It’s no surprise that content marketing is a powerful promotion that helps businesses achieve their conversions and sales goals. Creating high-quality, engaging articles and solving your customers’ pain points is a result-driven strategy that convinces your potential customers to come back for more. According to statistics, content marketing is really a cost-effective tactic that produces 3X more leads compared to traditional marketing tactics.
Using a powerful articles marketing strategy , you can bring in, engage and retain clients and convince them to turn out to be your loyal customers. The ultimate goal of creating informative articles is to maximize user engagement, increase brand loyalty and enrich your website rankings.
Brands that use content marketing encounter 6X increase in the transformation rate than those who do not use this effective strategy. Today brands are creating educational articles, informative videos, webinars and crafting personalized social internet marketing campaigns.
If you are optimizing your articles marketing strategy, here are the latest content material marketing trends for 2022, you should follow to achieve the desired results.
1 . Leverage AI to Create Personalized Content
2 . Visual Storytelling
3. More Podcast Production
four. Enhancing Content for Voice Lookup
5. More Video Content
six. Control the Power of Webinars
seven. Re-Optimizing Content for Search Purpose
Content Advertising Trends for 2022
1 . Leverage AI to make Personalized Content
Synthetic intelligence isn’t new, this amazing technology is making remarkable changes in the digital business world. Numerous established brands are already implementing artificial intelligence to customize their website design, emails, social networking posts, and other types of content material. AI-powered content has the potential to deliver a personalized client experience and fulfill their needs and demands right away.
Businesses can adopt sophisticated AI methods that are highly relevant to their niche, product or service. AI technology helps brands to produce personalized content to drive wedding, conversion and loyalty. Articles that provides real value plus meets the audience’ s expectations creates a great impact on purchase decisions.
It really is strongly advised to use AI to strengthen your content online marketing strategy for 2022 and perform more tactical tasks. With AI-powered tools, you can develop different types of personalized content, which includes:
· Personalized emails
· Retargeted ads for social networking
· Personalized quizzes
· Location-based offers
· Make use of gamification in mobile apps and websites to collect data and boost engagement
2 . Visual Storytelling
With this digital age, it is impossible to ignore the growing importance of visual storytelling . The growing trend of searching for and downloading articles in visual form has made it indispensable for entrepreneurs to create more visual content. Today, more and more brands are usually creating videos, images, infographics and illustrations to tell their particular brand story.
Visual storytelling is one of the best content marketing and advertising trends for 2022 that helps marketers to connect on an mental and emotional level. It does not take simplest and smartest method to help potential customers understand what’s the point of your brand’s presence and remember the message your own brand wants to convey.
If you are not using the power of visible storytelling, now is the time to start posting images and videos on social media systems and blogs that your customers can connect with. Whether a person tell your brand story along with video content or use powerful images, visual storytelling makes your content marketing game strong and effective.
You can use social media platforms such as Instagram, Twitter, Facebook, and LinkedIn to share your visual stories. A study has shown that Fb video posts have the potential to get 135% higher organic reach compared to image-based posts. Similarly, sharing or scheduling a twitter update with an picture can generate more wedding – 150% more retweets.
Source: Digital Marketing Philippines
The usage of images and videos within blog posts also increases the chances of social sharing and increases website traffic by 48% . Keep in mind, consumers view hundreds of posts per day, the key is to create visual content they remember. You should use high-quality videos, images and beautiful images in your content marketing strategy to push emotions and motivate customers to take action.
3. More Podcasting Production
Today, podcasting has become a unique and efficient medium to reach your potential customers. Your target audience can listen to you while driving, operating, cooking, walking, etc . that allows brands to establish a connection with your audience. Marketers are using this effective strategy to deliver relevant content to reach their customers.
Podcasts are gaining huge popularity day by day. Based on Statista , in 2019, more than 88 million people in the United States listened to a podcast monthly and the number is expected to surpass 160 million by 2023.
Many established brands which includes Sephora, Basecamp, eBay, Buffer, Blue Apron, etc . are harnessing the power of podcasting and connecting to their prospective customers. You should produce more podcasts to strengthen your content marketing strategy in 2022 and match more consumers.
Reinforce your articles marketing strategy by creating more podcasts that allow you to:
· connect to an audience who are fascinated to tune in
· product your brand’s blog and video methods
· Available on demand, regardless of the day it will be presented on or days after it releases
· Earn possible customers’ audio attention and become part of their daily program
4. Voice-Activated Content
It’s no surprise that voice is the future of on-line search. Optimizing content regarding voice search is a sensible strategy to supercharge your content marketing efforts. With the advent of Alexa and Siri, consumers are using spoken search commands to look for the desired product, brand or even content instead of typing the keyword in the search club.
Therefore , you need to use tactical keywords and phrases and optimize articles in a way that enables search engines to crawl, index and rank. You need to optimize your content in such a way that can also rank full of voice search results. Make sure your articles is specific and concise to increase your chances of appearing at the top of voice generated search results webpages.
In order to provide the best outcomes according to user intent and create the best possible user experience, you need to optimize your content for voice search.
· Focus on long tail keywords
· Make use of location-based queries
· Create conversational, concise content
· Structured your FAQ page
· Create Who, What, Where and How questions
· Anticipate all the possible consumer questions and answer those questions in your website content
5. Harness the Power of Webinars
Due to the COVID-19 pandemic, more and more brands have got started using virtual activities to promote their products or services. Webinars are undoubtedly an interesting and informative platform that can deliver valuable content to your target audience. Basically, it is an internet presentation that allows marketers to share multimedia content to convey their own point of view. Adding webinars to your content marketing strategy can create a more pleasant experience for your buyers.
Many brands are using webinars to create meaningful relationships with their potential and existing customers, while some are using it to create brand awareness. Webinars really are a perfect medium to showcase the benefits of a particular product or demonstrate the reasons to choose your own services.
In case your brand never hosted the webinar before, now is the time to follow this amazing content marketing trend and make the most out of it. Web hosting webinars allow you to:
· Provide more valuable content
· Create a unique position on the market
· Become an industry professional
· Interact with your target customers
· Reach your own potential customers live and after
· Live contact with your own target audience
6. Re-Optimizing Content material for Search Intent
According to recent statistics , Google procedures more than 40, 000 research queries every second and approximately 20% of questions are unique and have certainly not been asked before. In order to strengthen your online presence, your brand needs to make sure the website is at the top of search results when potential customers search for info relevant to your product or service.
To get the top position in the Search engines, you need to thoroughly understand the consumers’ search intent. Analyzing search intent allows you to create content that is specifically tailored to satisfy the needs of your potential customers.
Several studies have shown that pain and pleasure would be the two fundamental driving allows that encourage users in order to type a query in to a search engine. However , informational, commercial, navigational and transactional would be the most common types of search purpose. Therefore , content marketers are encouraged to create a meaningful connection involving the search intent and content. With proper keyword optimization, you can create a better consumer experience.
Integrating keywords into your content will help you create beneficial content for your users, which will help you create qualified leads to your site and keep clients on your web page. When you improve your content for search intent that creates value for readers will give your website an SEO boost.
Follow these important steps to optimize your content for search intent:
· Vigilantly match the content format with the search intent
· Add FAQs section in your website content
· Categorize your content by search intent
· Optimize content for passive and secondary intent
7. More Video Content
According to recent video promotion statistics, by the end of 2022, approximately 82% of all global traffic will be video content. A survey suggests 78% of people watch videos online every week and 55% of consumers watch videos on a daily basis. This is why creating more video content has become indispensable for brands to fulfill the demands of modern shoppers.
Video could be the most powerful medium that helps brands connect with potential customers and build deeper relationships along with your target audience . In fact , video content is just a crucial part of your content online strategy that can better convey your brand message and promote your products or services.
Creating informative, educational and interesting videos can be used to drive brand awareness, boost conversions and improve customer retention.
Ahrefs , a famous SEO tool is doing your best with video content and by using this strategy to attract new customers and educate current customers. They create videos on different SEO related topics and educate people on how their product can help improve their SEARCH ENGINE OPTIMISATION strategy. Undoubtedly, this strategy is useful for the brand and helps them drive more conversions.
A Brief Recap
Brands need to adopt the latest content marketing trends for 2022 to gain a supplementary edge in the digital business world. A well-planned content marketing strategy that includes all the emerging trends will help you create better content and deliver an amazing user experience. Making some important tweaks to your articles marketing strategy will help you attract more users, drive more sales and achieve your marketing objectives for 2022 and beyond.
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