Past B2Sea: 5 Top Training B2B Marketers Can Learn from Pirate Movies

5 B2B marketing lessons from pirate movies image

5 B2B marketing lessons from pirate movies image Avast, ye scurvy swabs! Nowadays be Talk Like a Buccaneer Day, a holiday for landlubbers and seadogs alike. Ye don’t have to send cards or give gifts — just use your best nautical lingo and don’t forget the ARRRRs! Talk Like a Pirate Day was first celebrated in 1995, but gained popularity online in the 2010s. It’s an excellent opportunity to be a little silly, watch some great movies, and maybe even learn a few tips to guide your B2B marketing and advertising. So batten the hatches, hoist up the mizzenmast, and shiver your timbers: Here are five lessons you can learn from pirate movies.

1 — Treasure Island: Be Different to Be Remembered

Picture you’re making a pirate movie, and your lead pirate shows up on set doing a strange, quasi-Irish accent, complete with outlandish gestures and mannerisms. I’m not talking about Johnny Depp — I’m talking about Robert Newton in Disney’s Cherish Island. Newton’s unconventional performance is the reason the stereotypical ‘pirate accent, ’ and therefore Talk Like a Pirate Day, is available. It’s all there, from the ARRRs to the ye’s plus be’s. I recently had the particular privilege of seeing the wonderfully smart and engaging Sally Hogshead speak about why is a brand memorable. Her tagline: “Different is better than better. ” In other words, don’t just strive to be better than the competition — that’s a neverending battle for dominance. Instead, search for what makes you different, emphasize that difference, embrace this and commit to it. Robert Newton created a timeless archetype because he committed to being different. What could your brand do if you did exactly the same?

2 — Pirates of the Caribbean: Be Entertaining but Useful

Now let’s talk about the other weird pirate along with even more strange affectations: Chief Jack Sparrow. He’s thought to be a joke by most of the team, even if they wouldn’t say so to his face. He or she arrives in port on a sinking ship, walks like he’s more than three bedding to the wind, and greets the world with a befuddled scrunch up your eyes. via GIPHY However , underneath it all, Captain Jack is a heck of a pirate. He’s great with a sword, can think on his feet, plus manages to stay one phase ahead of an entire navy to his blood. Jack isn’t a memorable character because he’s weird. He’s the memorable character because he’s weird and very very proficient at his job. As B2B content becomes more creative, marketers have the opportunity to be unconventional, even a little weird, within their quest to earn attention. But as we do, let us remember what Captain Jack taught us: You can be unconventional, but you have to get the job completed, too.

3 — Muppet Treasure Island: Bring in a Ringer or Two

The Muppets have proven themselves to become versatile performers over the years. They’ve starred in crime capers, sci-fi movies, a gritty reboot, and a very silly sequel to the gritty reboot. But when it came time for you to make Treasure Island, the creative team behind the particular Muppets left nothing in order to chance. They brought in a few heavy hitters to circular out the cast. Billy Connolly kicks things away as Billy Bones, bellowing and chewing scenery. After that Tim Curry’s Long Steve Silver takes the stage and carries the rest of the film. He gets Long John’s menace and charisma perfect — it’s hard to think about Kermit the Frog pulling off the role. via GIPHY B2B content marketers should never go it alone, either. Tapping industry experts and influencers for your content can increase your credibility, broaden your viewers, and create lasting partnerships to generate cool stuff. Our newest B2B influencer marketing report shows just how effective it could be to bring in new sounds to your content.

4 — The Little princess Bride: Use Storytelling Develop a Lasting Brand

There are plenty of wonderful lessons to learn from the Princess Bride, of course. The strength of romantic love, the unbreakable bonds of family love, to never go up towards a Sicilian when life is on the line… it’s an extremely educational movie. For entrepreneurs, however , the most important is the strength of storytelling. The entire film is a story about princesses and princes, wrapped in a story about a grandfather and his grandson. Within the movie, we all get more stories, particularly the legend of the Dread Pirate Roberts. This fearsome, mysterious disguised man is more than a mere mortal; he’s a story. He can live forever, so long as you can find people willing to take up the particular mask, and people to tell the tales of his mighty deeds. via GIPHY In the middle of it, what is a brand but an ongoing story that entrepreneurs tell? If you want to keep your market spellbound, follow the Princess Bride’s lead: Make it a human, cozy, funny, and empathetic story. Tell your audience not just what they already know they like, but what they need to hear too. [bctt tweet=”“If you want to keep your audience spellbound, follow the Princess Bride’s lead: Make it a human, warm, funny, and empathetic story.” — Joshua Nite @NiteWrites” username=”toprank”]

5 — Treasure Planet: Keep Exploring New Horizons

If you obtain tired of old wooden pirate ships sailing the 7 seas, why not take the swashbuckling adventure to outer space? Value Planet takes a classic story and turns it sci-fi, giving Long John Silver precious metal a bionic leg, adding robots and rayguns, plus letting its characters sail on the solar winds. The movie may not be an unassailable classic, but the change of venue unlocked new possibilities for your story and some truly awe-inspiring visuals: If your brand feels trapped telling the same stories over and over again, think of how you can take it to space — or beyond. As long as you keep the empathy plus humanity, your audience will be eager to go on a new air travel of fancy.

Avast World of Possibilities

I get it: Talk Just like a Pirate Day is really silly. But I don’t know a single marketer who couldn’t take advantage of a little more silliness. You don’t have in order to call your co-workers scurvy dogs or landlubbers these days, but take some time to ponder how your brand can be more creative and persuasive. Need help plotting a course to next-level content? Contact us today , me hearties.

The post Beyond B2Sea: 5 Top Lessons B2B Marketers Can Study from Pirate Movies appeared first on B2B Marketing Blog – TopRank® .

Resource: toprankblog. com

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