nine Ways to Boost Your Email Open up Rates

We’ve all got crowded inboxes — the average professional receives 120+ emails daily. Still, email far and away remains the most preferred method of brand conversation for consumers across generations and industries. For this reason, your email open rate is really a critical piece of your overall marketing RETURN ON INVESTMENT .

Email is the most preferred method of brand communication for consumers across industries and age brackets.

Picture Source: Bluecore

When you’re executing an email marketing campaign (or managing email every day for your company) it can be easy to get laser-focused on content. After all, that’s what matters the majority of, right?


But your e-mail content can’t perform in case no one’s reading this. And no one’s reading this without first opening the emails you send.

So how do you make sure that your email recipients are starting your messages to read the great content inside? That’s exactly what we’ll cover in this article. Within the sections that follow, we will:

  • Go over the basic principles about email open prices
  • Explain how to find and/or calculate your open up rates
  • Stroll through X actionable methods to increase open rates

Let’s get started!

Quick Takeaways

  • Email open rate is determined using the number of successfully delivered emails.

  • Average email open rate is about 20% throughout industries.

  • More than one-third of people decide whether or not to open an email based on the subject line by yourself.

  • It’s critical to follow CAN-SPAM guidelines to avoid the junk mail filter.

  • You can use tactics such as segmentation, personalization, and A/B testing to refine your strategies for better email open up rates.

What is an email open price and why is it important?

Your e-mail open rate is the percent of delivered emails becoming opened by your recipients. Shipped is a key word here — emails that bounce or are undeliverable for another reason will not be included in open price calculations.

Open rate is one of the most commonly utilized metrics by email marketers to evaluate the success of their advertisments. Open rates are important because they indicate whether or not your brand and subject lines are usually catching your audience’s interest in their inboxes.

How to calculate your e-mail open rate

Calculating your email open rate is fairly straightforward. Period total emails opened and divide it by the variety of emails sent minus the ones that bounced.

Email open rate calculation.

Picture Source: Mailbakery

Say, for example , you sent 500 emails, 250 were opened, and 75 bounced. You would calculate: 250 / 500-75. Your email open rate would be 47%.

While average email open rates vary a bit by industry, these people land right around 20% general.

Average email open rate breakdown by industry. Average overall open rate hovers around 20%.

Image Resource: HubSpot

Most email marketing platforms possess built-in tools and reviews you can access to see open up rates by campaign or other factor (for instance, customer segment or e-mail list). You can also look for open up rates by email when you wish quick insight into how your most recent send is doing.

9 ways to boost your email open rates

Create killer issue lines

Your own subject line is perhaps the most important factor of all in whether or not someone opens your email messages. More than one-third of e-mail recipients decide whether or not to spread out an email based on the subject series alone!

So, just how do you write subject ranges that never fail? Here are some quick, easy tips:

  • Personalize issue lines (more on that will later)
  • Put value in your subject lines. Tell recipients how they’ll benefit from opening your email!
  • Be concise. The best-performing subject lines stick to between 6 and 10 words

Email open rates are highest when subject lines are between 6-10 words.

Image Source: SuperOffice

Find the right frequency and cadence

How often should you send emails? What’s the correct cadence to follow? These are two important questions. There is no one right answer, but you can find best practices you can follow to determine what works best for your target audience.

The key is really to test the response of the email audience and adjust until you find the sweet spot.

Here are 3 tips that can help:

  • Be up front and honest about how often you will be sending emails. When folks know what to expect, they’re more unlikely to be surprised (or worse, annoyed) by your emails.

  • Section your lists by engagement level. Your most involved audiences might be happy to receive daily emails (and open up them at a high rate). Other audiences may be happier to receive a weekly or even monthly message.

  • Ask your own audience! You can include a simple survey that asks: “How usually would you like to receive our emails? ” Adjust your strategy based on responses.

Avoid the spam filter

Ah, the dreaded black hole from the spam filter! While it is a good idea to check your spam filter periodically for emails you might be missing, many people never get it done at all.

Quite often, when your emails are hitting the spam folder it’s to get a clear and fixable reason. First and foremost, make sure you’re following CAN-SPAM guidelines. CAN-SPAM is definitely an act that was passed within the early 2000s to prevent people from receiving SPAM.

The image below summarizes CAN-SPAM well.

CAN-SPAM guidelines for email marketers.

Image Source: OptinMonster

Clean up your email lists

Take time to clean up your email lists regularly. Believe it or not, email lists decay at a rate of up to 30% every year. Email messages that were good for one marketing campaign may become outdated before your next one. When you have bad email messages on your list, your jump rate goes up and your e-mail open rate decreases.

Segment your listings

Beyond managing your lists to keep them accurate, e-mail segmentation for a more targeted email technique can be a really effective method to boost open rates. People are more likely to open emails that are hyper-relevant to their interests plus needs. When you segment your own lists, you can deliver distinctively targeted messages that stick out to recipients.

The best way to segment your lists is to ask people what they want to know about when they subscribe to your own email list. When you do, you can filter email addresses automatically onto the lists that make one of the most sense for each subscriber.

Personalize emails

While most email recipients today can recognize automatic personalization, it can still move a long way in catching their attention and getting people to ponder on opening an email. It can be as easy as a first name (i. e. “Michael, we think you’d really enjoy these email marketing guidelines. ”).

Customization can go beyond first names, too. You can personalize in some other ways, such as:

  • Mentioning places and events local to receivers
  • Recommending new content based on past engagement
  • Offering deals based on past purchases plus preferences

Utilize the A/B testing feature

A/B testing (or split testing) in email marketing is the process of experimenting with various versions of the same e-mail to determine what earns the best results. Most email marketing systems offer easy A/B screening features that allow you to do it automatically.

Below you can view that subject lines and CTAs are the most commonly A/B tested items, but elements like send time, articles blocks, images, and layout are also worth testing.

Subject lines and CTAs are the most frequently A/B tested email components. Image Source: litmus

Ask for (and use) feedback

There is no better source of information regarding how your emails are resonating than your target audience themselves. Whether you feel the email open rates are right where they should be or else you know they need to improve, requesting your audience for suggestions can give you great starting factors for refining and optimizing your strategy.

There are a few ways to go about it. You can send a dedicated email with a survey that requests feedback. Another approach is to include a quick question or two at the end of every information (it could be as simple because: “Did you enjoy this email? ”).

When you’re armed with direct comments, you can identify specific issues that are working (like certain topics or subject line styles).

Create awesome content

There are no doubt about it: great articles is the best way to create a truly engaged audience over time — an audience that starts your emails!

Email is a great channel for sharing your blog content along with other important content you want your own audiences to see (and a great opportunity to foster leads ). When you consistently create customer-focused articles that delivers real value and helps your viewers solve their problems, you may be confident people will pay more attention to your emails when they arrive in their inboxes.

Boost your email open up rates with compelling content

Email marketing and content creation are two of the most time consuming priorities for electronic marketers today — but they’re also the most important. The particular team of writers plus SEO experts at Marketing and advertising Insider Group can provide you optimized, ready-to-publish content material every week for a year (or more) so that you can focus on hooking up directly with your audience.

Check out our SEO Blog Creating Service or even schedule a quick consultation with me to learn more!

The post 9 Ways to Enhance your Email Open Rates appeared first upon Marketing Insider Group .

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