Articles marketing isn’t what it used to be. In today’s day and age, where millions of social media posts, blog posts, videos, and articles are pushed out on a daily basis, you need to be intentional and focused. Basically, you can’t fly by the chair of your pants – you will need a strategy.
What is a Articles Strategy?
Every brand generates content in some form or fashion. But there’s a positive change between creating content plus having a content strategy. A content strategy is a documented plan that identifies your business goals and then uses content as a primary conduit designed for achieving those goals.
For example , if your goal is to introduce your new brand to the industry through a targeted brand name awareness strategy, your content might focus on viral social media video clips, SEO, and paid traffic (as a way of reaching a cold audience). On the other hand, if you’re an established brand with plenty of eyeballs and clicks, your own strategy might be centered on setting up authority through high-value content material like eBooks and programs.
For now, the what can be less important than the why . Whereas most brands take a shotgun approach, a content strategy forces you to zero in on your goals and get focused. More specifically it helps you:
- Track progress. When you have a documented strategy, this allows you to track your improvement toward your goals so you know when you’re tracking and when you’re not.
- Identify new opportunities. Content marketing isn’t stagnant. It’s constantly shifting to meet the changing demands from the marketplace (as well since the evolution of technology). When you have a strategy, you’re able to more quickly identify opportunities and adjust to them.
- Eliminate waste. A good content technique eliminates wasted spend and allows you to focus on the twenty percent of tasks that generate 80 percent from the results.
- Iterate to excellent. With a content strategy, you quickly identify where you’re excelling and where you’re not. In response, you can continually iterate till you’re squeezing every last drop of value from your content.
The biggest challenge with having a content strategy can be staying organized. With so many various moving parts, it’s simple to become overwhelmed. There are pieces of content, tools, processes, targets, etc . If you don’t stay organized, even the best-laid plans will certainly disintegrate before your eyes.
Ways to Organize Your Content Strategy for Better Results
Organizing a content strategy doesn’t have to be unattainable. As long as you have a few good pieces in place, everything else will certainly fall into line.
Here are some suggested action steps:
- Establish the Foundation
An organized content strategy starts with a very clear, articulate, and well-documented base. At a minimum, this means understanding:
- Who will be reading the information? / Who is your potential audience?
- What particular problems are you solving for the readers?
- What makes your brand unique?
- What is your brand’s voice/personality?
- What exactly is your brand’s visual design? (Colors, fonts, logos, etc . )
Each one of these queries requires a thoughtful and documented answer. For convenience plus clarity, organize all of this info into a singular resource that may be easily shared and accessed throughout the company.
- Organize and Store Content material Securely
In order to stay organized, you must have a property base for all of your content material. More specifically, you need a spot to store your content and a system for how you store content material within that place. Quite simply, you need to:
- Pick a cloud storage platform to host all of your content files. Ideally, this particular solution should be equipped with enterprise-grade security (which includes encryption of documents in transportation and rest).
- Develop a clear file system whereby every bit of content is placed in a very specific folder or subfolder. A few brands organize content by type (blogs, social, video, etc . ), while others have a time-based system where content material is organized by the week or month.
Maintain your content organization system simple yet clear. Anyone will be able to pick them up quickly. However , it should do a good job of keeping content securely organized to ensure that any piece of content is available at a moment’s notice.
- Pick the Right Channels (and Stick With Them)
You don’t have to use every type of content material or every channel to succeed with content marketing. Actually the most organized and efficient content strategies purposefully do not try to do everything at once.
Unless you have the sources of a Fortune 500 brand name, you probably can’t manage Fb, Instagram, Twitter, LinkedIn, TikTok, Instagram, Snapchat, onsite blogs, guest blogs, YouTube video clips, podcasts, and webinars at the same time. Instead, you need to pick one or two mediums and one or even two channels.
For example , it is much easier to stay organized and create effective content if you’re 100 % focused on your website blog and Instagram (or maybe it is a podcast and YouTube channel). Pick the right stations and stick with them!
- Develop a Calendar
One of the best ways to stay arranged is by creating a content calendar . A content calendar is basically a dedicated calendar that includes specific dates and deadlines for content creation, publishing, and revealing. It allows you to plan out your content as far as three to 6 months in advance. This ensures you are always tracking with crucial deliverables. It also gives you a visual overview of when articles is being created and shared so that there are never any major gaps.
- Use Templates and SOPs
In order to range up your content strategy, you should add more people to your team. (Outsourcing to self employed is usually the most cost-effective choice. ) And to stay structured through this expansion, you will need documented processes. This is how templates and standard operating procedures (SOPs) come into play.
You should have a template for virtually every type of content that will get created multiple times. This includes weblogs, social media posts, and email newsletters. Then there should be SOPs for how to create content material, format content, share content, publish content, pitch content, etc . In fact , your SOPs should be so detailed that anyone can pick it up plus follow along (even if they don’t have any previous experience).
Take Your Content Marketing to the Next Level
You can have the very best content in the world, but if there are no plan for how to talk about it in a way that maximizes direct exposure with the right people at the right time… well, this doesn’t really matter.
Take your content marketing strategy to another level this year by lastly getting organized. It won’t always be fun, but it does not have to be difficult.