Optimizely (Welcome) Named a Leader in 2022 Gartner® Magic Transit theodolite for Content material Marketing Platforms
Optimizely (Welcome) recognized as Leader for fifth consecutive year
NEW YORK, NY – March 22, 2022 – Optimizely (Welcome) , the leading digital encounter platform (DXP) provider, these days announced Gartner has placed the company as a Leader in the 2022 Magic Quadrant meant for Content Marketing Platforms. This is actually the fifth consecutive year that will Optimizely (Welcome) has been positioned highest in the Leaders Quarter based on its completeness associated with vision and ability to carry out. Optimizely acquired Welcome Software in December 2021.
“Modern marketers are empowered to move faster and collaborate better with the joint Optimizely (Welcome) solution. By uniquely connecting the ideation plus creation of content with the particular continuous optimization of how it’s delivered, the platform seamlessly integrates creativity and science, ” said Alex Atzberger, TOP DOG of Optimizely. “Together, we are enabling marketing teams to accelerate business value. We all believe being named an innovator by Gartner in content marketing platforms is validation that our shared mission is being realized in the market. ”
Gartner evaluated eight vendors across Critical Abilities and Optimizely (Welcome) obtained the highest of all vendors across all use cases for your fifth consecutive year. Its highest scoring use situation (4. 56 out of 5) was for complex, distributed content marketing teams because of its strength in content functionality analytics. Optimizely (Welcome) furthermore scored 4. 55 from 5 for B2C Narrative Design and 4. fifty two for B2B Demand Generation.
Optimizely’s positioning as a Leader in this year’s Magic Quadrant for Content material Marketing Platforms comes after the announcement of its acquisition of Welcome Software in December 2021 and on the heels of its recent recognition as a Leader within Gartner Magic Quadrant just for Digital Experience Platforms.
The Optimizely (Welcome) content marketing platform gives groups a full suite of equipment to effectively manage advertising campaigns with complete presence, scale content production plus downstream publishing, and speed up the end-to-end marketing lifecycle – all from a individual, fully-integrated solution. To learn more regarding Optimizely (Welcome)’s Leader position and capabilities, download the full report .
Gartner, Gartner Magic Quarter for Content Marketing Platforms, Nicole Greene, David Millstein, Jeffrey L. Cohen, 16 March 2022
Gartner and Magic Bevel square are registered trademarks from Gartner, Inc. and/or the affiliates in the U. T. and internationally and are applied herein with permission. Practically all rights reserved.
Gartner does not promote any vendor, product or service depicted in our research publications, and does not advise technology users purchase only those vendors together with the highest ratings or various designation. Gartner research guides consist of the opinions of Gartner’ s research lending broker and should not be construed when statements of fact. Gartner disclaims all warranties, indicated or implied, with respect to this kind of research, including any warranties of merchantability or wellness and fitness for a particular purpose.
Available at Optimizely, we’ re on the mission to help people unlock his or her digital potential. With our leading digital experience platform (DXP), we equip teams on the tools and insights they need to create and optimize around new and novel techniques. Now, companies can maneuver with data-driven confidence to create hyper-personalized experiences. Building more experienced solutions has never been simpler. Optimizely’s 900+ partners and 1100+ employees in offices world wide are proud to help more than 9, 000 brands, this includes Toyota, Santander, eBay, KLM and Mazda, enrich the customer lifetime value, raise revenue and grow their very own brands. Learn more at optimizely. com.
Welcome transforms just how marketers run marketing. Is it doesn’t leading marketing orchestration program used by the world’s a lot of ambitious brands to smartly align teams, take the scrubbing out of execution, and demonstrate meaningful results. Only Accepted oﬀers a platform purpose-built for the complexities of modern online marketing that can scale to support the most significant teams in the world. It is a fresh layer of the marketing technologies stack where marketers can also work better together, connect several other martech tools, and have a measurement performance. Welcome unleashes the potential for marketing.
Master why the world’s prominent brands have made Welcome their home for marketing. Visit welcomesoftware. com.
Rachel Teitt Gill
Sr. Overseer, Global Communications