Search engines Analytics For Content Advertising

Google Analytics For Content Marketing

My slide deck on the search engines Analytics for Content Marketing, from #EngagePDX in Portland, OR, and corresponding video clip:

Key Takeaways:

  • Set up more goals across the consumer lifecycle
  • Setup your Content Groupings.
  • Set up Custom Dimensions.
  • Then build your reports and dashboards to quickly answer recurring questions within your business.
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