New Google Analytics Brings Internet And App Data Together And Measures Video And Downloads

Everybody who works with Digital Marketing must know how to create great content, launch productive campaigns and measure results from those actions. Google Analytics is the main tool utilized to know how good those results are in terms of conversions, behavior plus user experience .

However , changes will be 2023, as we’ve been discussing right here on Rock and roll Content ’s blog . Google is going to retire the Analytics 3 after being a marketer’s best friend for further than 10 years.

We did a hands-on in the new version, Google Analytics 4, that all of us will have to start using next year. So , we are here to help you be prepared for the modify.  

If you use Google Analytics in your daily work, we invite you to read this post until the end to understand ways to get ready for Google Analytics 4 and improve your marketing analysis.

And if you want to receive articles like this directly in your inbox, consider subscribing to our publication below!

How does Google Analytics work nowadays?

Currently, Google Analytics offers two various versions: GA3 (aka Common Analytics) and GA4 (Google Analytics 4).

Universal Analytics was introduced in the drop of 2012 and brought to marketers and SEO analysts the possibility of tracking codes for their websites or blogs, in addition to features to measure the users’ behavior.

On the other hand, Google Analytics 4 was launched two years ago with the purpose of offering each types of users (Google Analytics and Google Analytics 360, which is the premium version) new functions to improve their particular work, results and reviews.

Although some companies still make use of Universal Analytics, it will power down next year. Therefore , we said in the first lines of the article, everyone will have to switch to Search engines Analytics 4.

What is Search engines Analytics 4?

Google Analytics 4 was released in October 2020 and had the guarantee of delivering a much deeper analysis and experience for everyone who is used to having Search engines Analytics as the main tool to check how their web sites and weblogs are carrying out (and we bet a person, as the majority of digital entrepreneurs, are among them, right? )..

Since this launch happened, some users have setup their properties with Search engines Analytics 4 and faced some differences in terms of design and dashboard efficiency.

Take a look below at what has changed in this updated edition.

App and web analytics

The first tool we can see is really a new kind of property that will merges app and web data for reporting and analysis.

It means thatnif you might have users coming to you through different platforms, now you can utilize a single set to know which marketing channels are acquiring more visitors and conversion rates.

Occasions are more flexible

Google Analytics 4 uses a more flexible event-based model which displays all the unique interactions that will users have with your articles. This way, you can measure any kind of event that is set up.  

Further, you can check how your scrolls, outbound links, web site search, video engagement and file downloads are performing.

Cross-platform analysis

Considering that, with the new Analytics you don’ capital t need pre-defined reports to look at your data in an easy method.

The first one is Exploration which allows you to drag and drop to measure your property through a canvas format.

After that, with Funnels you can understand and identify which ways users take towards transformation, as well as which stages of the funnel they are in.

Finally, Path Analysis helps you to see the activities taken by your visitors and understand the possible reasons they converted or not.

What will change from the current Search engines Analytics?

Marketers around the world still use Universal Analytics, yet it’ s a good suggestion to start getting used to Google Analytics 4 as soon as possible.

Last week , Google declared that Universal Analytics will stop processing new hits on Come july 1st 1, 2023. The same will happen to Universal Analytics 360 on October 1, 2023.

According to Russell Ketchum, Movie director of Product Management with Google, the measurement strategy of Universal Analytics is becoming obsolete, that’ s why Google Analytics will be essential from 2023 on. The primary differences we can see in this edition are:

  • event-based information model for measurement;
  • operation across systems;
  • no need intended for relying on cookies;
  • no store of IP addresses (which helps you to be ok with the privacy regulations).

What do marketers need to do NOW to prepare for this?

Each time marketers need to start using a brand new tool, it takes time to get accustomed to its functions. That’ h why many marketing options have an onboarding process to understand how to use them in the right way.

Of course Google knows it, plus that’ s probably the reasons why they communicated this modify in advance: several year in advance.

In this way, everyone who uses Search engines Analytics at work can “ onboard themselves” into the brand new platform of Google Analytics 4 and use almost everything it has to increase results in 2023, or even this year.

How to change your Universal Analytics to Google Analytics 4

Now that you know how important it is to switch your own GA3 to GA4, the actual steps below.

1) In the admin area, look for the particular “ property” column. After that, find “ GA4 Set up Assistant” and click on this.

2) On the next screen, you will notice an option to create a new GA4 property, and then another for connecting with an existing GA4 real estate. As we are assuming you happen to be about to start Google Analytics 4, click on ‘Get Started’ and, then, ‘Create a brand new GA4 Property’.

After that, the alter will be complete, and nowadays there are three things you need to think about:

  • your historical information won’ t be in GA4, so you will need to keep the Common Analytics property too to analyze old data;
  • only basic settings will be copied, it means that if you might have customized goals or filter systems, you will need to set them upward in GA4;
  • new measurement functions is going to be added automatically on your GA4 property, such as scrolling, simply clicking outbound links, embedded videos and files downloaded.

So , before Universal Analytics changes to Google Analytics 4 in 2023, it’s highly recommended to have everything accomplished before then, and make better use of your data analysis.

By the way, if you want to know how to improve your data-driven marketing, stick with us plus download our free Rock Content Magazine (which is totally dedicated to this particular subject) right now!

The blog post New Google Analytics Brings Web Plus App Data Together And Measures Video And Downloading appeared very first on Rock and roll Content .

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