seven Signs It’s Time to Delegate Your Blog Content

outsource your blog content

Your company needs a excellent blog. Yes, needs.

Blogs are becoming a competitive necessity much in the same way websites emerged in the early 2000s. Nearly every business in both the B2B and B2C sectors are incorporating weblogs in some way into their larger digital marketing strategy .

But what if you don’t know where to begin with launching a blog? What if you have one however, you can’t seem to maintain it? What if you are maintaining this, but you’re not viewing results? Or maybe you’ve carried out it all, but you still seem like your blog has bigger possible than what you’ve seen so far.

If you could relate to any of the above, it might be time to outsource blog writing .

Today about 70% of companies outsource their content, and it is no surprise why. Companies that will outsource are able to focus on their own core business with the knowledge that their blog and other content priorities are being carried out by experts.

If you’ve been wondering regarding outsourcing but feeling unsure if it’s time to associated with jump, you’ve come to the correct place. In this article, we’re addressing 7 sure signs it’s time to outsource blog writing.

Let’s jump in!

Fast Takeaways

  • Blog visibility is more competing than ever. 91% of B2B businesses and 86% associated with B2C businesses are blogging.

  • Weblogs need keyword research and SEO writing in order to position on Google.

  • Research has shown that publishing 16+ articles each month yields the best organic traffic results.

  • Feeling like your blog is not earning the results you expected (or not knowing your own results at all) is among the clearest signs it might be time to outsource blog writing.

  • The documented strategy is critical to knowing your blog’s ROI.

  • Benefits of outsourcing blog creating include saved time and costs, consistent and enhanced content, and regularly documented performance metrics.

7 signs it’s time to consider outsourcing weblog writing

You don’t have internal blog writing experience

Blog writing is a competitive business. Today, 91% of B2B companies and 86% of B2C businesses use blogging as part of their content material strategy . There are a massive 600 million blogs on the internet today. More than three-quarters associated with internet users report that they frequently read blogs.

All of this begs the question: how can you stand out?

To have a successful blog, companies must be employing strategies to target their content and get it ranking on search engine results pages (SERPs) .

There are two principal ways to do this: keyword research and SEARCH ENGINE OPTIMIZATION . Keyword research recognizes the words and phrases your target audience is using to search for appropriate topics. SEO (search engine optimization) ensures that Google as well as other search engines are able to find, crawl, and rank your content.

When you don’t have the knowledge and firsthand knowledge to use these techniques, you’re fighting a serious uphill battle in order to launch a successful blog. If you outsource blog writing, you may be confident your content is enhanced and will earn the results you anticipate.

You’re expanded too thin

Weblog writing should never be an afterthought. Unfortunately, business owners as well as internal marketing teams have many other priorities they need to focus on. When you’re stretched thinner, you’re not able to give your site the time and attention it needs to be successful.

Think about this: research from HubSpot found that companies should be submitting 16 articles per month. Actually those that do earn a few. 5x the organic visitors as those who publish much less frequently.

Companies who publish 16 posts per month earn 3.5x the traffic as those who publish less frequently.

Image Supply: HubSpot

The typical blog post takes 3-4 hrs to write, so you’re talking 65+ hours per month. That’s a heck of a large amount of time for someone whose job is not primarily related to your blog.

The blog writing service will certainly deliver your content frequently, consistently, and with a high quality standard.

Your blog content is not earning results

So you’re doing all the right things — keyword research, SEO, frequent posting — but your blog is still not earning the results you desire.

There are a number associated with reasons this could happen. Whenever you outsource blog writing to some content agency, they generally offer manufactured services that will help you pinpoint where the is actually and fix it ASAP.

Whether it’s your site, writing style, use of SEO tactics, or something else, utilizing a blog writing service eliminates the guesswork so that you can get back to publishing content that earns high ROI and attracts new business.

A person don’t know if your blog content is earning outcomes

Perhaps even worse than earning underwhelming outcomes is not knowing your outcomes at all. When you don’t understand how your content is performing, you can neither capitalize on opportunities or fix problems that arise. Yet this is the reality for many companies! Recent research demonstrates only 43% of companies have a documented content online marketing strategy.

Only 43% of companies have a documented content marketing strategy.

Image Source: Content Marketing Institute

Without a documented strategy, you have no way to evaluate your progress or calculate important KPIs . A blog writing service may help you turn your blog into a noted part of your larger articles strategy. Blog writing services will also report regularly on your blog’s performance so that you know and feel confident in your blog’s ROI.

Keeping up with your blog feels overwhelming

Is your blog a constant source of stress? If so, it’s probably time to outsource weblog writing. When you feel confused by your blog, it’s indicative that you and/or your group doesn’t have the bandwidth maintain with it.

Aiming to keep up with it despite this can lead to issues that cause your blog to suffer: the writing being passed around too much, gaps in publishing, low quality creating, or even totally putting your blog aside to meet other focal points.

Your core business priorities are suffering

On the other hand, should you maintain focus on your blog in spite of feeling overwhelmed, your primary business priorities — specifically, serving your customers — could suffer. And if your customers aren’t happy, there isn’t much of a point to a blog in any case.

You need content customers and a well-run business first and foremost in order to be successful.

When you outsource weblog writing, you can be sure your own core business and your blog are both being prioritized properly.

You’re ready to boost your content marketing outcomes

Maybe you’re already doing all the correct things. You have a blog, you utilize keyword research and SEARCH ENGINE OPTIMIZATION, and you maintain your blog consistently. Maybe you’re seeing growth and you’re proud of your own blog’s ROI so far.

But maybe you also view the potential for more. If outsourcing blog writing is in your spending budget and you know your blog could benefit from the time, resources, and strategy that a blog creating service can put behind it, then outsourcing may be the right choice for you.

Here are a few of the benefits of outsourcing your blog writing :

  • Consistent, optimized content material – Outsourced content can be written by experienced SEO writers. When you’re receiving blog content from an agency, you may be sure it checks all the right boxes to acquire organic traffic and rank on Google.

  • Strategy support – As mentioned earlier, blog writing services can help you build your blog into the larger content strategy. They often provide a detailed, documented strategy for the content they’re delivering. They could also help you identify and quickly fix problems that occur.

  • Range of expertise – The blog writing service typically has an extended team associated with writers who can cover any kind of topic important to your blog technique. Whichever niche you’re in, you can feel confident within your writer’s research and knowledge.

  • Regularly reported metrics – A good blog writing provider will track and document regularly on your blog’s functionality. This gives you current, data-driven insight into the ROI you are earning from your blog as well as new opportunities to pursue. Clear and clear results reporting can also be critical to attaining ongoing content marketing buy-in from company leaders.

  • Preserved costs – You understand that right. Outsourcing weblog writing can actually save your organization money! When you consider the cost of employing and managing new employees, then providing office space, devices, and benefits, it’s easy to see how outsourcing can be less expensive. Couple that with higher efficiency and easier scalability, and you’ve got serious cost benefits on your hands!

Ready to outsource blog writing?

Obtaining the most out of your blog technique requires consistent, high-quality, customer-focused content. The team of writers and SEO experts and writers at Marketing and advertising Insider Group can deliver you optimized, ready-to-publish content material every week for one year (or more! ).

Check out our SEO Blog Writing Company or routine a fast consultation to get started!

The post seven Signs It’ s Time for you to Outsource Your Blog Content appeared first on Marketing Insider Group .

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