Content may be the linchpin of modern marketing, so you need to come up with new content ideas regularly.
It’ s i9000 even harder when you have to do this regularly. According to various studies, 75% of marketers find it difficult to find time to create articles.
This is where content curation comes in. It’ s a clever way to leverage existing articles, posts, and other material developed by others to provide value for your audience.
Image source: Little bit Rebels
This post covers everything you need to know about content curation and how to leverage it for the business.
Dive in and explore a creative way to build more content while staying creative and fresh.
What is content curation?
Content curation is the process of finding and selecting articles that is relevant to your viewers and then sharing it in a way that provides value.
However , this doesn’ t mean just sharing any old content you see. The key to successful content curation is to be strategic about the content you select and share.
It’ s also important to become thoughtful about how you discuss this content. This is where many businesses fail to get the most out of content curation. As you keep reading, you’ ll decide to use this useful strategy in your own business using the right content curation equipment.
Examples of creative ways to curate content
To obtain a better picture, let’ ersus look at three clever examples of content curation done right.
1 . Book recommendations
Image Supply: James Apparent
Here’ s an easy but effective example of content material curation. Author James Clear recommends his favorite and most impactful books to his audience.
This type of content curation is useful because it helps the audience members grow personally – something that Clear’ t audience wants to do.
2 . Creative decor ideas with Pinterest
Image Source: Rachel Elise Art | Pinterest
You may also curate content using social media platforms like Pinterest. Take a look at this ‘ Board’ designed for Table Settings created by a good artist. It’ s a useful and informative source for people to get ideas about desk settings for various events.
3. Thought management content with Scoop. it
Image Source: Scoop. it
Another example is the utilization of a content curation device like Scoop. it to establish your business or yourself like a thought leader in an part of knowledge.
By curating the latest news, trends, and your very own insights on a web page and distributing it with your network, you can develop into a recognized believed leader. You’ ll build a brand for your business or yourself and build an image of authority and dependability.
Why content curation matters
Now that you know what content curation is plus you’ ve looked at a couple of examples, you likely understand how important it is to use it as a marketing strategy.
You get several important benefits that help you grow your business:
- It’ s i9000 a powerful way to establish your authority and expertise within a niche
- You can create content easily without having to generate it from scratch
- curation can help construct relationships with other experts in your field
- Whenever done correctly, it can help a person drive traffic back to your site or blog
- Content curation is an excellent way to break down complex topics for the audience
- Participate a community by sharing group news or local events
Now that we know all this, let’ s look at how you can curate content and some of the greatest tools to use.
How to curate content
This isn’ t enough to place blog posts and social media posts together and call it a day. You need to approach content curation as a powerful content marketing strategy that provides value to your audience.
Let’ s break down each step you need to take to curate various sources of information to create the best effect.
1 . Set a goal for your content curation activities
Before you start curating content, it’ s crucial that you set some goals for what you want to achieve.
- Are you searching to establish yourself as an expert in a certain area?
- Do you want to provide valuable information to your audience?
- Are you looking for new ideas to create your own content?
Once you know what you want to get from curating content, you’ lmost all develop the right format plus gather relevant content from around the web.
2 . Do research and spot possibilities
It’ s furthermore important to do your research on what kind of content is out there and what may be missing.
Your research will also clue you in on the topics being talked about the most plus any potential gaps within the conversation. Identifying these opportunities ensures that your curations are usually interesting and help your audience.
There are plenty of tools on the market to help you do research. For example , BuzzSumo is one tool that you can use to check what’ s trending. Or you can browse forums and social media to see what people are referring to. This information can give you ideas for your own personel content or help you curate around a particular topic.
3. Generate topic suggestions
You should have no difficulty generating concepts for subjects to curate around in the event that you’ ve done your research.
Remember to focus on topics which will be interesting and useful to your own audience.
You can generate ideas by looking at what other people within your industry are talking about, what’ s trending on social media, or by keeping up with the newest news in your field.
Plus there are different types of topic ideas that you can focus on. Some topic ideas are evergreen, for example , a list of the best books designed for starting a new business. And the like are trending, like ’ 15 pop songs for your next Instagram Reel’.
Develop a list of topics and a articles calendar too. Plan what you’ re going to submit and when. This makes it simpler to stay on track and create timely and relevant curations.
4. Be selective with your curations
When curating content, it’ h important to be selective and only include the best content. Keep in mind, you aren’ t just rehashing easy-to-find material. You should dig deep while doing all your research and go further to find helpful content.
Doing so ensures that your audience will get value from following a person online or staying subscribed to your email list.
5. Use the right structure and tools
When you’ ve gathered best wishes content, it’ s time for you to decide on a format. Making use of different tools and platforms, you can curate your pick of social media posts, songs, images, blog posts, and more.
Your own audience’ s preferences, your own communication platform, and the content itself will determine how you’ ll present your curated content.
Here are a few ideas:
- Use Scoop. it to seamlessly collect and disperse blog posts, articles, and other content on a web page
- Leverage free social media systems like Pinterest, Instagram, and more to present content around a particular topic. You’ ll generally use images and videos to build your list of curations.
- Work with a social feed plugin in order to showcase your social media posts right on your website.
- Send newsletters to your local community or group, including links to local events, information, and other highlights.
- Create blog posts and ‘ link bait’ content, including a statistics post, round-up post, and similar content
There you go, these are different ways you can curate content and distribute them as well. Let’ s look at what you should do once you’ ve created your curations.
6. Add your own opinion and spin
When curating content, it’ s essential to have a unique approach and set your spin on things. This makes your content stay ahead of the rest and helps you connect to your audience.
Be sure to select the best content to include in your own curations. And don’ to be afraid to get personal once you build your material. Sharing your personal preferences and why you think your audience should read through a specific book or a submit are powerful ways to connect with people.
7. Market your content
Once you’ ve finalized your curated content, get the word out there!
There are several ways to do this, and the method you choose will depend on your own audience and the content alone.
Some tips for promoting your curated content:
- Talk about it on social media
- Include a link inside your email newsletter
- Embed it on your site or blog
- Write a blog post about this
- Cross-promote and link to your curated articles on your website, social media, and email newsletters
- Optimize your content for research by using the right keywords and phrases
Making sure that more people see your curated content is important. Motivate your audience to share what you’ ve created to generate more traffic to your website plus encourage more engagement.
Content curation is one of the most important aspects of articles marketing. It allows you to reveal content from other sources whilst crediting the original creators. This can help you build relationships along with other businesses and site owners and supply valuable content for your visitors.
Now that you understand the importance of leveraging content curation check out Scoop. it for the best content curation tool there is.
You can make boards based on specific topics, add blog posts and content, videos, image content, and more.
You’ ll find it easy to share helpful content with your readers. So , get started nowadays and give your content marketing the boost it needs!
The write-up 7 Ways To Generate New Content With Articles Curation appeared first on Scoop. it Blog .