MozCon 2017 Quotes & Coverage


Day One:

  • Lisa Myers
  • Oli Gardner
  • Joel Klettke
  • Daniel Russell
  • Katie Cunningham
  • Ian Lurie
  • Justine Jordan
  • Purna Virji
  • Phil Nottingham

Day Two:

  • Wil Reynolds
  • Rob Bucci
  • Matthew Edgar
  • Jayna Grassel
  • Kane Jamison
  • Tara-Nicholle Nelson
  • Matthew Barby
  • Joanna Lord
  • Krista Seiden
  • Dr . Pete Meyers

Day Three:

  • Cindy Krum
  • Tara Reed
  • Heather Physioc
  • Britney Muller
  • Stephanie Chang
  • Dawn Anderson
  • Rand Fishkin

MozCon 2017 Day One Speakers:

MozCon 2017 Quotes & Coverage

How to Get Big Links

Need to know how to interview for the best outreach mindset? Check out @LisaDMyers tips from #MozCon pic. twitter. com/Vyp2nE8gbX

— Content Harmony (@contentharmony) July 17, 2017

“ It’ s not always a data piece where you will need to invest. Sometimes it can be really plain & simple. ” @LisaDMyers of @VerveSearch #MozCon pic. twitter. com/8jy74M8Sub

— Content Harmony (@contentharmony) July 17, 2017

Get full notes here: https://www.slideshare.net/lisadmyers/mozcon-2017-how-to-get-big-links


Oli Gardner with Unbounce

Data-Driven Design

Data-Driven Design with @oligardner of @Unbounce #MozCon pic. twitter. com/cxdEv1xgGg

— Content Harmony (@contentharmony) July 17, 2017

The frustration between three marketing disciplines by @oligardner #MozCon pic. twitter. com/s0SeJnwBmO

— Content Harmony (@contentharmony) July 17, 2017

Get full notes here: http://oli.unbounce.com/mozcon-2017/


Joel Klettke with Business Casual

How to Write Customer-Driven Copy That Converts

How to Write Customer-Driven Copy That Converts with @JoelKlettke #MozCon pic. twitter. com/XHK4ZuWhcr

— Content Harmony (@contentharmony) July 17, 2017

Take @JoelKlettke ' s word for it-Use the words your customers use to explain your company, product, or service in your copy. #MozCon #B2B pic. twitter. com/7YXcr7oFNi

— Rival IQ (@RivalIQ) July 17, 2017

Get full notes here: http://businesscasualcopywriting.com/mozcon2017/


Daniel Russell with Go Fish Digital

What We Learned From Reddit & How It Can Help Your Brand Take Content Marketing to another Level

How #Reddit Can Help Your Brand Take Content Marketing to the Next Level with @dnlRussell of @GoFishDigital #MozCon pic. twitter. com/v8GyrU4f5V

— Content Harmony (@contentharmony) July 17, 2017

One major takeaway for me from @dnlrussell presentation: I' m definitely gonna be using Reddit a lot more now! #mozcon pic. twitter. com/BGyfyl2S3L

— Anisa A. (@Anisa_A_) July 17, 2017


Katie Cunningham with Adept Marketing

How to Build an SEO-Intent Based Framework for Any Business

Build an SEO-intent based framework for any business with @kac4509 of @AdeptMarketing pic. twitter. com/FfmK3AAXUQ

— Content Harmony (@contentharmony) July 17, 2017

Wish to build successful #SEO campaigns? You can find Katie' s framework here: https://t.co/5rINjbQWWm pic. twitter. com/h32byUwIRG

— Content Harmony (@contentharmony) July 17, 2017

Get full notes here: http://resources.adeptmarketing.com/seo-campaign


Ian Lurie with Portent, Inc.

Size Doesn’ t Matter: Great Content by Teams of One

7 Golden rules of great quite happy with Ian Lurie @portentint of @Portent #MozCon pic. twitter. com/r9IsYclbC7

— Content Harmony (@contentharmony) July 17, 2017

“ Once you ask for a unicorn budget, but instead you get a chihuahua” – @portentint of @Portent #MozCon pic. twitter. com/pyhHuCU2o0

— Content Harmony (@contentharmony) July 17, 2017

Get full notes here:   https://www.portent.com/blog/content-strategy/badger-content.htm

Favorite Tools: https://www.slideshare.net/wrttnwrd/markdown-installing-my-favorite-tools/


Justine Jordan with Litmus

The Tie That Binds: Why Email is Key to Maximizing Marketing ROI

" 51% of men and women unsubscribed from an email list because it looked bad on mobile" – @meladorri of @litmusapp #MozCon pic. twitter. com/9zT9mPHfb5

— Content Harmony (@contentharmony) July 17, 2017

Plan the next email marketing campaign using @meladorri nifty tips: https://t.co/lerbCyFOCc #MozCon pic. twitter. com/cXcf0datuN

— Content Harmony (@contentharmony) July 17, 2017

Get full notes here: https://litmus.com/lp/mozcon


Purna Virji with Microsoft

Marketing in a Conversational World: How to Get Discovered, Delight Your web visitors and Earn the Conversion

Framework for Designing Chat Bots with Purna Virji @purnavirji of @Microsoft #MozCon pic. twitter. com/xDeWSh3qdY

— Content Harmony (@contentharmony) July 17, 2017

" By 2020, 80% of businesses will have a chat bot" – @purnavirji of @Microsoft Will your business be one of them? #MozCon pic. twitter. com/mimuOssFG2

— Content Harmony (@contentharmony) July 17, 2017

Get full notes here: https://docs.microsoft.com/en-us/bot-framework/bot-builder-overview-getstarted & https://www.dropbox.com/s/x1eksn9d0zco81n/Botdesignworksheet.pdf?dl=0


Phil Nottingham with Wistia

Thinking Smaller: Optimizing for the newest Wave of Social Video Platforms

Optimizing for the New Wave of Social Video Platforms with @philnottingham of @wistia #MozCon pic. twitter. com/0qXXqpqkxE

— Content Harmony (@contentharmony) July 17, 2017

A helpful roadmap for choosing the right platform for the #videomarketing via @philnottingham . #MozCon pic. twitter. com/8UMgIy7vje

— Molli Spear (@MolliannSpear) July 17, 2017

Tools: http://marketingland.com/whats-a-video-view-on-facebook-only-3-seconds-vs-30-at-youtube-128311 & http://hashtagify.me/


MozCon 2017 Day Two Speakers:

Wil Reynolds with Seer Interactive

I’ d Rather Be Thanked Than Ranked

I' d Rather Be Thanked Than Ranked with @wilreynolds of @SeerInteractive #MozCon pic. twitter. com/WJt7ekhJXI

— Content Harmony (@contentharmony) July 18, 2017

“ When computers learn what disappointment looks like, will your brand be ready? ” – @wilreynolds of @seerinteractive #MozCon pic. twitter. com/oaCSp88IdT

— Content Harmony (@contentharmony) July 18, 2017

Tools: https://feedcheck.co/ & http://guidetodatamining.com/ngramAnalyzer/


Rob Bucci with STAT

Reverse-Engineer Google’ s Research to Offer the Best, Most Relevant Content for Your Audience

Reverse-Engineer Google' s Research to Serve Best Content for Your Audience with @STATrob of @getSTAT #MozCon pic. twitter. com/man1KwxzRk

— Content Harmony (@contentharmony) July 18, 2017

Know the searchers intent with @STATrob of @getSTAT #MozCon pic. twitter. com/MaSmEhyxpi

— Content Harmony (@contentharmony) July 18, 2017

Get the full notes here: https://getstat.com/mozcon/


Jayna Grassel with Dicks Sporting Goods

A Site Migration: Redirects, Resources & Reflection

Site Migration: Redirects, Resources & Reflection with @jaynagrassel of @DICKS #MozCon pic. twitter. com/g7pQR2mCyH

— Content Harmony (@contentharmony) July 18, 2017

" Redirect tools are helpful, but you got to know their limits" – @jaynagrassel of @DICKS #MozCon pic. twitter. com/Afyc5cORW3

— Content Harmony (@contentharmony) July 18, 2017


Kane Jamison with Content Harmony

The 8 Paid Promotion Tactics That Will Allow you to Quit Organic Traffic

Our very own @KaneJamison on Facebook ads #MozCon pic. twitter. com/5DXxxwHL0J

— Content Harmony (@contentharmony) July 18, 2017

Quit Organic Traffic with your 8 Paid Promotion Tactics – @KaneJamison #MozCon pic. twitter. com/m6FByaWKE2

— Content Harmony (@contentharmony) July 18, 2017

Get the full notes here: https://www.contentharmony.com/resources/content-promotion/


Tara-Nicholle Nelson with Transformational Consumer Insights

How to Be a Happy Marketer: Survive the Content Crisis and Drive Results by Mastering Your Customer’ s Transformational Journey

How to Be a Happy Marketer & Master Your Customer' s Transformation Journey with @taranicholle #MozCon pic. twitter. com/YcNbvZwD0T

— Content Harmony (@contentharmony) July 18, 2017

" You can buy growth but you have to build engagement" – @taranicholle #MozCon pic. twitter. com/wxBimPwwAt

— Content Harmony (@contentharmony) July 18, 2017

Take a look at her personal site: http://www.taranicholle.com/


Matthew Barby with Hubspot

Up and to the Right: Growing Traffic, Conversions & Revenue

No search demand for what you offer? Create “ side doors” into your website. – @matthewbarby of @HubSpot #MozCon pic. twitter. com/gprhEnlOtf

— Content Harmony (@contentharmony) July 18, 2017

“ Approach your acquisition strategy as if each of the tactics you utilize won’ t work tomorrow” – @matthewbarby of @HubSpot #MozCon pic. twitter. com/5a3qD7iSmP

— Content Harmony (@contentharmony) July 18, 2017

Get the full notes here: http://matthewbarby.com/mozcon


Joanna Lord with ClassPass

How to Operationalize Growth for Maximum Revenue

Be ready for rapid growth with @JoannaLord of @classpass #MozCon pic. twitter. com/X8OUtMqEft

— Content Harmony (@contentharmony) July 18, 2017

How to Operationalize Growth for Maximum Revenue with @JoannaLord of @ClassPass #MozCon pic. twitter. com/LS6Maz9d30

— Content Harmony (@contentharmony) July 18, 2017


Krista Seiden with Google

Analytics to Drive Optimization & Personalization

Use #Analytics to operate a vehicle Optimization & Personalization with @kristaseiden of @Google #MozCon pic. twitter. com/YNLic4JNy3

— Content Harmony (@contentharmony) July 18, 2017

Use Closed Funnel Analysis to learn why your customers are leaving after placing items in cart – @kristaseiden of @Google #MozCon pic. twitter. com/KVXyjwMDXE

— Content Harmony (@contentharmony) July 18, 2017

Tools: https://www.crazyegg.com/visual-website-analytics/


Dr . Pete Meyers with Moz

Facing the Future: 5 Simple Tactics for 5 Scary Changes

Facing the Future with @dr_pete of @Moz #MozCon pic. twitter. com/nLVwVEIjj2

— Content Harmony (@contentharmony) July 19, 2017

Especially, target featured snippets – @dr_pete of @Moz #MozCon pic. twitter. com/p4xOrmbX9L

— Content Harmony (@contentharmony) July 19, 2017

Get the full notes here: https://seomoz.box.com/shared/static/0er5xtq9p1g6euedjz0rjctwd466ypoi.pdf


MozCon 2017 Day Three Speakers:

Cindy Krum with MobileMoxie

The Truth About Mobile-First Indexing

How can Google access your content more efficiently? – @Suzzicks of @MobileMoxie #MozCon pic. twitter. com/2ByJvvs5TY

— Content Harmony (@contentharmony) July 19, 2017

Get the full notes here: Bit. ly: //MobileFirstSEO


Tara Reed

Powerful Brands Have Communities

Powerful Brands Have Communities with @TaraReed_ #MozCon pic. twitter. com/zyTMdL1uCp

— Content Harmony (@contentharmony) July 19, 2017

Looking to re-engage your visitors? Find a way to build communities! – @TaraReed_ #MozCon pic. twitter. com/cBEFHFaaFe

— Content Harmony (@contentharmony) July 19, 2017

Tools:


Heather Physioc with VML

From Anchor to Asset: How Agencies Can Wisely Create Data-Driven Content

From Anchor to Asset: How Agencies Can Wisely Create Data-Driven Content with @HeatherPhysioc of @VML #MozCon pic. twitter. com/pUWRy0Rbjc

— Content Harmony (@contentharmony) July 19, 2017

The real dichotomy of content creation between creative & digital teams – @HeatherPhysioc of @VML #MozCon pic. twitter. com/SFT2Aw6o2B

— Content Harmony (@contentharmony) July 19, 2017

Get the full notes here: https://mozcon.vmlconnect.com/


Britney Muller with Moz

5 Secrets: How to Execute Lean SEO to Increase Qualified Leads

How to Execute Lean SEO to Increase Qualified Leads with @BritneyMuller of @Moz #MozCon pic. twitter. com/PR0y8Qwq8i

— Content Harmony (@contentharmony) July 19, 2017

" Find a way to spark SEO curiosity at your projects place" – @BritneyMuller of @Moz #MozCon pic. twitter. com/dCwMPllZGH

— Content Harmony (@contentharmony) July 19, 2017


Stephanie Chang with Etsy

SEARCH ENGINE OPTIMISATION Experimentation for Big-Time Results

SEO Experimentation for Big-Time Results with @stephpchang of @Etsy #MozCon pic. twitter. com/gILWMr6ksh

— Content Harmony (@contentharmony) July 19, 2017

Build a framework for SEO testing to validate ideas & convince others of their importance – @stephpchang of @Etsy #MozCon pic. twitter. com/hHQQZ99Fo0

— Content Harmony (@contentharmony) July 19, 2017


Dawn Anderson with Move It Marketing

Winning Value Propositions for Crawlers and Consumers

Winning Value Propositions for Crawlers & Consumers with @dawnieando of @MoveItMarketing #MozCon pic. twitter. com/7As5dM8LDD

— Content Harmony (@contentharmony) July 19, 2017

“ People are 10x more prone to buy when they are given less choice” – @dawnieando of @MoveItMarketing #MozCon pic. twitter. com/fqBQ7J6PnL

— Content Harmony (@contentharmony) July 19, 2017


Rand Fishkin with Moz

The State of SEO & How to Survive Google’ s Trojan Horsing of the Web

The State of SEO & How to Survive Google' s Trojan Horsing of the Web with @randfish of @Moz #MozCon pic. twitter. com/jTMW0xPEZr

— Content Harmony (@contentharmony) July 20, 2017

" Do a great job answering a user' s query & we’ ll rank you high… Unless we have our own results; then we arrive at be 1st. " – @randfish #MozCon pic. twitter. com/4JA0AuFa6H

— Content Harmony (@contentharmony) July 20, 2017

Get the full notes here: https://t.co/Bx6yM5fA6S

" Do a great job answering a user' s query & we’ ll rank you high… Unless we have our own results; then we get to be 1st. " – @randfish #MozCon pic. twitter. com/4JA0AuFa6H

— Content Harmony (@contentharmony) July 20, 2017

Get the full notes here: https://t.co/Bx6yM5fA6S

Leave a Comment

Your email address will not be published. Required fields are marked *

Add Comment *

Name *

Email *

Website

X