Over the past weeks, I got a lot of messages from our subscribers and blog readers that they want more methods for content creation. Many of you appear to struggle to create enough content material for your blog AND your social media channels. I promised to offer you some tips on how you can fill the need for content. One idea is repurposing content from the blog and other channels meant for various outlets.
These days I am writing about how you can re-utilize content and content ideas that you already used to assist you to create more content without having going crazy. Repurposing content can be a huge time-saver and keep you from running away from ideas for all your channels.
What is repurposing content?
When we are talking about repurposing content we all mean taking your existing content material and using it to create the new content for numerous channels. Repurposing content range from
- Improvements to old and dull content
- Splitting up long-form content into bits for other channels
- Stringing several content together to a more extensive piece
- Re-writing a topic to share it inside a new outlet (for example as a guest post)
You can repurpose your existing content in to new blog posts. But you can furthermore repurpose blog posts into social media marketing posts or even create e-books or courses from it.
There are also options to repurpose social media updates into blog posts.
Advantages of repurposing content
Repurposing content can bring brand new life and new visitors content that you already have and that aged over time. This new content is often much better than content that you create the first time. You learned more, data offers you insights into your audience’ h needs and comments offer ideas of what you can also add to your content. This all of the gives you the chance to create much better content.
You save a lot of time if you repurpose articles – you already know the topic, you have resources you can use.
Repurposing content also allows you to reach a new audience along with content you already used.
In essence, repurposing content is about getting more out of the content you already created.
“You don’t have to create content material day in and day out. You just have to work on obtaining the content you already have within the hands of more individuals. ”
Which content should you think about for repurposing?
Not every piece of content you have is suited for repurposing. A few content like news content has seen its ideal and may simply not be worth the effort to turn it right into a new piece of content.
Here is the best articles that you should be looking for when you are thinking about repurposing content:
- Evergreen content material
- Content your audience likes
- Articles that needs an update
- content that dropped some power
“Content repurposing doesn’t just mean that a person reuse an old piece of content material again and again. True repurposing requires that we alter it to be able to fresh and appealing to a brand new audience. ”
Garrett Moon, Coschedule
27 Suggestions for repurposing content
#1 Collect a couple of Old Blog Posts in a New Post
You can create a roundup or collection post from your old blogposts.
For instance, if you have already written a couple of articles on one topic, you can build a new post: “All you should know about THIS TOPIC. ”
Do you need an example? I did a collection of suggestions for Twitter marketing in this post .
#2 Turn a short tip in to a full blog post
Sometimes you mention a well known fact or tip in a article that could easily be a full blog post. For instance, you can take one aspect from a list post and write a full post on this point.
The is a listing of features and also a blog post for an important feature as I have done in these 2 posts.
#3 Create a more in-depth new post
All of us evolve and mature since bloggers. Even if we are experts in our niche, we nevertheless learn more. And we are often in a position to write a longer, more in-depth post after a couple of years even though we already covered the subject a couple of years ago.
Then it is a good idea to possibly create a new post to the topic or take the previous post and give it a thorough update. If you update your own post significantly, make sure that you re-publish it to show Google this is a new post and deserves to be treated as a result in Google Search. You can find out more about the value of updating old posts here .
#4 Switch a webinar into a movie tutorial
Training calls are a ton of function because in most cases, you have to generate the slides and focus on the topic. If you do this work for a single webinar that may be some really good effort wasted.
Why not use the slides as well as your text outline and create a video tutorial from it. You may even have the ability to use your webinar replay for this. However , if you try to sell in the webinar and do not want to modify the video, you can simply use the training part of the webinar, record a new video, and easily make a video tutorial from it.
#5 Turn much more several blog posts into a tutorial
As you can make a roundup post, you can also make use of several content pieces and chain them together in one bigger piece of content. This can be a instruction, an ebook, or white paper – depending on the blog posts you use.
#6 Turn a list post into a Slideshare presentation
Slideshare has some traffic power. By creating a presentation that you could share on SlideShare, a person earn the right to hyperlink back to the original blog post. In this way you get additional attention to your post – and can accessibility a new audience on SlideShare.
#7 Turn internal data into a case study
If you have some data that is of interest for your audience, either from a social media marketing project, a customer project or even analytics data, you can use this particular data to create a case study or even Whitepaper.
You can also use the case study or whitepaper as a lead magnet to earn more subscribers.
#8 Turn a Webinar presentation or slip deck into a Slideshare
Creating slides is definitely eating up some time. If you already created slides for webinar or a presentation you should consider repurposing them into a SlideShare presentation to earn a lot more attention from a new market.
#9 Change interviews into a whitepaper
Many bloggers conduct interviews. These interviews bring expert advice on your blog plus have a ton of marketing power in themselves . If you have some expert interviews you can change them into a whitepaper.
We have done so along with interviews around SEO that we published on our former submitting platform. We took all the best advice from the interviews and released them as a Whitepaper known as “The Experts Guide To On the web Marketing” – it was a huge success.
#10 Turn interviews into a specialist guide ebook
If you have some interviews that offer actionable advice for your market you can also consider publishing guidance from these interviews in an Expert Guide ebook.
#11 Turn a Quora Answer into a blog post
Are you active on Quora? If you are answering questions, you may use your answers from Quora and turn them into a brand new blog post.
Often we invest a ton of period into the answers we give in forums or on Quora. These answers are a grat starting point for your next superb blog post post.
#12 Turn a Quora Query AND answers into a article
You can also request a question on Quora. In case you get some interesting answers this can also make a great post.
#13 Turn a Slideshow into an Infographic
Use (part of) your slides to easily create an Infographic. Infographics have tremendous advertising power. With slides and the right tool you can create your own.
#14 Turn a List Posting into an Infographic
Most listing posts can easily be turned into an infographic. Choose a template out of your favorite graphics tool plus fill in the list items.
I did that for a number of of our list posts – here is a good example .
#15 Turn Statistics into social networking posts
In case you mention some statistics in your blog posts you can easily create images for them. These are great within the post – and they are great social media content.
#16 Turn the blog post into a tip e-zine
Yes, you are able to share your blog posts in your newsletter. A short teaser text and a link will often do.
However , you can also take some tips from your blog posts and send them as standalone tips – with or without the link to the post.
#17 Convert a blog post into a podcast
If you have a number of content formats on your blog, you can easily use the same topics in various formats. Sure, you need to rewrite the text according to your articles format – but the simple idea of the content can be reused.
#18 Turn a article into an idea pin upon Pinterest
Idea pins are new upon Pinterest (as of summer 2021. ) They are a chapter of images or short videos that have a special file format. On mobile, Idea Hooks show on top of the feed as Instagram stories. Idea pins stay active on Pinterest – in contrast to Instagram Tales that vanish after 24 hours.
Idea pins get a ton of achieve and views and can greatly help to push your Pinterest success. List posts plus short tips are great to repurpose as an idea pin number.
#19 Convert a blog post or a number of blog posts into an e-book
One article may not be enough to create a good ebook from it. You need to think about adding some value such as images, takeaways, quotes, and further tips.
A few blog posts may be better suited to turn them into an ebook. One blog post for one chapter of the ebook.
#20 Turn a blog post into a lead magnets
A article that solves a problem or answers a question can easily turn into a lead magnet. Create a pdf file that your future subscribers can download in exchange for their email address. This can also work as a content material upgrade – you may want to give a couple of extra tips to associated with lead magnet extra useful.
#21 Switch an old ebook into a guide magnet
Do you have an ebook that you sold a while ago but the advice is not quite up-to-date or do you feel it would need some extra work? You can still utilize it as a lead magnet.
#22 Turn the blog post into a guest write-up
So , a person already covered a topic on your own blog? Why not write about this again? Ask around in your running a blog community if a blogger posseses an interest in the topic.
Need an example? I wrote about stolen pins on our blog – and I obtained a visitor post published about the same subject on Social Media Examiner .
Make absolutely certain that the guest post is really a completely new text. You can reuse some images but in no way try to publish the same or even almost the same content being a guest post that you currently published somewhere else.
#23 Turn a blog post into a webinar
You can use a blog post because the basic outline of a webinar. A webinar usually needs a little more content than a solitary blog post but the story can remain the same.
#24 Turn a couple of answers to customer questions right into a Q& A site
Questions from customers and your audience tend to repeat themselves. Why not take the most important questions you receive and the answers you have already written and make use of them on a question and answer page on your blog or even website.
#25 Turn blog comments right into a blog post
Blog comments often give great hints to subjects for blog posts. Often you might have taken the time and solved the blog comment with intensive content. You can easily take your solution and reuse the topic for a new blog post.
Do you need an example? I have written about how to find discussions on Twitter – totally inspired with a blog comment I got upon another article asking for tips about how to find relevant Twitter discussions.
#26 Get Quotes from blog posts and turn them into social media content material
Every article contains some relevant and interesting sentences. You can easily turn some of your best statements away from a blog post and create a quote image for your social media marketing accounts.
Attention grabbing statements will also help to inspire engagement!
You can syndicate your existing blog posts to publishing outlets like Medium, LinkedIn Publishing, or even Quora Publishing.
You may use a shorter version or an older version of a blog post and link to the blog blog post on your blog for further information.
Syndicating content will allow you to access an additional viewers – and build a few smaller links.
Final Words on Repurposing Content
There are endless options to put existing content to new use. There is no need to repeat yourself or even run out of ideas. A person already have so much content and great ideas, you can easily speed up your content creation process simply by repurposing some of the content you already have.
The post Repurposing Content: 27 Genius Suggestions to Turn Old Content directly into Fresh Blogging Power appeared first on The Interpersonal Ms .