Quora and Reddit: Powerhouses regarding SEO and marketing within 2021

30-second summary:

  • Reddit will be the seventh most popular website in america while Quora has a DOCTOR of 91
  • These factors make for great opportunities to build your brand’s on-line presence and enhance your E-A-T standing
  • This comprehensive guide helps you make the most of Quora and Reddit advertising

Get ready to take advantage of the resources that two-third of marketers plus SEO specialists miss out on . We’re talking about Quora plus Reddit Marketing and you’re about to know how they can bring plenty of value to your business.

Raising brand understanding, driving traffic, and diversifying your hyperlink profile with useful backlinks – all of that is more than feasible using the right, out-of-the-box approach.

Let’ s jump right in and take a look at the pros, cons, and almost everything in-between concerning the promotion of your website on Reddit and Quora.

Content created in partnership with Crowdo .

Why is these two solid platforms meant for SEO and marketing?

According to Alexa , Reddit may be the seventh most popular website in the US, surpassing even Wikipedia. It’ s a community-based system with 130K+ niche-based subreddits brimming with highly active users.

Reddit and Quora DR

Although different from Reddit in terms of structure, Quora will be equally worthy of marketers’ attention. It’ s a Q& A platform with a DR of 91, making it a very trustworthy resource, frequently proven in SERP .

Both platforms have strict moderation and high content specifications, which means no spamming or even self-promotion is allowed. Google is known to favor links from clean unspammed resources, this is why backlinks from either of these platforms will be useful for your backlink portfolio.

Apart from that, expanding your brand’ s online presence is crucial for the EAT Google algorithm . This is aimed to provide users along with relevant, and useful info.

This is where Quora answers and Reddit comments and posts come into enjoy. Submitting helpful and useful answers can get you far within your promotion strategy, but let’s first start with some theory.

Are backlinks from Reddit and Quora helpful for SEO?

Numerous SEO specialists don’ to consider Quora and Reddit viable sources for link-building because the backlinks coming from these types of platforms are nofollow.

Taking into account the misconception about the uselessness of nofollow links – nofollow means no-good for them.

This misconception is easy in order to up:

  1. Your backlink profile looks suspicious to Google and other search engines if it contains dofollow links exclusively. Diluting this with good nofollow links allows creating an organic-looking and diversified link profile.
  2. Google perceives nofollow links because “ hints, ” which means they still have a positive effect on your advertising. Even Google’ s Steve Mueller confirmed it, just take a look at the tweet beneath.

John Mu on backlink building on Quora

How to get the most out of Quora: A step by step guide

1 . Create a well-thought-out user profile

A thorough and properly formatted user profile is essential meant for Quora. Your profile ought to look trustworthy for your solutions to be considered valuable plus included in the feed. Here are some factors you need to include:

  • Fill out the “ About me” area with details about you and your occupation. Don’ t shy away from going into information if it can truly advantage your credibility as an specialist. But keep in mind that only 50-character-worth of text, including your name, will be shown above your own answers. So make sure you make them count.
  • List your fields of expertise by choosing them from the “ Knows About” section. Expert replies are deemed a lot more valuable by the Quora formula, which in turn increases the chance that the answers will get into the give food to and won’ t end up being collapsed.
  • Link your social media balances in the Configurations section. Verified social media balances add trustworthiness and make it easier to connect with you.
  • Add credentials

You can either copy them from your LinkedIn profile or even fill them out and add some more info. “ Credentials” is the part of your user profile where you can add links to your portfolio, info about previous companies you worked for, your own educational background – anything that can make people believe that you happen to be indeed an expert in your field.

  • Upload a clear and friendly photo of yourself

Single profiles with a photo instill more trust and are more relatable for other users. Try to avoid funky pictures or graphics.

Building a profile on Quora

2 . Find suitable, niche-related questions

Now that your profile is all setup and looks good, it’ s time to get down to business and find relevant queries to showcase the experience and skills you’ ve mentioned.

Begin with outlining some keywords, relevant to your niche. You can either do it yourself or you can use a keywords generator tool like SEMRush or Ahrefs.

You can either choose questions with the most views because they’ re shown in the feed and get a lot of attention or even go for unanswered questions and score a higher chance to get in the top spot.

Finding Q&As in Quora

several. Write informative, source-rich, useful answers

Your own answers on Quora should be informative and answer the question directly – include data, references, graphics, and other media that can help illustrate your factors and give a better insight into the subject you’ re covering.

The Quora algorithm filters out irrelevant answers plus collapses them. The more specialist and in-depth your answer is, the higher the chance it gets shown in the feed and won’ t obtain collapsed.

When it comes to length of the answer – brief answers usually don’ t look authoritative and insightful. The optimal length of your solution should be between 1500 – 2000 characters, at least that’s what we think at Crowdo .

4. Format your own answers in an appealing way

Formatting your answer is essential for making it look professional and easy to understand. No matter how much effort you’ ve poured into your answer and prior research – if you submit a wall of text, it won’ t do.

Answers like these don’ t get enough upvotes and are also mostly ignored by the audiences. Use all formatting indicates necessary to make your solution as appealing as possible: topic points, appropriate headings, rates – all of it will help your text look clear, appealing, and comprehensible.

5. If you use someone else’ s content – reveal the source

Plagiarism is a big no-no upon Quora, and it might get you banned. If you use someone else’ s content to emphasize/illustrate/prove your point – always show the source.

6. Link to your website naturally

Although Quora enables self-promotion, it doesn’ to mean that you can blatantly mistreatment it. Clickbait titles are frowned upon on Quora, and the same goes for apparent begging for clicks, such as “ Check out my awesome website! ”.

The link to your website must be organically inserted in the text plus correspond to the context.

For instance, you can existing it as something that provides additional in-depth information: “ This detailed overview of greatest digital marketing practices might come in handy to you. ”

7. Use respected sources to enrich and add authority to your answer

Answers with a one link to your website look suspiciously promotional and don’ to instill trust. Try which includes other topic-related, helpful hyperlinks from reputable and authoritative sources like Wikipedia, Reddit, YouTube, or others.

It will add a expert touch to your answer and increase its value for the reader.

Using authoritative sources

How to avoid collapsed answers?

Sometimes, even if you followed the Quora guidelines to the letter, your answer might get collapsed.

collapsed answers

The reasons may vary, from a mistake in the algorithm that can be fixed by writing a support ticket to a mistake on your part. Let’ s take a peek at the most common reasons why answers get collapsed:

Your user profile is lacking dependability

If you haven’ t indicated your field of expertise, skipped the credentials and bio explanation, the Quora algorithm might deem you unfit in order to answer certain questions because of the lack of trustworthiness of your user profile.

Your answers aren’ t helpful to the author of the question

Make sure you clearly state the solution to the question.

Posting long text wall space containing no definitive answer and brimming with irrelevant hyperlinks helps no one.

You’ re overlinking

A common mistake the who only start working along with Quora is to write as much replies as possible and put all the links they can think about in their answers.

You have to establish yourself like a trustworthy contributor first, display your expertise and only after that strategically insert links into your replies. Start with writing over 20 helpful and informative answers without any links.

Your answers are lacking connection from other users

If the Quora algorithm picks up that your answers have no feedback or upvotes, it may consider them unworthy of showing and collapse them.

The ideal way would be to try to benefit the readers as much as possible and get this social grip organically.

The rather “grey” way will be to use other Quora single profiles to upvote your answer and increase the view count number.

The strategy you choose is completely up to you.

Product/service promotion upon Reddit: All about Reddiquette and Karma

Being a community-based platform, Reddit pushes you to come to the target audience and pour actual value into the content you generate and share. On Reddit, you should be a part of the community if you want to succeed.

Before distributing anything, you need to “ get the feel” of what every community is about and tailor the content you contribute to take line with the customs of each and every subreddit.


An excellent way to start your marketing campaign on Reddit would be to learn its basic rules, aka Reddiquette . Let’ s have a quick look at the main ones:

  • Don’ t rush to distribute – Easy does it

Reddit criteria and moderators take into account your profile’ s age plus authority, aka Karma (more on this later). If you hurry to post right after you signed up and haven’ t actually researched the subreddit you’ d like to post on – it’ s a sure bet that your submit will be removed.

  • Never beg meant for upvotes

Upvotes and downvotes are used on Reddit to show gratitude or displeasure with posts or comments. Submissions with all the highest upvote score rise to the top and may even reach front side page – the ultimate goal of Reddit. Begging for upvotes is rightfully considered to be a “big no”.

  • Don’t rely on reposting

Reposting is a common bane on Reddit and consists of sharing the content of any type, pictures, gifs, videos formerly shared by the original poster on another subreddit. Basically, it’ s stealing to get upvotes.

In some cases, the content is reposted to multiple subreddits in case it’ s extremely important for those, and the more people see it, the better. But in the vast majority of cases, it’ s a deceitful way of obtaining Karma factors.

  • Don’ t spam with worthless comments

Comments in threads really are a perfect place to help the particular OP (original poster), provide advice, joke around, offer some tips. Users discuss links and provide valuable insights here.

You may use the comment section to your advantage and write helpful solutions with a link to your website.

However…sometimes people simply share the link. Comments like these are immensely annoying and bring no value to the discussion. They are typically removed by moderators and will likely lead to a shadowban (more on that in a bit).


Karma is a Redditor’ s score determined by the amount of upvotes against downvotes their own posts and comments received. In other words, Karma is essentially the particular reflection of the user’ h reputation and a trustworthiness indication.

Some subreddits don’ t allow submitting content if one’ t Karma score is reduced. That’ s why it’ s crucial to spend some time browsing the subreddits, understanding the guidelines, types of content welcomed in each of your target areas, and contributing helpful plus interesting content.

It’ s a common mistake among new users in order to rush into posting without Karma and include links in addition to that. If you do that, there’ s i9000 a very high chance that the post won’ t pass the moderation and will be erased.

And here comes the shadowbanning that we mentioned earlier. It implies that the particular posts you submit are usually visible only to you. Shadowban is used to filter out promotional posts and comments that are made solely for self-advertising purposes.

Marketing and advertising on Reddit: Some ground rules

Keep in mind that every subreddit is a close-knit neighborhood protective of its habits, guidelines, and culture. The one thing areas have in common is the total hatred towards those in whose sole purpose is self-promotion.

Imagine this as a gathering of close friends discussing things they such as, and that one guy abruptly starts to preach about a few irrelevant business and its benefits. It’ ll obviously irritate everyone and get your profile banned.

Let’ s take a look at how to approach advertising on Reddit the right way:

  • Grow your Karma by submitting useful content

The ins and outs of every subreddit and contribute content people from the subreddit like to see. The greater engaging, useful content you post, the more Karma you’ ll generate.

The sure-bet subreddits to develop your Karma are r/aww – for cute pictures of animals (no a single downvotes these), r/AskReddit – where you can ask literally regarding anything and everything, or r/explainlikeimfive/ – a helpful and pleasant community that rarely downvotes even the most absurd queries.

Remember that your submission history is visible to everyone, and some Redditors allow it to be their point to go through the entire submission history of the person to find out if there’ s the hint of them being an marketer.

  • Once again, don’t go crazy with placing links

It’ s not really a commonly known fact, yet only one in ten of your submissions can contain a url to look natural and be accepted – the rest should be contributed without any links, be it content or comments.

This ratio is directed at making you contribute more than you take, keeping the benefit of the community above all else. If you exceed this particular ratio, you’ ll be immediately suspected of self-promotion and get a shadowban.

Long story brief, be a friendly neighbor rather than a salesperson.

Avoid excessive linking


Marketing on Quora and Reddit takes a lot of time and energy, but the benefits for SEARCH ENGINE OPTIMIZATION (in terms of increased traffic to your website and backlink portfolio diversification), brand awareness, and ultimately sales improve are equally impressive.

Given the extent of work, competence, plus resources needed for successful marketing on these platforms, also experienced marketers leave this task to experienced professionals such as Crowdo , who offer a standalone Quora and Reddit Promotion Service .

That being said, hopefully, you’ve just discovered two unexplored marketing channels and got a hint of how in order to approach them wisely!

The post Quora and Reddit: Powerhouses for SEO and marketing in 2021 appeared first on Search Engine Watch .

Source: searchenginewatch. com

Leave a Comment

Your email address will not be published. Required fields are marked *

Add Comment *

Name *

Email *