Six content ideas to supercharge your marketing in 2021

30-second summary:

  • Keyword research is at the heart of understanding where your business stands and what your end-users expect
  • Surveying or monitoring your analytics is a great method of listening to your customers or readers for effective content tips
  • Seasonality is a great way to find fresh content ideas by finding angles where your primary topic overlaps with seasonal interests
  • Collaborate and satisfy real people – make use of every opportunity (events, meetups, live sessions) to talk to people and listen to what they’d be interested in consuming
  • Use “ question research” to understand the existing information gaps in the market
  • Re-package your old, better-performing content material into new (updated) assets

If you feel like everything has already been written and you have no idea what else you are able to write about, here are six content ideas for you that assist you to come up with valuable and engaging content this year:

1 . Use new keyword research tools

Keyword research is not just for SEO! They can give you in-depth insight into your audience’s interests, questions, plus struggles. Research and tackle them in your content.

The key would be to try a new tool every now and then . Why? Each device uses a different data source or a different output or a different way to organize those keywords. Any of these will be enough to provide you with lots of content ideas.

Fortunately, we have quite a few tools to choose from.

Kparser

This tool will give you just about everything you need to create a good subject list. Or at least point you in the right direction. Look at the left-hand channel to find well-known concepts around your main subject and build your content close to those!

Content ideas - keyword research tools Source: Screenshot from the author

Kparser provides a premium version for $69 a month but I’ve been using its free version which is great!

KeywordTool. io

KeywordTool. io allows access to lots of data sources, including Search engines, Youtube, Amazon, Instagram, plus Twitter.

Amazon keywords - content ideas for marketing (Content ideas sourced from Amazon)

Source: Screenshot made by the author

The tool will give you lots of ideas for free but to see each key phrase analysis, you need to upgrade to one of the shown plans .

Solution the Public

This one you may not have heard of. It features a guy called ‘ The Seeker’, who impatiently awaits this question. You put in keywords or even phrases, he suggests several interesting topics.

Apart from being a great keyword research tool, this one is also great for question research (see my #5 tip on the list! ) Using different ways to team and organize your key phrase lists will likely uncover a lot more ideas. These grouping techniques include key phrase clustering plus semantic study .

Answer the Public Source: Screenshot by the author

Answer the Public is freemium and comes at $79/month minimum in case you pay for a year, but honestly I’ve never had to update as the free version is just awesome!

2 . Turn to your real customers for ideas

You know who also you really need to listen to. Correct, your present and future customers. You would like your content to make a difference for the bottom line, not just bring your word out there, no matter if anyone is there listening or not.

You don’t just want to be heard, you want to be heard by your customers.

You can even gamify that process by building up your surveys with visualization tools, here are some extra tips on that will .

You can offer a good mix of generic questions (like, ask about their lifestyle) which would help you build up your customers’ personas and target all of them better. Then come your brand-specific questions:

  • “ What questions did you have when browsing our solutions? ”
  • “ Had been they sufficiently covered on the site? ”

The latter will help you improve your site performance as well.

The cool thing is that you will also be able to use your study results in site content and posts, making your site intent-rich, trustworthy, and linkable.

It’s also a wise idea to set up a well-defined routine to help you record your customers’ questions because they come. This will help you in both content planning and social networking goals.

Slack is a nice tool to help your in-team communication and idea-sharing. Simply set up a separate Slack approach and encourage your customer and support team to deliver your customers’ questions presently there as soon as they come across any.

Using your web analytics can be another way to listen to your customers and readers. Finteza is a great treatment for better understand which articles and on-page elements your web site users respond to best. It supports a variety of events including mouse-overs, clicks, and downloading allowing you to measure which articles does a better job engaging your readers:

Conversion funnels and content's role in it Source: Finteza

3. Get seasonal trends into account

There are holidays plus seasonal trends to include in your content editorial plans . When you catch a development, there’s always a huge increase of interactions, new followers, and clicks.

Using seasonal trends to create content ideas Source: Screenshot by the author

The advantage of seasonal trends is that you can plan your editorial diary months in advance because they are easy to predict and repeat yearly. This means you’ll be able to re-use your calendar as a reference point to structure your periodic content strategy and improvise for maximum success.

Simply sit down and plan your articles assets for upcoming big holidays, seasonal events like spring cleaning season, summer time holidays, Amazon Prime Day, and other noteworthy days which are relevant to your target customers.

Editorial calendar for roadmap S i9000 ource: Screenshot from the author

You can use Search engines Spreadsheets to create your content plan. To better focus on ideation and get more inspired, I usually begin with planning my seasonal content material using a printable calendar that you can easily find using these ways.

There are handy diary apps that can even integrate into Wp to maintain of those holidays you may want to include in your social media editorial plan.

You can schedule social media up-dates as far as one year ahead to ensure there’s always something going on your brand channels regardless of how busy you get.

4. Get out into the world

We have a tendency to look for our inspiration online mainly because we are targeting an internet-based audience, which is totally easy to understand: you can discover so many wonderful subjects on the web. It just isn’t the only place we can seem and purely searching online in fact limits our scope, therefore our returns.

The most popular piece of content is one that comes from the real world. People love personal stories!

Go out into the real world. Look for events in your industry, or even things that are tangentially related. Discover how everyday experiences connect to your niche and occurs social media channels as a platform to explain and share with others.

Get out of cyberspace and into meet-space!

A good way is to build relationships your local community (now within a safe and socially distanced way! )

This particular serves as a great way to understand the pulse of your audience/target customers, their own intent, and personal experiences that will impact their decisions. Plus, you also earn a chance to bring in new people to your brand.

You can also connect with other local manufacturers, businesses, and business owners and potentially work out some topic ideas that way.

5. Find out what people are asking online

Question research offers a few important marketing possibilities:

  • Questions give you lots of insight into what your audience is struggling with and how to best help them
  • Questions are your best content ideation resource
  • Covering niche questions online opens up more organic search visibility opportunities including getting featured plus ranking in “ People Also Ask” results
  • Inquiring a question on social media is one of the most important ways to increase your social media engagement because whenever they visit a question mark, people have that natural reflex to stop and find a solution

So ask questions upon social media often and engage with answers you receive.

If you are open to trying tools to bolster this exercise, Text Optimizer is a smart option. All you Simply type your keyword straight into its “ Topic Ideas” section and it will generate a list of topic tips for you:

Questions for research and content creation Source: Screenshot with the author

Every query is rated based on how many people are searching for it and how many sites are covering it – giving you a clear analysis associated with demand vs competition which informs your decision making.

The particular tool is paid and am am not aware of any alternatives. But the good thing will be, question research will be mainly free. You will get some articles ideas without the need to pay or register an account.

Quick tip: If you install their Google-chrome extension , most of that analysis will come for free as long as you use Google Chrome.

Source: Screenshot by the writer

6. Learn the art associated with content re-packaging

Right off the bat, re-packaging content is going to be the best weapon inside your arsenal. It takes what you already have and makes it stretch, getting more out of every piece a person write. A lot of those prolific writers are using this tactic, albeit at its extreme. That is how they manage to get so much out without others writing for them.

So what does re-packaging content material entail? It is creating new content directly from the old. Some ways to do that are:

  • Collecting articles into an ebook to give away on your site (As a bonus, this could also make a great prospect magnet ! )
  • Creating a webinar with the information you have written
  • Switching your content series into a (mini) email course
  • Creating news letters
  • Recording a podcast with all the old post content
  • Shooting a video with the old blog post content
  • Converting info from posts into infographics
  • Creating a Slideshare presentation with condensed slides
  • Writing new content based on small details stated in old posts that have been expanded

These are just a few examples, but you get a general idea. A piece of content should never remain on its without some form of recycled item coming out of this.

Looking at that list of tips for re-packaging old content, did any of them be noticeable as forms of media you have never tried before? It might be time to start expanding whatever you create and produce some thing brand new.

This will attract a new kind of audience, one that is usually drawn to the media involved. Do you usually write blogs? Start making infographics or even videos. Never done the Slideshare slideshow? Consider it today, and see if it gets any bites.

You will be able to reuse your content better this way, and it will keep you from being burned up out. That will inevitably have an impact on the speed and quality of your content creation.

Content ideation isn’t easy and moreover, this is a continuous struggle. Let’s hope these ideas will get you out of that writer’s obstruct!

Ann Smarty is the Originator of Viral Content Bee, Brand and Community supervisor at Internet Marketing Ninjas. She can be found on Twitter @seosmarty .

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