Should i need a Digital Asset Management System if I Already Have the CMS?

Inevitably as an industry develops, terms that once had clear definitions become generalized and muddied, and that is the case with the words “ digital assets” and “ content material. ” If these conditions are the same, and they are not, it would stand to reason that the CMS (content management system) and a DAM (digital resource management system) would carry out the same function, but they don’ t.

In fact , a DAM and a CMS are two very different systems that perform various features for marketing teams. In summary, a CMS helps control content for your website while a DAM helps handle content for your entire company.

So , although it is true that both techniques manage content, they do so in entirely different ways. A DAM and a CMS used correctly complement each other and work alongside each other to assist a brand have a unified tone of voice and avoid any compliance issues.

We’ll explain the uses of a CMS and a DAM system, the differences between the two tools, each solution’ s i9000 essential features , and for what use cases each tool is best designed.

What is a content management system (CMS)?

According to Optimizely , a content management system is “ an application that is used to manage web content, allowing multiple contributors to create, edit plus publish. ”

WPBeginner defines a content management system (CMS) as: “ A software that facilitates generating, editing, organizing, and posting content. ”

Here is why you don’ big t want to mix up the conditions “ digital assets” and “ content. ” If they are the same things, then, by definition, a CMS as well as a DAM would manage the same thing, but content and electronic assets are very different within the marketing world.

When marketers talk about articles, they are speaking of the information in your website and web attributes while digital assets might be almost anything, including content.

Confused yet? Keep reading.

Digital possessions are a much broader phrase than content and include anything you might use regarding marketing purposes, whether it’ s an image, a saying, or a jingle.

A CMS only handles assets that are relevant to constructing web pages. That’s it.

If you have a website or even blog, you’ ve possibly used a CMS to edit the pages of your website or fix the written text on your blog. A CMS’ core strength is you don’ t have to have a lot of inside knowledge to use one.

In fact , you may not bear in mind you ARE using one. It is because a CMS provides you with enough tools and templates that you don’ t need to know how it works to make it work.

If you need a higher SEARCH ENGINE OPTIMIZATION ranking, a CMS is an easy way to change your meta title and links. You can also use the CMS to change the website’ s coding and technical details of the system with little understanding of how the code ideal for any deep level.

What a CMS plus a DAM do have in common is usually they both store media. Interestingly, most organizations store assets in more than 1 place, according to a recent survey .

A CMS stores media needed to maintain your web site while a DAM shops media needed to market your entire business.

A good CMS will have the following functions:

  • Tools: A good CMS must have templates and tools that will allow people to alter the website without understanding the mechanics.

  • Storage space: You should be able to store and index web pages.

  • Search engine: You have to be able to search for and retrieve content for your web page.

  • Owner privilege: You should be able to give various levels of permission on the ability to alter your website.

  • Submitting: You should have web publishing plus editing control.

A CMS, however , doesn’ t give you an excellent way to organize large electronic media libraries, find property, or distribute the possessions among systems and platforms. That’ s why you need a DAM.

What is a digital asset management program (DAM)?

A digital asset management system is a essential marketing tool. Using one central library across all systems allows your team to organize, search, distribute, and collate their digital media (such as images, videos, plus presentations).

A DAM is a single voice for a brand preventing puzzled messaging, inconsistency, and internal bottlenecking through your entire organization.

A DAM allows you to manage any electronic file and allows modifying control, including reformatting or resizing an image, tracking utilization on a piece of media, and sharing long files with no lag time. It also increases the security of your media files by controlling permissions, compliance, recovery, and duplication while also managing file encryption and image watermarking.

While a DAM effectively manages your electronic assets, it does not have the ease of use or the publishing capability of the CMS.

Whilst a CMS can create highly-specific well-designed web pages without the consumer having advanced technical information, a DAM lacks those people capabilities. It was not designed for that.

While a DAM system will be used primarily by your PR and marketing teams, anyone in the organization can be given access. The power in a DAM is its flexibility.

A good DAM system will have the following features:

  • Storage: It will store and handle all marketing media (music, videos, etc . ).

  • Search engine: A quality DAM system will find and retrieve media property easily (and if it’ s an integrated system, furthermore find matching media materials from the web or downloaded programs). It should also enhance lookups making media files simpler to find.

  • Organization: It should improve media with custom metadata (hyperlinks and keywords) which usually boost efficiency .

  • Security: A DAM system should manage version control of your media plus track all media resources; furthermore, it should manage gain access to permissions for all users.

  • Customization: You should be able to manipulate media into any type of file or some kind of size.

  • Accessibility: As the DAM operates in the cloud, users can access digital media on any of their devices.

  • Distribution: Sending media files via email is a trouble. A quality DAM system allows you to send large files along with download links quickly and easily.

  • Convenience: A good DAM system can format files automatically so that users always have the mass media they need.

Now you have an concept of what a CMS and a DAM system are, but what are the similarities and distinctions?

Do you need a digital resource management system if you have a CMS???

Although both work with digital articles, are designed to be useful for teams, plus improve workflow and productivity, they are very different systems.

Having one program does not give you the capabilities of the other. The significant difference between the two systems are:

Purpose: The purpose of a CMS is to allow someone without experience creating and sustaining a website to have that functionality even if they don’ big t know how the system works. A DAM system doesn’ capital t do any of that, but it does organize and collate your digital media so that you can believe it is faster and use it where so when it’ s needed.

Users: CMS will probably just be used by the people working on your website. Due to its ease of use, this may not even be your marketing team.

Nevertheless , your company’ s executive may want to keep an eye on the website, plus CMS makes that easy.

A DAM system will be used by your advertising PR teams to create creative media, but the media collection also might be helpful to your designers, support managers, etc . Believe anyone who might need access to mass media files.

Use: CMS is fantastic on two things: maintaining web sites and creating blogs. You are able to write, edit, experiment with fonts and styles, and publish your website all with your CMS.

It holds just enough of a media library to put a picture in a blog or a song or logo on a website. CMS also has several analytics features so that you can monitor the traffic on your site.

A DAM system is entirely various. It’ s a central library of all your digital media files, all of which can be searched, organized, manipulated, and shared. It will grow otherwise you organization scales and improvements itself so that you won’ t need another one until there’ s a leap within technology.

In addition , you can filter your mass media any way you’ d such as, so no matter how many documents your library contains, you are able to find the one you want.

Files: While a CMS tends to contain mainly text-heavy files with a couple of image and video files to enable you to keep your website up to date, The DAM system will be house to all kinds of files of sizes and types. The CMS is not meant to store or organize the amount of data that a DAM system can hold.

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Trust is earned, yet we first have to give believe in before receiving it. We assume noble intent in all situations–so even if we disagree with someone’ s method, we believe they’ re coming from a good place.

We are experts in digital asset management program solutions, and you can trust us to help you find the perfect alternative for you. Ready to give it a try?

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