audience and help them, eventually shaping your marketing within a meaningful way.
5. Study the Competition
Your competition can be an invaluable asset because their target audience will, in many instances, be the same as or even overlap with yours.
Reconnaissance work on your own competition’ s target audience will pay off, especially if you’re starting out and don’t have a significant subsequent yet.
Ask questions like:
- What do I do differently from my competition?
- How can I overdeliver in a way that our competition can’t?
- Where are my competition reaching their customers?
For more step by step instructions on how to do this, go through: How to Perform Competitor Research on Social media marketing.
6. Google Analytics Shaping Your own SEO Search
When you want to know something, you generally “ Google” it.
And you can be sure that your potential customers are doing the same.
So how do you tap into the “ Google Gods” and find out what’ s well-known and what’ s not really?
Enter Google Analytics.
Search engines Analytics provides you with key information that can help you define your target audience like:
- How many people check out your website
- Exactly where your visitors live
- What marketing tactics drive the most traffic to your website
- Which pages on your website are the most popular
- How many visitors possess converted into leads or customers
To have the most out of utilizing it, check out Moz’ s Absolute Beginners Facts Using Google Analytics.
The Pitfalls of Defining Your Target Audience
Once you reveal your target audience, it’s appealing to view it as the “ be all end every. ”
However , this can create a blind spot if you’re not careful.
You could leave out clients that would like to purchase your own product by accidentally dismissing them in your target marketing.
That’s the reason why it’ s essential to review and revamp your potential audience as often as you can.
Your standard operating treatment should include refreshing your potential audience research periodically.
Doing so will allow you to pick up and include new people coming into your market.
Target Audience Examples In Action
Chipotle Mexican Grill: A Fast-Food Restaurant Targeting Millennials
Established in 1993 and founded by Sam Ellis, Chipotle is a chain of fast-casual restaurants focused on offering healthier fare.
According to the blog post , “Chipotle’s Segmentation and Target Marketing: Millennials, ” Chipotle’ s core focus is offering “ meals with integrity. ”
Their target market will be millennials (born 1981 – 1996), as evidenced by visiting one of their restaurants.
Chipotle opted towards using traditional marketing channels to reach its target audience since Millennials view traditional press as being “less authentic”.
Instead Chipotle centered on building an online presence and strengthening its social media game to achieve attention.
Based on this group’s persona and typical traits, Chipotle found that this millennial audience beliefs environmental causes and is concerned with the integrity of foods production.
Referenced in the blog post , ”A Story about Chipotle’s Non-Traditional Marketing Strategy, ” Chipotle’ s marketing strategy includes food sourcing and natural farming.
Chipotle’s only mainstream TV commercial depicts an animated character who becomes burnt out of the commercialization of his plantation.
Cleverly actively playing in the background is Willie Nelson’s rendition of the track “Back to the Start ” and is the name of the Chipotle industrial.
This video appeals to millennials because it displays the compassionate nature from the farmer going back to his roots.
A wildly popular video that will got uploaded to Chipotle’ s YouTube channel, gaining millions of views.
Athleta: A good Athletic Wear Company Focusing on Women
Launched in 1998 by Scott Kerslake and currently possessed by The Gap, Inc, according to the blog post “Athleta Doesn’t Ignore Older Women and That’s Why It’s Successful, ” Athleta equipment their fitness wear to “ women who are generally in motion. ”
As referenced within the blog post , ”Athleta History & Brand name Profile, ” the ’ 90s were the 10 years big companies like Nike started to include women in their fitness apparel.
However well-intentioned, Nike still missed the mark using their female audience.
The biggest complaint is echoed by the following quote; “So, to participate in sports and training, I have to dress like a man? ”
It’s considered standard exercise to make men’ s activewear first and then shrink this to fit women.
Coined by the term “shrink this to pink it. ”
And so Athleta was born.
“ Athleta began as a catalog brand that used woman models which were reflective several, ethnicities, and body varieties. ”
“We inspire her to keep residing this full, healthy, active, rich life, no matter what the girl body type is, no matter the girl age, ” says Nancy Green, CEO.
Nancy Green was able to focus on the needs of a female population consisting of 30 to 50-year-olds with a marketing campaign in 2016 called the “ Power associated with She”.
Plus since coming on board in 2013, she has played a fundamental element of Athleta’s 25% growth every single year.
The following movie is the first one produced in 2016 called “The Power of She. ”
Subsequent videos followed in 2017 echoing the different aspects of strengthening women with “ The Power of Positivity , ” “ The strength of Potential , ” “ The Power of Community , ” and “ The Power associated with Confidence . ”
These videos possess widened Athleta’s target audience to include women that are 50 in addition years old and young girls.
Target Audience Awareness Means Thriving
Keep in mind the forgetting the grocery list example?
Could you imagine ever casually running your business in that way once again?
Your potential audience is your most valuable asset (even though we don’t put it on our balance sheets) because it is the bridge that links you to your customer and also to your ability to thrive running a business.
Incorporating the six simple steps to know your own audience puts you on course with expansion, growth, and the ability to stay in business for a long period.
By bouncing in and employing the strategies from this article, you can breathe new life into your business and remind your self who you are here to assist.
The write-up How to Define Your Target Audience in six Simple Steps (2022) appeared first on Smart Blogger .