People Are Spending a Third of Their Day Staring at Mobile Devices. What Does This particular Mean in Marketing Conditions?

Allow me to ask you a question: are you currently reading this article on your phone? If you answered “yes, ” you’re not at all alone. Within 2021, people spent a third of their waking up hours on their phones . That’s a solid 4. 8 hours per day browsing apps, according to the App Annie Condition of Mobile 2022 review.

What does that mean? It means an increase of 30% in use since 2019.

With that info, the question that marketers and managers need to ask is usually: how do we succeed in a mobile-first world where consumers spend an amazing 3. eight trillion hours on mobile devices?

We have some ideas to share.

Comparing numbers from 2019 in order to 2021, it’s possible to find out how users have been acting throughout the years and then think about possible impacts or possibilities that might result from these changes.

Pandemic Blues

First, we need to take into account the changes that happened in 2020 and 2021 due to the COVID-19 pandemic. We’ ve seen an increase within mobile usage because the entire world has been home for, literally, years.

Having gadgets nearer has kept people more connected, not only for enjoyment. It has also influenced the new standards of work.

According to the report, the business keywords many searched for in the iOS App-store in 2021 were related to video conferencing platforms, for example Zoom, Google Meet plus Teams, along with scanner applications.

And, as we’ ve said here before, remote work doesn’ t seem to be something that may disappear with the end of the pandemic . Many mobile device usage habits that emerged with the pandemic may safely continue into 2022 (and beyond).

A Quick Globally Overview

Let’s take a worldwide look at the data report:

With regards to 2021, Brazil and Philippines stand out with results of greater than 5 hours on cellular apps. This is approximately 2 hours more than the last country within the research’s ranking, China, with a little more than 3 hours each day.

The U. S. arrived 10th with 4. two hours per day (an hour a lot more than Americans spend watching TV).

Source: App Annie Intelligence / Note: Google android phones

Social Media, Gen Z . and Trends You Need to Know

In case you are a heavy user of social support systems, you probably noticed the boom that picture and video apps are experiencing . It seems like daily we have a new trend, challenge or viral content coming up on Instagram or TikTok, especially when we look specifically at Gen Z .

And information reinforce that: according to the record, 7 of every 10 minutes spent on mobile was spent on photograph and video apps in 2021.

The recent generation of users (Gen Z) is much more connected and interested in sharing their lives on social media. Young people are responsible for providing a good amount of engagement on picture and video apps, a lot more than other sorts of apps.

Other segments like gaming , finance, and store have also gone through growth within app usage over the last calendar year.

How Relevant Is This in order to Marketers?

Using data on your own marketing strategies can be a great way to find potential problems and opportunities.

People are spending a 3rd of their day staring at a single screen. This means that marketers have got good opportunities (literally) in the palm of their consumer’s hands.

But , for that to bring a person results, it’s necessary to understand a way to make the deliberate usage of mobile devices a direct channel linking their audience, from enjoyment to business.

Having a mobile-friendly website is no longer enough. It’ s the bare minimum for virtually any brand. People’ s attention to their phones is huge but also disputed. Getting their own eyes on your brand may not be such a simple job.

But we have a few tips to help you with that.

Think of Brand new Channels

An important point inside a marketing strategy is understanding the channels your audience is in. It has been clear that mobile utilization has increased a lot globally. Or else exploring digital channels extremely deeply, this has been almost a must lately.

Is it really worth running an App?

If your business runs an application, you might be closer than you believe to your audience. Apps are good for collecting data about customers, which can help in developing more specific strategies. There is also the benefit of mobile apps sending push notifications and offers in real-time, increasing the chance of interactions.

But beware: it’ s simply no use creating an app without any purpose. People are very selective with the apps that will compete for their cell phone memory space.

Yes, having an app can indeed be a fantastic technique. But it’ s expensive, nor is it easy. To become worth it, it must, to begin with, make sense with your brand, and more important, have an extremely relevant objective and meaning for the audience.

Collecting Data Is nearly Like Collecting Pieces of Gold

Having a deep knowledge of your own audience’s data is also essential for marketing strategies.

But you ought to know from the beginning that this mission in the mobile world is not that easy, especially after Apple’ s update that requests user authorization to access app-related data for tracking the user or the device.

When we say that gathering data is like collecting precious metal, it’ s because it’ s true: it’s probably the most important resources for marketers today, and it needs to be deserved (you can’ t simply “ take” someone’ s data—that person needs to give permission for your brand to use it in strategies).

Plus mastering it can, in fact , mean gold for your company.

So , the more information you have regarding your audience and marketplace, the bigger your chances of success for the marketing plans, as you can create specific actions based on your customers’ needs and interests.

For instance, the report shows that young people use great example of such a lot! In this case, if you are looking just for ways to reach young people, social networking is a great channel.

Don’t Fall under Boring Static Text

Keep in mind that people are more and more interested in photo and video content. While developing content, try to bring in attention with quality plus creative images and videos, so you can get your audience more engaged.

Interactive content is another way to keep your target audience engaged with beautiful pieces that will stand out from others, as you collect first-party data on each click.

A good example of this is TikTok growing 75% on the YoY rates. The styles promoted through the app throughout the pandemic were almost like finding a new hobby.

Whether you are just watching, dancing, or performing other challenges in front of your own mobile camera, a TikTok trend probably caught your attention (and your customers) at some point during the last few months, because of its format.

Go Interpersonal, Go Far!

Since social media marketing is growing a lot, plenty of possibilities emerge as well. Organic methods are evergreen actions that bring results and, if you want to give them a boost for new markets, for example , you can invest in paid initiatives. Most of the social channels currently work with this probability.

Also, there are new players on these channels, getting influence marketing to the stage.

Digital Influencers are very present upon Instagram and TikTok and may be an important tool pertaining to delivering brand awareness, releasing products or services, entering new markets and promoting various advertising initiatives in specific sections.

Creators are closer to the public and have the power to reach throngs with good engagement prices. If your brand is aiming to expand any of the mentioned subjects, it can be nice to track people who are referenced in your niche and consider inviting them to acquire you.

Have You Ever Played This?

Right after interactive content can be gaming. This non-traditional channel, if well explored, might help you achieve good results within your marketing actions.

According to the report, in 2021, $116 billion dollars (USD) was spent on video gaming worldwide. If these folks spend this much on games, the reason why wouldn’t they invest in your product or service?

With games, you also have the possibility to partner with the developer brand or release ads for the free variations.

After the Storm, There Might Be the Rainbow

We came up with some perspectives on some endeavours that can be applied according to the data that App Annie’s Stage of Mobile 2022 report collected.

The report includes a wide range of rich information that can turn into great insights for most types of businesses. So maintain your eyes on the data and think of the possibilities you can take advantage of.

To sum up, whenever a new huge change occurs in the market, attempt to imagine which strategies your own brand can apply that will have a positive impact on your own brand and go well with the brand new opportunities that might appear.

And also to always stay on top of the major research and trends regarding the digital marketing universe (and to learn how to use this information to benefit your brand), be sure to subscribe to our newsletter below.

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