Every year, Semruush releases their state of content marketing and advertising report . After downloading it a copy, I am happy to report that the state of content marketing is strong.

One evidence point: 47% of businesses plan to grow their content material teams in 2022. As well as the main takeaway is one that will serves as the foundation for our personal firm’s existence:

According to the report, the solution to an efficient content marketing program lies in “avoiding ad hoc content creation and case-by-case analysis and instead building a strategy and mapping apparent processes. ”

The document provides a snapshot of the top content marketing trends and tips on how to build a successful content material strategy in 2022. I had been honored to include one of the key trends we’re seeing within content marketing. And look ahead to sharing that with you below.

But first, some highlights:

• 78% of companies that succeed in content marketing and advertising document their particular content marketing strategy
• 65% of businesses that succeeded in content marketing conduct content audits
• 22% more people asked the question: “ What is content marketing? ”
• Content marketing tools is the most popular subject in content marketing
• Content marketing and advertising plan is among the most popular search related to content material marketing

My Content Marketing Tendency

I have usually believed that marketing ought to deliver measurable outcomes . In fact , we all use the Semrush Visibility System to show results for all the clients.

Here’s a few examples:

Healthcare Technology Company

Marketing Technology Corporation

We help to deliver these types of results for new clients with an annual content plan and weekly blog articles .

However , one of our biggest trends is updating old content . Here’s an example of one of our own oldest clients and the results they notice from a combination of new and updated weekly content:

This works because we all look for pages that earlier ranked or have declining research traffic. And we give them a little content refresh, updated post date, and a little interpersonal boost.

Which is how we’ ve grown from nothing to getting nearly one million page views a month and position for nearly 100, 000 key phrases:

We all mix in fresh and refreshed content in our weekly content material publication schedule. We release 2 original, keyword-focused posts every week, followed by 2 rejuvenated articles from our library associated with over 1, 500 published articles.

My 2022 Content Marketing Prediction

With Semrush’s permission, here is my 2022 content marketing trend conjecture.

In 2022, content marketing market leaders are mainly focusing on how to get the best results from existing content material marketing efforts. Sure, several will say that Video, AR, VR, Voice, and probably even AI are the greatest trends in content marketing and advertising.

But if a person talk to real content marketing and advertising innovators, they are looking for individuals simple 20% of issues that will deliver an 80 percent upside. For us, we’ lso are doing more content upgrading, pruning, and repurposing.

The trick is to find content that performed well in the past. Maybe it had page-one rankings or higher traffic, great conversions, or even high page authority. In case a page has lost all those results, it is ripe designed for pruning or updating.

Updating this content can be less of a side task and more of the main task for many content marketers. We have seen lost rankings return, traffic return, and lead-driving results from updating quality webpages and pruning (re-directing) a number of our non-performing older articles.

To read this and more from Semrush State of Articles Marketing Report, click here.

Content Marketing Tendencies for 2022

Late last year, I wrote about 12 content advertising trends every business should be following. The 3 major ones I wrote about include:

1 . The Resurgence of Content Marketing

In the past, brand new company new venture founders and Business-toBusiness SaaS marketers would first consider purchasing social media ads in order to grow their business. “ We need to become on Tiktok, ” they might think. Or, “ we need to hire a social media innere. ”

At this point, we are seeing them return to the value of content marketing after learning that no one purchases much of anything from social networking. In fact , Search engines themselves told us that content marketing is the greatest way to rank for customer search terms . Additional, industry research confirms that will spending on content marketing is certainly projected to grow by dual digits in 2022.

2 . AI-Generated Content

While all of us believe that there are plenty of efficient methods to automate articles marketing , the promise of AI-generated content remains far off. We do make use of some AI-driven content marketing strategies and AI_driven content material promotion for clients. But in the future, we do think AI will begin to force us to reconsider what we develop and why.

We have tested a few AI-generated content services and have been disappointed in their ability to create quality weblog content or long form articles that is anything close to the level of quality required for ranking searching or meeting audience objectives.

For now, we will have to face what I call “ The Paradox of AI: ” The more the particular robots tell us what to do, the greater we will need real people (employees and customers) to produce and share that content. Leading us to my final big 3 conjecture for content marketing in 2022 .

3. Worker activation . With the requirement for more human, authentic and thought leadership content, brands will continue turning to executives, employees, experts, and clients to create more and more content in order to buyers.

We get by with a little help from my friends. So feel free to check out one of my top articles from a few years back upon content marketing and advertising predictions through 20 experts in the industry where you’ ll hear about:

• Content marketing technology scaling
• Video marketing trends
• Is podcasting the next big thing
• backlash, resistance to content material marketing
• acceptance of content marketing
• how content marketing scales
• moving from content to experiences
• content marketing aligning better with sales
• cross-enterprise content marketing coordination
• brand storytelling
• exorbitance and articles distribution
• personalization
• buyer alignment and consumer journeys
• content merging with press and data
• content working much better than ads

These content marketing and advertising predictions are few years aged but I think it’ ersus very interesting to see how the predictions have held up (or not) over the last few years.

Are you interested in engaging and converting new customers for your business using the most significant digital marketing trend: constant and quality content? Check out our weekly blog content service . Get started today plus generate more traffic and leads for your business.