The past decades, the entertainment business was divided into segments. We had great movie companies, huge music labels and videogames brands. And each portion was unique, not only due to the way their products were ingested, but also because of the technological limitations of the time.
But that’s changing. Netflix, well-known for its streaming, and exclusive movies and TV series, bought a videogame studio room. And Epic Games, famous for titles like Fortnite, simply acquired a music streaming service. Is everything mixing up?
Netflix move into gaming
But how did it start? Fortnite.
In the beginning of 2019, Netflix stated in a statement that it’ s main competitors are not Disney nor HBO, but Fortnite, the gaming platform… Or should I say an interactive mass media platform?
It started as one of the world’s most famous battle-royale video games, with more than 200 million users, but in the fight for interest, Fortnite adapted itself, hosting live shows for performers like Marshmello, Travis Scott and Ariana Grande. Which literally changed the amusement market as we know it.
Netflix saw that change, plus little by little, users saw great innovation. Passive content usage isn’t a choice, it is necessary to help keep users engaged with the content, let them be a part of it. The streaming platform added a brand new kind of interactive movie, Black Mirror: Bandersnatch, which obtained a lot of reviews and stood on the trending topics intended for weeks, but it wasn’t sufficient.
After some experiments to learn a new market, Stranger Things, one of its best series available, was converted into a video game. And with this successful movement, in September 2021, Netflix bought the video game studio Night time School Studio, definitively getting into the mobile gaming marketplace.
For Epic Games…..
On the other hand, Epic Games just acquired Bandcamp, an independent music system known for having a more friendly method of small artists than additional streaming platforms like Spotify and Deezer.
Despite several criticism from musicians, who seem to see this acquisition being a likely increase in commissions, this could also mean that their songs is going to be heard by a lot more audiences. Some tech specialists say that Epic might be aiming to integrate the vast songs catalog from Bandcamp into their cutting-edge technology. We are speaking about their live events within games like Fortnite plus making it easier to license songs to be used inside their game engine, Unreal.
Epic might also be looking to integrate Bandcamp to the Epic Games Store, where more than 160 million players linger. It’s again about diversifying content formats.
Everything is mixed up
Can we take the Netflix example being a specific one? No . The particular entertainment industry is relocating towards this way, as Microsoft bought Zenimax Media , an American video gaming holding company and Epic Games buys Bandcamp , an American online music company specialized in indie musicians.
We’re living in an era where our time plus attention are our best coins, and this not only does apply for entertainment purposes, it is currently a new standard of how customers consume content in general.
Users are no longer passive in the content, they want an experience, to feel be part of it. That is how you can retain their desire for your brand. Today, articles strategy is not just user consumption. When Netflix brings videogames to its platform, this wants people to not just view movies or TV series, but to engage more.
It’s regarding interactivity. Netflix had an on demand experience, but not an interactive experience like Epic Video games. Joining the two worlds, you can create a full experience and make visitors travel about your platform, work all the buyer’s journey and become the reference for the market.
It can apply to lots of industries, not just entertainment. For example: in case you are a financial service, why not possess a calculator about how to save money at the top of the funnel in order to attract prospects? In the bottom part, you can offer another one to calculate the loan taxes, for example. If your company sells computers, why not offer a to discover to help the prospects to find the best configuration for each need?
Doing that, you start to have a nearer relationship with your prospects, enhancing the brand awareness and making them walk seamlessly during your funnel – and become faithful customers and promoters of the brand (the best marketing and advertising ever! )
Netflix, Microsof company, and Epic Games shows us that mixing content material – static and interactive – is a tendency which will help companies to grow the users engagement – and its business. Is your brand looking for that?
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The particular post Netflix On Videogames And Epic Games On Streaming. Why Is Diverse Content Important These days? appeared very first on Rock Content .