Cease Wasting Money on Advertisements and Start Attracting Audiences with Content Marketing
Advertisements are pricey. While they are the “necessary evil” for any marketing strategy, ads can burn through your entire budget faster than you can say “help! ” Enter: content marketing. Content material marketing is a cost efficient way to get your name in front of leads most likely to convert. By creating and publishing your own content
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A lot of marketers treat the design group like a vending machine – insert copy, press button, get graphic. Content is usually planned through the writer zoom lens, and that’s a big mistake given design is critical in order to content consumption. 
Use this simple jobs-to-be-done framework to ensure the viewers is always front and center when your marketing team generates content. 
Do you approach new marketing tech from a FOMO perspective? You’re not alone. Yet that’s not a good way to go about it. Robert Rose says you need to answer these questions initial.