Having the right visual strategy for your brand is extremely important, especially when it comes to social media marketing .
Using visuals effectively can not only raise the power of your core marketing message but also create a lot more engagement with your online audiences.
Creating powerful visual marketing materials wasn’t always simple but fortunately, today we have access to several free and premium tools that allow you to quickly create awesome visuals for the brand.
In this blog, we are going to take a look at 9 of the best tools that can take your visible marketing strategy to the next level!
Importance of visual marketing in 2021
To understand the real importance of visible marketing in 2021, you need to take a look at two important stats:
- As much as 81% of people do not pay attention to what they are reading online and usually just skim through content.
- Posts that contain visible elements, such as images and videos, obtain 650% increased engagement when compared to posts that only contain text.
When you element in visual-first social media platforms for example Instagram, it is easy to see why visible content performs better than non-visual content in 2021. With that being said, let’s take a look at the top nine visual marketing tools that you ought to be using today.
9 Top Visual Marketing Tools
The following list contains many different equipment that have different purposes for example image editors, graphic design software, image resizers, etc . They are not ranked in any particular order as they serve different purposes but each of them has something to offer when it comes to visible marketing.
1 . Taggbox Commerce
Taggbox Commerce is a visual and interpersonal commerce platform that helps brands to curate visual content like images and videos from social media platforms in to a gallery, tag products to these visual posts to make all of them shoppable, and publish the particular visual commerce galleries on eCommerce stores.
The tool allows brands to turn their Instagram feed or user-generated articles into shoppable galleries to inspire customers and grow their conversions. There are several visual marketing features within this tool that maximize the visual content impact on customers.
2 . InShot
Creating joining videos is a key component of any visual marketing strategy. InShot is an app that makes the process a bit easier. It is a fairly new video creating and editing app that comes with some powerful features such as the ability to create 360-degree videos which can be shared on social media systems like Instagram.
With InShot, you are able to access basic video modifying features such as splitting or even trimming video clips. You can also mix different video clips, add visible effects, add sounds effects or music, and more.
The only downside along with InShot is that all video clips made by the free version will contain a watermark. To get rid of the watermark, you’ll have to buy the paid version of the app.
PicMonkey is a graphic design tool that comes with some photo editing features, design features, and also a handy collage maker.
While the free edition is great when it comes to just rotating and resizing photos, the particular Royal version offers additional features like templates, backgrounds, tutorials, and more that make the process of developing awesome visuals a bit simpler.
4. Evernote Skitch
If you want to create quick images for social networking, Evernote Skitch can be a quite helpful tool to use. This program is available on iOS plus comes with a free plan. Nevertheless , if you want more powerful features, there exists a premium version available.
Evernote Skitch is not the best app when it comes to creating visuals from scratch but it is really good at quickly editing any type of image or visual on-the-run. The mobile application is also handy if you want to focus on your visual marketing strategy away from home!
To create the very best visual content, it is important to remain up to date with trends and use the features of the social networking platforms to your advantage. For example , Instagram’s carousel feature allows you to publish up to 10 images in a single post.
Among the current trends in visible marketing is to use the carousel feature to the full extent and use multiple images to tell a story in a single post. Obviously, creating graphics that properly line up in an Instagram carousel can be a time-consuming task that needs design skills.
SCRL is an app that can be used to create seamless Instagram carousels. It provides a drag-and-drop interface and you can add pictures, text, colors, and more. You may also choose from a wide range of fonts and use stock images from Unsplash.
Unfortunately, the app happens to be only available on Apple’s App Store and not available for Android customers.
Did you know that infographics are 30 times more likely to be read than a complete article? Infographics definitely enjoy an important role in visible marketing and Piktochart is a great device that helps you create amazing infographics that engage and inform your audiences.
You can get entry to more than 100 different themes and an extensive graphics library that is updated regularly. With Piktochart, you don’t require any design skills to produce attention-grabbing infographics in no time!
Impresso is a handy visible marketing app that provides an easy way to quickly make professional-looking videos for social media. You can upload and use each images and videos with Impresso with regards to creating promo videos to get brands.
One of the best features of Impresso is its huge variety of professional ready-to-go templates that covers hundreds of styles that are designed for all types of businesses. You can also customize the colors plus fonts to create the perfect video that is in line with your brand’s identity. The app also provides dedicated libraries for each images and music.
Lastly, Impresso includes a social share feature that will lets you quickly post your own videos to all major social media platforms. The app happens to be available on Apple’s App Store and possesses in-app purchases for additional features.
If you’re an electronic digital marketer, you have probably already heard about Canva . Canva is an online image design tool that can be used to make visual content of kind of you can think of. It comes with an simple drag-and-drop interface which makes it accessible to people who might not necessarily have graphic design skills.
While the core tool is free to use with some restrictions, Canva also offers premium products like Canva for Work which adds many additional premium features for you to use.
Instagram launched the Instagram Stories feature in 2016. By 2019, Instagram Tales had more than 500 million daily energetic users and it has become a vital visual advertising channel for brands. Made is a dedicated app for creating powerful Instagram Stories for the brand.
The app makes the procedure easy with several free of charge templates, backgrounds, fonts, and filters. Instead of worrying about such things as design, Made allows you to concentrate on the content and the message. Brand new templates are constantly added every month which means you’ll never ever be out of options when it comes to creating beautiful Instagram stories .
Marketing and advertising in an increasingly visual entire world
If we follow the trend that will we’ve been seeing along with social media platforms, it is reasonable to say that most marketing articles in the future will be visual.
Fortunately, creating visual content is a lot easier than ever with the great visible marketing tools available today along with most of them offering free programs!
We hope this blog was helpful in guiding a person towards creating a more powerful visible marketing strategy for your brand.
Guest author: I’m Anne Griffin plus I’m a digital marketer plus technical writer. I’m passionate about exploring and writing about advancement, technology, and digital marketing and advertising trends.
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