Perfecting Your Digital Call-To-Action (With Examples! )

digital call to action

Your content and on the internet presence isn’t worth a lot without a strong digital call-to-action.

Let’s encounter it, a digital call-to-action is essential if you want your audience to take the next step. Imagine a potential customer reaches your homepage while browsing solutions to their difficulties and has nothing to click on urging them further down the sales funnel…

Your call-to-action has a direct effect on your conversion rates. No matter what stage in the sales funnel your audience might be at, there are always a way to urge your viewers further along.

In this post we’ll jump into the digital call-to-action, how to perfect it and show a few real-life examples of killer electronic CTA’s.

Quick Takeaways:

  • A strong digital call-to-action can directly affect your own lead generation efforts and conversions.
  • Follow key best practices whenever developing your digital CTA, like emotional language, format and creativity.
  • Always be certain to test different versions of your CTA, because Rome was not built in a day!

Breaking Down the Call-To-Action (CTA)

You likely see a electronic call-to-action every hour throughout your day. From your daily function to your social networking life, CTAs are everywhere.

The basic premise of a call-to-action is encouraging users to take the next step and “Download right now, ” “Gain Access, ” “Sign-up, ” “Contact Us, ” etc . It directly connects sales to advertising.

A good CTA has three things to accomplish:

  1. Offer clarity on your content
  2. Give your consumer or reader direction about what to do next (i. electronic. push them down that sales channel! )
  3. Show results

If you want people to take those next step — and exactly who doesn’t — you’ll need to optimize your digital call-to-action . Concern not, we have some insider tips to help.

Mastering Your Digital CTA

First, go previous what’s overdone and give up being boring . The market (and internet in general) is completely oversaturated, so if you want your content, product or service to stand out, you need to proceed the extra mile. Here are some steps to decide to use inspire your CTA’s.

1 . Use solid language and evoke feelings

No, Really dont mean expletives – except if that’s the space you’re in!

Jokes aside, the language you include in your own CTA makes a big difference. Substitute vanilla phrases like ‘contact us’ with ‘contact us today for X limited time offer! ’

FOMO is a real factor, and people in the professional planet are not immune. Offer them something they can’t resist. The more urgent the better.

Amazon and other ecommerce and B2C companies do that really well (a little too well if you ask my bank account) when you have an item in your cart. They tell you just how many items they have got in stock and, easily, how many more people have said-item in their cart.

create urgency with your cta

Image Source: Medium. com

2 . Make your CTA be noticeable

Your CTA won’t accomplish anything if your potential customer doesn’t even observe it.

Make your CTA stand out through the use of contrasting colors and white-colored space on your website. We all use a two column blog page with CTA’s on the right hand side at MIG. Make your CTA a button so it is loud and clear.

If you’re looking to include a call-to-action in your blog posts – and you ought to be – make sure this stands out from the rest of your text. You could choose a various font color, bold the written text, italicize it or move crazy and do all three. (Spoiler alert: check out our own final words for an instance. )

3. Keep it brief

You’re trying to catch your own viewers attention, and human attention spans have depleted to that of a goldfish, therefore don’t try to do a lot of. Short CTA’s are more likely to spark interest.

Brief CTA’s also leave more for your viewer to wonder about. What is the limited time provide in the button? This is when the FOMO comes into play again and they also just can’t help yet click!

4. Personalize your CTA

Personalize your CTA’s where you can to maximize results. The most obvious example of this is within your emails.

When you have the data to use someone’ s first name, job title, or industry, you should. You don’t have to include it all the time, and you shouldn’t. That would be kind of like going on a date where the person read online that making use of your first name in every phrase will make you like them a lot more. It’s weird and irritating.

Personalized CTA’s are well worth it though. Research from HubSpot has shown that a personalized CTA’s perform 202% better than a basic one. This personalization can come in many forms. Use the data you have, through user location, to work title, to their place in the sales funnel.

5. Test, test, check!

You won’t perfect your CTA in your first try. One option is to go the traditional path and use A/B assessment to analyze results from different CTA’s. Play around with different phrasing, offers and formats.

Artificial intelligence is also making its way onto the testing scene. Automation can take the uncertainty out of the classic A/B tactic. Plsu, you can test many more combinations of factors compared to traditional A/B.

Image Source: Develop AI

No matter what tactic you take, a CTA is absolutely nothing without testing. You’ll find out the true potential of your call-to-action without trying a few various formats.

Best Call-To-Action Examples

To start, let’s look at landing pages with crazy-good CTAs.


spotify call to action, bold and contrasting colors

Spotify literally uses five content (and short ones! ) to describe what you’re registering for.

Not only do they provide their premium service at no cost (first thing and strongly! ) but they provide an simple button to get started, as well as more information about their plans and exactly what you’d be registering for.

The enticing offer of one free 30 days evokes emotion, because who would like to miss out on something that’s totally free?! The “get started” key design is bolder plus darker than the ‘view plans’ option, which is no chance either. The contrasting shades draw your attention.


netflix call to action

Netflix requires a similar approach. The copy is short, sweet, plus addresses any potential problems. Watch anywhere. Cancel anytime.

The largest textual content on their site leaves more to the viewer’ s imagination as well. What’ s the ‘more’ in “and more”? Well, you won’t understand until you sign up! They also make use of a standout red button having an arrow to depict action.


drop box dual call to action

Dropbox thinks a bit out of the box with their homepage CTA. And they give two options for their call-to-action.

Their homepage features a carousel CTA. The first of the two urges you to “get started” and excites you with solving your organizational and productivity problems. The next CTA in the carousel gives a bit more detail to what they do, in an aesthetically pleasing tautogram. The button at the bottom offers to give more explanation on the software, inching a potential audience further down the sales channel.


QuickBooks is another case for a dual call-to-action. Clearly, they’re using their sale of 50% for a “limited time” to spark a feeling of urgency. (Spoiler alert: this particular offer has been in place for years! )

Like a viewer, you also have the chance to try the software for free for 30 days, and we all love free of charge stuff!

Beneath their CTA, the Quickbooks team offers more information on the platform and what they do, therefore even if a visitor scrolls, they’re being exposed to more information.


slack call to action

Slack can be another company that hits a person with a double-whammy. There’s the option to try their platform for free, but then there’s the lighter, higher contrast button that will urges you to go directly for the sign up! Even better, their sign up button has the Google icon, something everyone will recognize.


Are you looking for a new vacation home or are you looking for an escape? VRBO evokes emotion within their CTA, describing your next journey as an escape to discover.

For some people that might indicate a beach vacation and for others it means a trip to the mountains. VRBO has it many, and that’s kind of the point.


divvyhq content calendar software

DivvyHQ is in a competitive space. Their content planning tool has a unique value: the personalization. That can be hard to put into words. To fix that? Divvy features a ‘request a demo’ CTA on their homepage. If you don’t have time for a demonstration, there’s a video you can watch rather.

This is a great CTA for visitors at the top of the sales funnel. Maybe they’re browsing different systems, toying with the idea of investing in one. A demo provides a personalized experience with the company. When they aren’t quite that far in their journey, the video instance will suffice.

Divvy also has a banner at the top of their page that is ever-present while you scroll, featuring a ‘try it for free’ call to action in a bright, different, orange button. So , these people really hit all the represents.


Run by a group of 20-somethings in Austin, TX, Waterboy is among the latest and greatest innovations in hangover cures. And an industry that hitches alone on over-drinking, you can have just a little fun.

Waterboy gets creative with their CTA, speaking directly to its largest market, other 20-somethings. Style Z is all about the vibe, so their emotional draw is on point. Their particular action button says “shop the drop! ”, a fun way to say ‘check away our latest inventory. ’

The banner at the top of their page also provides a deal: free delivery on orders over $40. There’s that golden ticket word again!


televerde call to action

Televerde gets tech savvy with their homepage CTA, placed underneath a live motion back laid picture. Again, we see the banner ad at the top with a contact switch, but more important is their particular ‘request a consultation’ high contrast, bright blue switch.

This is one more example of a company that offers highly personalized solutions . Televerde uses information, technology and people to provide improved demand generation across marketing and advertising, sales and customer experience. Because of all these moving items, a consultation is the most effective method to snag a lead who is browsing the market.


intermedia call center call to action

Intermedia specializes in impair communications. Their claim to popularity is their organization of several different types of communication on one system to enhance productivity . And they get that point across on their website with the large, high comparison, bright text.

Their CTA button stands apart as well, urging viewers to find out more. This again is targeting those top of the funnel web browsers who are considering a solution to a problem they’ve been dealing with.


This relatively fresh-to-the-scene make-up brand, Glossier , also has some enjoyable with their CTA. Their pop-up is the first thing you see when you attend their page and functions an intriguing image (especially for make-up lovers, I am talking about look at that eyeshadow! ) in addition to symbols to keep the text fascinating.

The play on words ‘let’s make use of this to your inbox’ is a enjoyable way of getting a visitor’ s email address. Plus the company excites you with an insider scoop when you sign up.

ActualTech Media

actualtech media content syndication call to action

ActualTech Media is taking the content syndication world by storm, redefining what it means to syndicate content for leads generation in the technology sector.

Their unique take on lead generation leaves a lot to be learned by potential customers. Their homepage CTA is certainly aimed towards top of the channel prospects who are going to would like to get educated.

ActualTech places an emphasis on their particular homepage that they drive network marketing leads ‘that actually buy. ’ Here are their top three areas of expertise in bright, contrasting buttons. Click on each to be taken to well-designed landing web pages chock-full of easily digestible information.


Optimizely’s CTA has 2 goals: send prospective customers a free introduction video explaining their A/B assessment software , and get their particular contact information.

The homepage gets right to the point – check out their own A/B testing software! The bright white column on the correct simply asks, ‘where may we send a link to the free video? ’ Optimizely kills two birds along with one stone. They reach send top of the funnel potential clients more information about their tool all while adding them to their own contact list.


RevBoss is all about delivering outbound leads for their clients. Their particular homepage cuts straight to the point: “We’ll drive the qualified prospects. You close the offers. ”

The next line features an interactive slogan where ‘RevBoss helps’ is followed by an array of various industries. They help growth start-ups, marketing agencies, SaaS companies and more.

Their call-to-action button for any consultation is their many prominent, promising a individualized experience. Viewers can also leap right to the point and ‘get started’ depending on where they are at in their journey.


contractlogix contract management software

The contract administration software will not disappoint when it comes to homepage CTA design. Contractlogix emphasizes their particular main message: above all else they’re data driven. The graph to the right slides into display the different aspects of their platform while two buttons at the bottom catch a viewer’ s attention.

Prospective customers can learn more about system on their website or, when they’re a bit further down the funnel, they can request a demo. The demo demand button is also ever-present within the top right corner of the page as your scroll inside a bright orange box.

Practice Makes Perfect

In conclusion, the one surefire way to perfect your own digital call-to-action (or any CTA) is to practice!

Do yourself a favour and start testing your CTAs. What language prompts users to take action? Which colors tend to be more eye-catching? Are moving graphics helping or hurting your own case?

Don’t forget, your call-to-action doesn’t only exist on your homepage or even in a banner ad . If you’re utilizing content marketing (which you should be) each and every blog presents itself an additional opportunity for a CTA. We’re about to hit you along with one right now…

Digital CTA’s could make or break your lead generation and conversion efforts. And the more people that get sent to your page, the more chance you have to convert prospects plus close deals.

The best way to get visitors to your website: optimize your website for search ! Possessing a strong content material marketing strategy is the greatest way to get eyes over the digital CTA’s you just proved helpful so hard to perfect.

Do you need help increasing visitors with your blog? Check out our SEO Blog Writing Services or even schedule a free consultation for more information about how we can help!

The blog post Perfecting Your own Digital Call-To-Action (With Illustrations! ) appeared first on Marketing Insider Group .

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